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DTSTART;TZID=America/New_York:20240718T130000
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SUMMARY:Exclusive: BIA's Updated 2024 Local Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Nicole Ovadia\, Vice President of Forecasting & Analysis\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs we dive into the second part of the year\, BIA is updating its U.S. Local Advertising forecast to reflect the evolving economic and ad spend trends that are shaping the local advertising industry. TVB will host an exclusive interview with BIA’s key executives to provide firsthand insights into the updated forecast. \n\n\n\nThe discussion will address key questions: \n\n\n\n\nWhat’s the state of the local advertising marketplace in 2024?\n\n\n\nWhat occurred in the first half of the year that is surprising?\n\n\n\nWhat are we expecting the second half of the year and into 2025?\n\n\n\nWhat business categories (beyond political) are driving ad revenue for local television?\n\n\n\nHow is local television doing competitively versus other media and where are there untapped opportunities?\n\n\n\n\nBIA will also share their ad spending trends and analysis for TV OTA\, TV Digital\, and CTV/OTT for key verticals like Auto\, Retail\, Healthcare\, and Restaurants to evaluate opportunities for 2024 and into 2025. \n\n\n\nSecure your spot now. \n\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/exclusive-bias-updated-2024-local-advertising-forecast/
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