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SUMMARY:TVB Webinar: Maximizing Revenue Opportunities for Broadcast TV
DESCRIPTION:Presented by:Brad Seitter\, EVP\, Business Development\, TVB Brian Wexler\, SVP\, Business Development\, TVB \n\n\n\nBroadcast TV emerged from the pandemic bigger\, better and stronger than ever. In this webinar\, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness\, including sports betting and political ad spend data\, followed by a look into NextGen TV. \n\n\n\nTVB’s Brian Wexler will take a detailed look at revenue strategies for 3 key facets of broadcast\, including current and future revenue opportunities for broadcast TV’s streaming platforms and BIA Advisory Services’ top projected ad spend categories for this year. \n\n\n\nRevenue Playbooks for: \n\n\n\nOTT – What is OTT and how to position itNext Gen TV – How to sell the future of broadcast TVTraditional Broadcast – Targeting ad spend for broadcast TV\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-maximizing-revenue-opportunities-for-broadcast-tv/
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