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UID:10000147-1646917200-1646919900@www.tvb.org
SUMMARY:TVB Webinar: 2022 Online Sports Betting Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis study focuses on online sports betting\, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness\, consideration and bet placing\, as well as bettors’ demographics and betting habits. \n\n\n\nWhat advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search selections? How many online sports betting accounts do they have and which were cited most often?How frequently did they bet?Do they watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\n \n\n\n\n\nWEBINAR VOD
URL:https://www.tvb.org/event/tvb-webinar-2022-online-sports-betting-study/
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