BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TVB - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:TVB
X-ORIGINAL-URL:https://www.tvb.org
X-WR-CALDESC:Events for TVB
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220728T130000
DTEND;TZID=America/New_York:20220728T134500
DTSTAMP:20220728T184350Z
CREATED:20220705T210249Z
LAST-MODIFIED:20220728T184350Z
UID:10000152-1659013200-1659015900@www.tvb.org
SUMMARY:TVB Webinar: Broadcast + OTT Orthodontist Success Story
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters: \n\n\n\nDr. Jeremy Fry\, Owner\, Fry Orthodontic SpecialistsWendy Baker\, Senior Account Executive\, KSHB-TV \n\n\n\nFry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago\, Fry’s business has benefited greatly by using a mass reach and targeted approach.  \n\n\n\nKey topics for this session include: \n\n\n\nWhy Fry Orthodontic Specialists decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impact the bottom line.Types of creative and learnings from station’s performance reports.\n\n\n\n\n\n\n\n\nONDEMAND WEBINAR
URL:https://www.tvb.org/event/broadcast-ott-orthodontist-success-story/
END:VEVENT
END:VCALENDAR