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SUMMARY:CIMM x TVB Local Innovation Showcase
DESCRIPTION:TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic\, fast-changing\, innovative marketplace. We’ll be discussing innovations in cross-platform measurement and performance\, addressable and multi-platform advertising\, advanced audiences in local\, political advertising and much\, much more. \n\n\n\nWe encourage you to attend\, and feel free to invite your contacts at agencies and advertisers.The virtual showcase follows on from our Local Innovation Showcase paper\, published earlier this year – thanks to Patti Cohen for leading the charge!You’ll hear from an incredible line-up of senior executives\, including: Frank Friedman\, Chief Data & Analytics Officer\, Comscore\, Inc.Jen Soch\, Exec. Director\, Channel Solutions\, WPP MediaJennifer Hungerbuhler\, EVP\, Head of Publisher Direct\, dentsuJessica Hogue\, Chief Data Officer for Consumer Media\, HearstJohn Link\, SVP of Data\, AdimpactLaura Brandano-Lauta\, VP\, Market Retail\, Large Agency & Inside Sales\, Comcast AdvertisingMark Monarres\,  VP\, Data Solutions\, NexstarMica Hansen\, EVP Director of Political Sales\, LocalitySandy Padula\, VP\, Head of Research & Consumer Insight\, The E.W. Scripps CompanyScott Russell\, VP\, Broadcast Research\, NexstarSunaina Sen\, Sr. Manager\, Ad Sales Research and Measurement Solutions\, NexstarTracy Chavez\, EVP\, Managing Director\, Investment\, Publicis MediaAnd partners\, Hadassa Gerber\, Chief Research Officer at the TVB and Jon Watts Managing Director CIMM. \n\n\n\nIt’s going to be an unmissable deep dive into some truly innovative breakthroughs in a fast-changing market.Come join the conversation!
URL:https://www.tvb.org/event/cimm-x-tvb-local-innovation-showcase/
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