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DTSTAMP:20240208T192346Z
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UID:10000096-1678280400-1678284000@www.tvb.org
SUMMARY:TVB Webinar: Sports Betting
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis webinar will focus on online sports betting\, a hot category for local TV stations. We will share findings from two recent studies\, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness\, consideration and bet placing\, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study\, which looks at traditional and digital media usage. \n\n\n\nHighlights include: \n\n\n\n\nWhat advertising media were important in creating awareness of sports betting options? \n\n\n\nHow did TV influence bettors’ search selections? \n\n\n\nHow many online sports betting accounts did respondents have and which were cited most often?\n\n\n\nDo bettors watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\nWhat platform has the highest reach of bettors? Time spent?\n\n\n\nCan broadcast programming reach ad-free sports bettor streamers?\n\n\n\n\nJoin us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/sports-betting/
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