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SUMMARY:TVB Member Webinar: 2022 Forecast for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by: Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory Services Rick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs the economy recovers from the pandemic and supply chain issues continue\, there’s a mix of optimism and realism when looking ahead to 2022 local advertising. \n\n\n\nIn its updated 2022 ad revenue forecast\, BIA estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges\, by key media. \n\n\n\nJoin TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television. Key topics include: \n\n\n\nAutomotive advertisingGrowth in OTT/CTVPolitical ad spendingAssessment of ad revenue for OTA & digital TV \n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/tvb-member-webinar-2022-forecast-for-local-tv/
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