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DTSTART;TZID=America/New_York:20241015T130000
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DTSTAMP:20260604T030632
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UID:10000198-1728997200-1729000800@www.tvb.org
SUMMARY:Video Media Devices and Usage Study 2024:The Search for Answers
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe way people use media devices has evolved over time\, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage\, with the hope that its findings\, while interesting\, will also help inform and improve the measurement of TV audiences.  \n\n\n\nThe last time we did this study it highlighted the propensity of people viewing TV with the sound off but listening to it through headphones/earbuds or using closed captioning. Nielsen meters\, especially PPM\, rely heavily on audio signals to determine program viewing which can result in underestimating an audience that views with the speaker sound off. Though not resolved\, it is under serious study by Nielsen and the Media Rating Council.  \n\n\n\nA few examples of what the current study explores: \n\n\n\n\nOn average\, how many TV sets are in a home? How does that number impact over-the-air\, BBO and Virtual MVPD penetration?\n\n\n\nWhat devices do households use to connect to programming? Is there more than one way of connecting per household? \n\n\n\nWhat is the broadband-only market penetration by different groups? Of Virtual MVPDs? How does this compare to Nielsen estimates? \n\n\n\nHow much of linear TV programming is also available to respondents on mobile devices? \n\n\n\n\nJoin Hadassa Gerber as we discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/video-media-devices-and-usage-study-2024the-search-for-answers/
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