BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TVB - ECPv6.15.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.tvb.org
X-WR-CALDESC:Events for TVB
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T130000
DTEND;TZID=America/New_York:20231109T133000
DTSTAMP:20260604T135638
CREATED:20231013T175605Z
LAST-MODIFIED:20231109T220755Z
UID:10000172-1699534800-1699536600@www.tvb.org
SUMMARY:The Power of Over-the-Air TV to Reach Local Consumers
DESCRIPTION:Sponsored by NielsenHosted by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nPresented by: Paul LeFort\, Senior Vice President\, Sales Director\, NielsenMike Weinisch\, Vice President\, Local TV Insights\, Nielsen \n\n\n\nJoin Nielsen’s Paul LeFort\, SVP\, Sales Director and Mike Weinisch\, VP\, Local TV Insights as they share the latest Nielsen insights on local broadcast TV’s exclusive ability to reach the audiences advertisers want. In this webinar\, they will discuss: \n\n\n\n\nThe spending power of OTA audiences\n\n\n\nLocal TV’s exclusive ability to reach OTA audiences\n\n\n\nSpecific retail & consumer insights for OTA audiences\n\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/the-power-of-over-the-air-tv-to-reach-local-consumers/
END:VEVENT
END:VCALENDAR