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DTSTART;TZID=America/New_York:20230503T130000
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DTSTAMP:20240208T192127Z
CREATED:20230331T172325Z
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UID:10000100-1683118800-1683122400@www.tvb.org
SUMMARY:2023 Retirement Communities Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs younger Boomers and Generation X near retirement age\, the importance of retirement communities is growing. The first-ever Retirement Communities Purchase Funnel study\, fielded by GFK\, takes a close look at consumers who have already purchased a home in a retirement community and those who plan to. Some highlights include: \n\n\n\n\nHow important are advertising exposures for influencing retirement community owners/prospects in their purchase decision process?\n\n\n\nHow does this match up with actual advertising spending in this category?\n\n\n\nAre there key differences among segments in this market that are important for advertisers to know about?\n\n\n\nWho helps these consumers with their decisions\, what are the most popular states and what are the criteria for selecting a retirement home?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-retirement-communities-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
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