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UID:10000224-1756299600-1756303200@www.tvb.org
SUMMARY:Futuri | Content Intelligence & Relevance: Winning in a Click-Driven World
DESCRIPTION:Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise\, moving beyond broad demographics to behavior-driven content. \n\n\n\nAI tools help stations create timely\, relevant content and optimize messaging across channels to keep audiences engaged with real-time\, data-driven insights. \n\n\n\nJoin Jay O’Connor\, EVP Strategic Initiatives\, Futuri and Brynne Deppas\, Director of Partner Success\, Futuri for an engaging conversation.
URL:https://www.tvb.org/event/futuri-content-intelligence-relevance-winning-in-a-click-driven-world/
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