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SUMMARY:TVB Webinar: 2022 Hot Sales Categories
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenters:Brian Wexler\, SVP\, Business Development\, TVBDave Buonfiglio\, VP\, Digital\, TVBBrian Allers\, SVP\, Business Development\, TVBGreg Crowley\, Owner\, Crowley Furniture \n\n\n\nBIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money. \n\n\n\nBrian Wexler will walk through the top 12 projected Ad Spend Categories for 2022\, taking a deep dive in Financial\, Insurance\, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.Dave Buonfiglio tackles the top categories on BIA’s list\, arming digital sellers with data-driven insights to develop new business in these hot categories.Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch\, why he decided to stay on TV\, and how these strategic moves led his 68-year-old company to a record year in 2021.\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/tvb-webinar-2022-hot-sales-categories/
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