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DTSTART;TZID=America/New_York:20250910T130000
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SUMMARY:BIA | 2025 Local Video: BIA’s Updated Revenue Expectations and Analysis
DESCRIPTION:Moderated by | Brad Seitter\, EVP\, Business Development\, TVBPresented by |Senan Mele\, Vice President of Forecasting & Data Analysis\, BIA Advisory Services and Rick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nJoin TVB and BIA to explore the current landscape of local video and the trends that are shaping its future. \n\n\n\nBIA will present updated revenue projections for video platforms\, including local television\, to offer analysis useful for strategy development and planning. Their estimates are based on their annual broadcast media survey and data partnerships\, and consider factors like tariffs\, rising interest rates\, and changing consumer trends.  \n\n\n\nThe agenda will include: \n\n\n\n\nAn overview of BIA’s local video forecast that covers local TV\, cable\, out-of-home advertising\, PCs/laptops\, mobile devices\, and Connected TV (CTV) / Over-the-Top (OTT) services.\n\n\n\nAn examination of the latest trends in consumer behavior and their impact on television advertising strategies for the coming years.\n\n\n\nA discussion of expectations for local television for the remainder of this year and into next year.\n\n\n\nAn analysis of key local television verticals\, including healthcare\, automotive\, retail\, and restaurants.\n\n\n\n\nSecure your spot now for this exclusive analysis!
URL:https://www.tvb.org/event/bia-2025-local-video-bias-updated-revenue-expectations-and-analysis/
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