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DTSTART;TZID=America/New_York:20220113T130000
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UID:10000138-1642078800-1642082400@www.tvb.org
SUMMARY:TVN Webinar: Spot TV Forecast 2022
DESCRIPTION:TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting\, performance campaigns\, impression-based transactions and audience measurement\, including the addition of BBO homes to the Nielsen sample? \n\n\n\nSpeakers: \n\n\n\nJoe Cerone\, EVP Local Investment\, ZenithKathy Doyle\, EVP Managing Director\, Local Investment\, Magna GlobalMartha Matthews\, SVP Local Investment\, DentsuShawn Makhijani\, SVP Business Development and Strategy\, NBCUniversal LocalKathy Haley\, Co-Founder & Publisher\, TVNewsCheck (moderator) \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/tvn-webinar-spot-tv-forecast-2022/
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DTSTART;TZID=America/New_York:20220113T140000
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DTSTAMP:20211209T155616Z
CREATED:20211027T173650Z
LAST-MODIFIED:20211209T155616Z
UID:10000134-1642082400-1642084200@www.tvb.org
SUMMARY:AAPC: TVB Virtual Masterclass Series
DESCRIPTION:Part 3: TVB’s Newest Voter Funnel Media Influence Study \n\n\n\n\n\nTVB’s Chief Research Officer\, Hadassa Gerber\, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most\, how and when respondents voted\, and what media they trusted most. Findings will also highlight differences between political parties and select demographics. Don’t miss these invaluable insights! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-tvb-virtual-masterclass-series-3/
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