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SUMMARY:BIA 2025: A Year of Transformation and Opportunity for Local Broadcast TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB  \n\n\n\nPresented by: Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory Services \n\n\n\nAs we look ahead to 2025\, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective\, they’ll discuss how the industry can leverage existing strengths while creating new value propositions\, navigate transformational shifts\, and manage the impact of industry changes on ad revenue.  \n\n\n\nBIA will share their expert insights on the following: \n\n\n\n\nNationwide Advertising Trends: What to expect in overall advertising spending in 2025\n\n\n\nLocal TV Revenue Projections: Estimates for OTA TV\, digital TV\, and CTV/OTT revenue\n\n\n\nTop Performing Business Verticals: The top 3 industries for local broadcast TV\n\n\n\nCompetitive Landscape:Local TV rankings against other media \n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/bia-2025-a-year-of-transformation-and-opportunity-for-local-broadcast-tv/
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