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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250513T130000
DTEND;TZID=America/New_York:20250513T140000
DTSTAMP:20260603T185840
CREATED:20250428T192053Z
LAST-MODIFIED:20250428T192136Z
UID:10000214-1747141200-1747144800@www.tvb.org
SUMMARY:2025 Media and Conversations Study | Live Discussion with Hadassa Gerber
DESCRIPTION:Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups\, political party affiliations\, ethnicities as well as key product categories. \n\n\n\nQuestions addressed: \n\n\n\n\nWhich medium is the strongest conversation driver – broadcast\, cable or streaming?\n\n\n\nWhat are people’s attitudes toward news sources in regard to trust\, believability and shareability?\n\n\n\nHow do media platforms influence political word of mouth? What about word of mouth among those who are in the market for products and services like auto\, healthcare\, home improvement\, legal services\, physical fitness\, restaurants\, retail and travel?\n\n\n\nOn what platform(s) do people prefer to view their sports – linear or streaming?\n\n\n\n\nTo find the answers to these questions and more\, TVB commissioned GfK/NIQ to conduct a national study of 4\,000 respondents. \n\n\n\nJoin Hadassa Gerber as she highlights media’s influence on our conversations. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/2025-media-and-conversations-study-live-discussion-with-hadassa-gerber/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250430T130000
DTEND;TZID=America/New_York:20250430T133000
DTSTAMP:20260603T185840
CREATED:20250418T155335Z
LAST-MODIFIED:20250418T155339Z
UID:10000212-1746018000-1746019800@www.tvb.org
SUMMARY:TVB NEXT Women: Coffee with Angela Betasso
DESCRIPTION:Grab a cup of coffee and join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB\, for a conversation with Angela Betasso\, president at JDA.media. \n\n\n\nAngela has extensive experience in the local broadcast TV industry\, ranging from senior roles on the rep side to station side\, executive roles at corporate and now the President/CEO at JDA.media. Prior to JDA.media she was the CRO at Tribune Broadcasting\, VP/Sales at Gannett/Belo (now TEGNA)\, and served on our TVB Executive Board. \n\n\n\nIn this virtual event\, Trisha and Angela will discuss career paths\, the future of the industry\, and how to grow and thrive in a career in local broadcast sales! \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-coffee-with-angela-betasso/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250423T130000
DTEND;TZID=America/New_York:20250423T133000
DTSTAMP:20260603T185840
CREATED:20250409T193043Z
LAST-MODIFIED:20250409T193235Z
UID:10000211-1745413200-1745415000@www.tvb.org
SUMMARY:Spring Automotive Insights 2025: Live Discussion with Erin Keating of Cox Automotive
DESCRIPTION:Join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB and Erin Keating\, Executive Analyst\, Sr. Dir.\, Economics and Industry Insights at Cox Automotive for this dynamic conversation filled with automotive insights targeted to buyers and sellers.  \n\n\n\nDon’t miss this opportunity to ask your questions and gain key automotive industry knowledge you can use today! \n\n\n\n\nRegister
URL:https://www.tvb.org/event/spring-automotive-insights-2025-live-discussion-with-erin-keating-of-cox-automotive/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250406T080000
DTEND;TZID=America/New_York:20250406T170000
DTSTAMP:20260603T185840
CREATED:20250122T181828Z
LAST-MODIFIED:20250122T190446Z
UID:10000204-1743926400-1743958800@www.tvb.org
SUMMARY:Programming Everywhere: Building A Sports Business Back On Local Broadcast
DESCRIPTION:Leaders from Gray Media\, E.W. Scripps and Sinclair will dive into sports’ resurgence on local TV and the rights issues\, production requirements and multiplatform complexities involved during a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/programming-everywhere-building-a-sports-business-back-on-local-broadcast-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250405T000000
DTEND;TZID=America/New_York:20250409T235959
DTSTAMP:20260603T185840
CREATED:20250204T170348Z
LAST-MODIFIED:20250204T170537Z
UID:10000208-1743811200-1744243199@www.tvb.org
SUMMARY:NAB Show
DESCRIPTION:NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe\, offering valuable insights\, cutting-edge tools\, and innovative technologies that enable storytelling at scale. Nowhere else will you experience emerging trends across artificial intelligence\, the creator economy\, sports\, streaming/OTT and cloud virtualization all in one place. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/nab-show/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250331T110000
DTEND;TZID=America/New_York:20250402T120000
DTSTAMP:20260603T185840
CREATED:20250204T164514Z
LAST-MODIFIED:20250204T164639Z
UID:10000206-1743418800-1743595200@www.tvb.org
SUMMARY:2025 ANA Media Conference
DESCRIPTION:The 2025 ANA Media Conference\, March 31-April 2 in Orlando\, Fla.\, will be your beacon in this dynamic environment\, providing insights\, strategies\, and solutions for key areas such as programmatic\, retail media\, CTV\, measurement\, diverse media investment\, attention metrics\, influencer marketing\, social media\, and the power of creators. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/2025-ana-media-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T130000
DTEND;TZID=America/New_York:20250306T140000
DTSTAMP:20260603T185840
CREATED:20250212T172918Z
LAST-MODIFIED:20250306T192312Z
UID:10000210-1741266000-1741269600@www.tvb.org
SUMMARY:Purchase Funnel – The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nHow impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer? \n\n\n\nJoin us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK\, which examines the influence of 20 media platforms on the consumer decision-making process. \n\n\n\nFindings Include:\n\n\n\n\nThe most influential media platforms for TV sellers\n\n\n\nHow TV compares to streaming and digital options in influencing the consumer decision process\n\n\n\nThe impact of multiple TV ad exposures on credibility and importance\n\n\n\nHow the findings differ demographically\, ethnically\, and by income/net worth\n\n\n\nConsumers’ current purchase patterns and their perspectives on future purchases\n\n\n\nKey insights for major local TV categories: Auto\, Banking\, Furniture\, Legal\, QSR\, and Retail (Online and In-store)\n\n\n\n\nDon’t miss this opportunity to uncover the latest data on TV’s role in shaping consumer behavior! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnel-the-impact-of-advertising-on-purchase-behavior-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250228T110000
DTEND;TZID=America/New_York:20250228T113000
DTSTAMP:20260603T185840
CREATED:20250207T154518Z
LAST-MODIFIED:20250228T211817Z
UID:10000209-1740740400-1740742200@www.tvb.org
SUMMARY:TVB NEXT Women: So\, You Want to Be a GM?
DESCRIPTION:Moderator:Trisha Ripperger\, SVP\, Strategic Communications & Category Development\, TVB & Executive Director\, NEXT WomenSpeakers: \n\n\n\nKristie Gonzales\, President and GM\, WXIA/WATL & VP\, Media Operations\, TEGNA \n\n\n\nAngie Salas\, VP and GM\, WCIA 3 \n\n\n\nAre you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there. \n\n\n\nTrisha and the panel will discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership positions\, especially general managers. View this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-next-women-so-you-want-to-be-a-gm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T130000
DTEND;TZID=America/New_York:20250129T140000
DTSTAMP:20260603T185840
CREATED:20250110T184920Z
LAST-MODIFIED:20250203T191225Z
UID:10000203-1738155600-1738159200@www.tvb.org
SUMMARY:2025 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nJoin us for an exclusive webinar exploring the insights from the Media Comparisons Study\, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media\, including streaming\, and takes the pulse of Americans’ media habits. \n\n\n\nDiscover answers to key questions: \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nWhat are the opportunities for broadcast TV in a streaming world?\n\n\n\nFor the first time\, we measured the viewing of linear broadcast programs on digital devices—did the results show any noteworthy engagement?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2025-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241219T130000
DTEND;TZID=America/New_York:20241219T133000
DTSTAMP:20260603T185840
CREATED:20241202T152344Z
LAST-MODIFIED:20241220T160857Z
UID:10000202-1734613200-1734615000@www.tvb.org
SUMMARY:Coffee with Abby Auerbach and Missy Evenson: Career Reflections and New Horizons
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, EVP\, CCO\, TVB & Executive Director\, NEXT Women\, for a conversation with Missy Evenson\, VP of Sales\, Local Media\, Scripps and outgoing Board Chair at TVB. \n\n\n\nWith Abby retiring at the end of 2024 and Missy leaving her position at Scripps and ending her tenure as Board Chair\, they discuss career transitions\, and evolving roles of women in leadership\, delving into strategies for navigating shifts within organizations\, from managing smooth team transitions to embracing new opportunities and ensuring success for incoming leaders. \n\n\n\nWatch this lively conversation packed with advice for those in all phases of their careers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/coffee-with-abby-auerbach-and-missy-evenson-career-reflections-and-new-horizons/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T130000
DTEND;TZID=America/New_York:20241210T140000
DTSTAMP:20260603T185840
CREATED:20241120T211442Z
LAST-MODIFIED:20250102T141113Z
UID:10000201-1733835600-1733839200@www.tvb.org
SUMMARY:2024 SVOD Study: The Search for Answers 
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB  \n\n\n\nComparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content.  \n\n\n\nHow many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on their subscriber base? There are still questions about who is watching what services\, whether these services have advertising\, and whether these streaming viewers also view linear TV.  \n\n\n\nThe 2024 SVOD Study’s purpose is to clarify these issues and then assess how linear television fits into the ad-supported video world. It will\, we believe\, give a more accurate picture of linear TV’s share of the advertising only pie\, than the current version for example of Nielsen’s Gauge.  \n\n\n\nWatch Hadassa Gerber discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2024-svod-study-the-search-for-answers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
DTSTAMP:20260603T185840
CREATED:20241120T200951Z
LAST-MODIFIED:20241203T190528Z
UID:10000200-1733230800-1733234400@www.tvb.org
SUMMARY:BIA 2025: A Year of Transformation and Opportunity for Local Broadcast TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB  \n\n\n\nPresented by: Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory Services \n\n\n\nAs we look ahead to 2025\, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective\, they’ll discuss how the industry can leverage existing strengths while creating new value propositions\, navigate transformational shifts\, and manage the impact of industry changes on ad revenue.  \n\n\n\nBIA will share their expert insights on the following: \n\n\n\n\nNationwide Advertising Trends: What to expect in overall advertising spending in 2025\n\n\n\nLocal TV Revenue Projections: Estimates for OTA TV\, digital TV\, and CTV/OTT revenue\n\n\n\nTop Performing Business Verticals: The top 3 industries for local broadcast TV\n\n\n\nCompetitive Landscape:Local TV rankings against other media \n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/bia-2025-a-year-of-transformation-and-opportunity-for-local-broadcast-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241121T090000
DTEND;TZID=America/New_York:20241121T140000
DTSTAMP:20260603T185840
CREATED:20240510T194327Z
LAST-MODIFIED:20240510T194534Z
UID:10000191-1732179600-1732197600@www.tvb.org
SUMMARY:TVB Live Forward Executive Summit 2024
DESCRIPTION:The Live Forward Executive Summit brings 150 broadcast\, agency\, and advertising senior executives together to address key industry issues\, including: measurement\, ad categories\, media tech and consumer trends. \n\n\n\nThis event is open to executive leadership by invitation only.
URL:https://www.tvb.org/event/tvb-live-forward-executive-summit-2024/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241118T130000
DTEND;TZID=America/New_York:20241120T120000
DTSTAMP:20260603T185840
CREATED:20240214T211342Z
LAST-MODIFIED:20240214T211344Z
UID:10000182-1731934800-1732104000@www.tvb.org
SUMMARY:2024 ANA Multicultural Marketing & Diversity Conference
DESCRIPTION:The ANA Multicultural Marketing & Diversity Conference\, now in its 24th year\, features presentations from the industry’s most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today’s industry issues\, share their successful strategies\, and provide some best practices.
URL:https://www.tvb.org/event/2024-ana-multicultural-marketing-diversity-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241030T130000
DTEND;TZID=America/New_York:20241030T133000
DTSTAMP:20260603T185840
CREATED:20241015T192959Z
LAST-MODIFIED:20241101T131056Z
UID:10000199-1730293200-1730295000@www.tvb.org
SUMMARY:TVB NEXT Women SkillUp: Building a Well-Rounded Team
DESCRIPTION:Moderator:Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nSpeakers:Caroline Chambers\, Senior Director\, Diversity\, Equity & Inclusion\, Graham Media GroupAshley Greer\, Senior Recruiter\, Cox Media Group \n\n\n\nDo you want to learn how to build\, and be a part of\, a high-performing\, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team performance\, effective strategies for identifying gaps in your team\, and how recruiters and interviewees can improve the hiring process. Whether you’re a hiring manager looking to expand your network or an interviewee eager to stand out\, you won’t want to miss this session packed with valuable advice for both sides of the table! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-next-women-skillup-building-a-well-rounded-team/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241022T130000
DTEND;TZID=America/New_York:20241025T120000
DTSTAMP:20260603T185840
CREATED:20240214T210342Z
LAST-MODIFIED:20240214T210343Z
UID:10000181-1729602000-1729857600@www.tvb.org
SUMMARY:2024 ANA Masters of Marketing Conference
DESCRIPTION:The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs\, drive growth\, and inspire change.  Attendees took part in unmatched networking\, entertainment\, and special events\, and heard inspiring stories of growth\, reinvention\, and success from C-suite leaders across the industry. \n\n\n\n2024 will be full of more engaging content.
URL:https://www.tvb.org/event/2024-ana-masters-of-marketing-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241015T130000
DTEND;TZID=America/New_York:20241015T140000
DTSTAMP:20260603T185840
CREATED:20240926T203725Z
LAST-MODIFIED:20241018T144415Z
UID:10000198-1728997200-1729000800@www.tvb.org
SUMMARY:Video Media Devices and Usage Study 2024:The Search for Answers
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe way people use media devices has evolved over time\, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage\, with the hope that its findings\, while interesting\, will also help inform and improve the measurement of TV audiences.  \n\n\n\nThe last time we did this study it highlighted the propensity of people viewing TV with the sound off but listening to it through headphones/earbuds or using closed captioning. Nielsen meters\, especially PPM\, rely heavily on audio signals to determine program viewing which can result in underestimating an audience that views with the speaker sound off. Though not resolved\, it is under serious study by Nielsen and the Media Rating Council.  \n\n\n\nA few examples of what the current study explores: \n\n\n\n\nOn average\, how many TV sets are in a home? How does that number impact over-the-air\, BBO and Virtual MVPD penetration?\n\n\n\nWhat devices do households use to connect to programming? Is there more than one way of connecting per household? \n\n\n\nWhat is the broadband-only market penetration by different groups? Of Virtual MVPDs? How does this compare to Nielsen estimates? \n\n\n\nHow much of linear TV programming is also available to respondents on mobile devices? \n\n\n\n\nJoin Hadassa Gerber as we discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/video-media-devices-and-usage-study-2024the-search-for-answers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241009T080000
DTEND;TZID=America/New_York:20241009T170000
DTSTAMP:20260603T185840
CREATED:20240617T142004Z
LAST-MODIFIED:20240617T150558Z
UID:10000194-1728460800-1728493200@www.tvb.org
SUMMARY:How to Thrive in 2025: TVNewsCheck’s Local TV Strategies conference
DESCRIPTION:A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile\, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference\, where ideas about finance\, revenue and technology converge to reinvent business models. The conference\, a re-imagination of what was previously known as TV2025: Monetizing the Future\, will take place at NAB Show New York. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/how-to-thrive-in-2025-tvnewscheckslocal-tv-strategies-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240919T110000
DTEND;TZID=America/New_York:20240919T150000
DTSTAMP:20260603T185840
CREATED:20240510T190521Z
LAST-MODIFIED:20240911T150443Z
UID:10000190-1726743600-1726758000@www.tvb.org
SUMMARY:TVB Virtual Forward Sales Conference 2024
DESCRIPTION:All TVB members are invited to register for the 2024 Virtual Forward Sales Conference.  \n\n\n\nThe Virtual Forward Sales Conference brings together broadcasters and agency/advertiser executive decision makers as well as sales\, media planning/buying teams and media tech professionals from across the country. +5\,000 registrants are expected. \n\n\n\nView the agenda here \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-virtual-forward-sales-conference-2024/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240828T130000
DTEND;TZID=America/New_York:20240828T133000
DTSTAMP:20260603T185840
CREATED:20240801T171940Z
LAST-MODIFIED:20240829T160158Z
UID:10000197-1724850000-1724851800@www.tvb.org
SUMMARY:NEXT Women: So\, You Want To Be an Award-Winning AE? Webinar
DESCRIPTION:Are you looking to take your career to the next level as an AE? \n\n\n\nJoin Abby Auerbach\, Executive Director\, NEXT Women\, for a conversation with Elena Detrixhe\, Account Executive\, KMBC/KCWE\, Hearst Television and Kansas City Eagle Award Winner\, along with Abbey Reynolds\, Account Executive\, KJRH-Tulsa\, Scripps and two-time 2 News Oklahoma Leader of the Pack Award Winner.  \n\n\n\nHear them discuss their career paths and how they pushed ahead to become award-winning AEs. Don’t miss this special conversation on how to make yourself stand out from the crowd and do the best work you can do!   \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-an-award-winning-ae-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T110000
DTEND;TZID=America/New_York:20240725T120000
DTSTAMP:20260603T185840
CREATED:20240719T150343Z
LAST-MODIFIED:20240719T150456Z
UID:10000196-1721905200-1721908800@www.tvb.org
SUMMARY:Webinar: Automotive OTA Software and Services Using the ATSC 3.0 Wireless Network
DESCRIPTION:The ATSC Automotive Implementation Team (IT8) is holding a webinar on delivering OTA software updates using the ATSC 3.0 wireless network. IT8 is an ATSC implementation forum for the broadcast and automotive industries to collaborate on opportunities to enhance data delivery to vehicles with ATSC 3.0 spectrum.  \n\n\n\nOne of the most promising business opportunities to move NextGen Broadcast (ATSC 3.0) Datacasting forward is by becoming a wireless data pipe for the next generation of automobiles. Both industries are progressing towards this goal. This panel brings together key voices from the broadcast and automotive worlds to discuss the current state of play. Topics will include connected car\, state of ATSC 3.0 deployment in vehicles\, the need for industry scale\, and collaboration between all parties. At the conclusion of this event\, IT8 Chair Mark Barrington will briefly explain the role of IT8\, its importance\, and how to join in its collaborative work.  \n\n\n\nTopics covered in the webinar will include: \n\n\n\n\nIntro to Automotive OTA updates \n\n\n\nOverview of the Connected Car Space \n\n\n\nOverview of OTA Software Updates \n\n\n\nWhy it matters \n\n\n\nWho is doing it? \n\n\n\nEnd-to-end technology overview of OTA Software Update \n\n\n\nATSC 3.0 for Automotive Overview \n\n\n\nBenefits and Key Use Cases \n\n\n\nSoftware OTA using ATSC 3.0 \n\n\n\nNeed for cross industry collaboration \n\n\n\nThe role of ATSC IT8 (Automotive) \n\n\n\nAudience Q&A\n\n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/webinar-automotive-ota-software-and-services-using-the-atsc-3-0-wireless-network/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240718T130000
DTEND;TZID=America/New_York:20240718T140000
DTSTAMP:20260603T185840
CREATED:20240626T181628Z
LAST-MODIFIED:20240718T194447Z
UID:10000195-1721307600-1721311200@www.tvb.org
SUMMARY:Exclusive: BIA's Updated 2024 Local Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Nicole Ovadia\, Vice President of Forecasting & Analysis\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs we dive into the second part of the year\, BIA is updating its U.S. Local Advertising forecast to reflect the evolving economic and ad spend trends that are shaping the local advertising industry. TVB will host an exclusive interview with BIA’s key executives to provide firsthand insights into the updated forecast. \n\n\n\nThe discussion will address key questions: \n\n\n\n\nWhat’s the state of the local advertising marketplace in 2024?\n\n\n\nWhat occurred in the first half of the year that is surprising?\n\n\n\nWhat are we expecting the second half of the year and into 2025?\n\n\n\nWhat business categories (beyond political) are driving ad revenue for local television?\n\n\n\nHow is local television doing competitively versus other media and where are there untapped opportunities?\n\n\n\n\nBIA will also share their ad spending trends and analysis for TV OTA\, TV Digital\, and CTV/OTT for key verticals like Auto\, Retail\, Healthcare\, and Restaurants to evaluate opportunities for 2024 and into 2025. \n\n\n\nSecure your spot now. \n\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/exclusive-bias-updated-2024-local-advertising-forecast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240621T110000
DTEND;TZID=America/New_York:20240621T113000
DTSTAMP:20260603T185840
CREATED:20240531T133356Z
LAST-MODIFIED:20240718T194823Z
UID:10000192-1718967600-1718969400@www.tvb.org
SUMMARY:NEXT Women: Coffee With Becky Meyer
DESCRIPTION:Speaker: Becky Meyer\, SVP\, National Sales\, Gray TelevisionModerator: Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women \n\n\n\nGrab a cup of coffee and join Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, for a conversation with Becky Meyer\, SVP\, National Sales\, Gray Television\, and hear them discuss their career paths\, the future of the industry\, and the importance of mentorship and networking in a hybrid world. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/coffee-with-becky-meyer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T080000
DTEND;TZID=America/New_York:20240615T120000
DTSTAMP:20260603T185840
CREATED:20240603T155304Z
LAST-MODIFIED:20240603T210247Z
UID:10000193-1718179200-1718452800@www.tvb.org
SUMMARY:NEXTGEN Broadcast Conference
DESCRIPTION:ATSC Members can participate in 3 days of events\, networking\, the ATSC Annual Members Meeting\, and a vibrant 2-day conference schedule. Non-members and media are invited to join for the conference. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/nextgen-broadcast-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240520T080000
DTEND;TZID=America/New_York:20240522T170000
DTSTAMP:20260603T185840
CREATED:20240213T212923Z
LAST-MODIFIED:20240213T213004Z
UID:10000180-1716192000-1716397200@www.tvb.org
SUMMARY:2024 ANA MarTech for Marketers Conference
DESCRIPTION:Marketing technology powers the systems that enable great marketing\, and our business is transforming. With more than $500 billion in annual spending\, a shortage of experienced talent\, and an untenable evolving privacy landscape — among other huge challenges such as brand safety\, transparency\, copyright infringement\, and more — the stakes are as high as they’ve been in decades. \n\n\n\nThe 2024 ANA MarTech for Marketers Conference\, May 20–22 in Orlando\, Fla.\, will explore how emerging capabilities like generative AI\, composability\, and low code/no code are being used to create brilliant customer experiences more efficiently and effectively. Join our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world’s most innovative marketing programs and how they’ve learned to master their stack to exceed their business objectives.
URL:https://www.tvb.org/event/2024-ana-martech-for-marketers-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240517T110000
DTEND;TZID=America/New_York:20240517T113000
DTSTAMP:20260603T185840
CREATED:20240418T192958Z
LAST-MODIFIED:20240531T134648Z
UID:10000188-1715943600-1715945400@www.tvb.org
SUMMARY:NEXT Women: So\, You Want To Be In National Sales?
DESCRIPTION:Speakers:  \n\n\n\nDenise Galiber\, National Advertising Sales Manager\, Hearst Television \n\n\n\nDebbie Presser\, Vice President National Sales\, Nexstar Media Group \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to work in national sales and what these roles entail?  \n\n\n\nJoin moderator Abby Auerbach and guests Denise Galiber and Debbie Presser on Friday\, May 17th to hear about their current jobs and how they got there. Abby and panel will share personal leadership insights\, skills required to excel in sales leadership\, advice for building professional relationships\, and more. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-in-national-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T130000
DTEND;TZID=America/New_York:20240516T140000
DTSTAMP:20260603T185840
CREATED:20240424T204026Z
LAST-MODIFIED:20240424T204030Z
UID:10000189-1715864400-1715868000@www.tvb.org
SUMMARY:Streaming Revenue Strategies for Local TV
DESCRIPTION:Presented by TVNewsCheck \n\n\n\nHow are station group revenue and digital revenue leaders creating opportunities for advertisers on streaming channels? What are digital agency leaders looking for on these services?  \n\n\n\nSpeakers  \n\n\n\nErin Overstreet\, VP\, Digital Sales\, Gray Television  \n\n\n\nMissy Evenson\, VP Sales\, Local Media\, The E.W. Scripps Company  \n\n\n\nChristopher Martinez\, OTT Director of Sales\, Hearst Television  \n\n\n\nAhron Young\, Founder & CEO\, Ticker  \n\n\n\nDan Albritton\, CEO and Founder of Megaphone TV  \n\n\n\n \n\n\n\nModerator:  \n\n\n\nPaige Albiniak\, Contributing Editor\, TVNewsCheck
URL:https://www.tvb.org/event/streaming-revenue-strategies-for-local-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240502T133000
DTEND;TZID=America/New_York:20240503T120000
DTSTAMP:20260603T185840
CREATED:20240321T212434Z
LAST-MODIFIED:20240321T212553Z
UID:10000184-1714656600-1714737600@www.tvb.org
SUMMARY:ANA/SeeHer Gender Equality Conference
DESCRIPTION:Prepare your brand for future success where gender equality isn’t a nice to have\, it’s a cultural requirement. Plus\, we’ll amplify the work of SeeHer media members timed for the upcoming Upfront season. \n\n\n\nAccording to SeeHer’s Passing the Gender Equality Vibe Check with Gen Z: From Truth To Trust with Horowitz\, women’s equality is a more important personal issue to gen Z than any other generation\, and accurately portraying women in advertising is the number one thing gen Zs want from brands to improve women’s equality. \n\n\n\nJoin industry leaders\, influencers\, and stakeholders for this two-day Gender Equality Conference\, May 2–3 in New York\, which aims to galvanize participants to commit to tangible actions that will transform the landscape of marketing\, media\, and entertainment\, promoting gender balance and fostering a more equitable future for generations to come.
URL:https://www.tvb.org/event/ana-seeher-gender-equality-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T130000
DTEND;TZID=America/New_York:20240424T134500
DTSTAMP:20260603T185840
CREATED:20240410T133716Z
LAST-MODIFIED:20240531T134852Z
UID:10000187-1713963600-1713966300@www.tvb.org
SUMMARY:NEXT Women SkillUp: Harnessing Our Emotions
DESCRIPTION:Speaker: Emma Miele\, MA\, PCC; Founder & Coach\, The Breathing Room \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nJoin NEXT Women for a new skill building session on harnessing emotions with Emma Miele\, licensed coach\, and founder of The Breathing Room\, and moderated by Abby Auerbach\, Executive Director\, NEXT Women. \n\n\n\nEmotional intelligence and regulation are powerful tools for success. When properly harnessed and directed\, emotions can super-charge professional skills such as tackling imposter syndrome\, setting boundaries\, and conflict resolution. This discussion will help you: \n\n\n\n\nUnderstand the core emotions and purpose of each\n\n\n\nGain insight into what emotional regulation is and how you can access it\n\n\n\nApply emotional regulation in common workplace scenarios\n\n\n\n\nCome prepared with your questions for Emma to discover how you can leverage your emotions for career success! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-skillup-harnessing-our-emotions/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240419T110000
DTEND;TZID=America/New_York:20240419T130000
DTSTAMP:20260603T185840
CREATED:20240403T150756Z
LAST-MODIFIED:20240403T150757Z
UID:10000186-1713524400-1713531600@www.tvb.org
SUMMARY:ANA Virtual Diversity Fair: In-Depth Chat & Black-Owned Media Companies Presentations
DESCRIPTION:The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources\, including media outlets\, agency partners\, and other marketing services providers. In an effort to meet that need\, the ANA has curated a list of certified diverse suppliers; additions to this list are being made regularly and we always welcome your suggestions. To extend the value and reach of the list\, the ANA has a series of Virtual Supplier Diversity Fairs. \n\n\n\nThe ANA will feature a Black-Owned agency followed by presentations from Black-Owned media companies. Representatives will share an overview of their company and the ways they can help grow your brand and drive business results. Supplier diversity is essential for driving innovation\, expanding into new markets\, and fostering a more equitable business climate. This event is complimentary and open to all including non-members.
URL:https://www.tvb.org/event/ana-virtual-diversity-fair-in-depth-chat-black-owned-media-companies-presentations/
END:VEVENT
END:VCALENDAR