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DTSTART;TZID=America/New_York:20240228T130000
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DTSTAMP:20260604T100226
CREATED:20240207T203339Z
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UID:10000178-1709125200-1709128800@www.tvb.org
SUMMARY:Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nHow impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process.  Findings include: \n\n\n\n\nThe most influential media platforms for TV sellers\n\n\n\nHow TV is faring versus digital options in influencing the consumer decision process\n\n\n\nHow multiple viewings of TV advertising add or detract from its importance and credibility\n\n\n\nShifts for different ages\, incomes and ethnic groups\n\n\n\nConsumers’ current purchase patterns and their perspectives on future purchases\n\n\n\nKey local TV categories: Auto\, Banking\, Furniture\, Legal\, Personal Insurance\, QSR\, and Retail (Online and In-store shoppers)\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
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