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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260212T130000
DTEND;TZID=America/New_York:20260212T140000
DTSTAMP:20260604T015746
CREATED:20260204T182410Z
LAST-MODIFIED:20260210T154859Z
UID:10000227-1770901200-1770904800@www.tvb.org
SUMMARY:2026 Media Comparisons Study | Webinar
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nFor more information and to register for the event\, click the button below: \n\n\n\nRegister now
URL:https://www.tvb.org/event/2026-media-comparisons-study-webinar/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251009T080000
DTEND;TZID=America/New_York:20251009T143000
DTSTAMP:20260604T015746
CREATED:20250623T205334Z
LAST-MODIFIED:20250917T154050Z
UID:10000220-1759996800-1760020200@www.tvb.org
SUMMARY:TVB Executive Summit 2025
DESCRIPTION:We are delighted to announce that TVB’s 2025 Executive Summit will take place on Thursday\, October 9 at Hearst Tower in NYC.Stay tuned for information regarding registration and program content. Please note this is an invite-only event.  We look forward to seeing you at the 2025 Executive Summit!
URL:https://www.tvb.org/event/tvb-executive-summit-2025/
LOCATION:TVB Virtual (Online)
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T120000
DTEND;TZID=America/New_York:20250930T170000
DTSTAMP:20260604T015746
CREATED:20250623T204926Z
LAST-MODIFIED:20250917T154014Z
UID:10000219-1759233600-1759251600@www.tvb.org
SUMMARY:2025 Forward: Virtual Sales Conference
DESCRIPTION:We are delighted to announce that TVB’s 2025 Forward: Virtual Sales Conference will take place on Tuesday\, September 30. \n\n\n\nPlease alert your teams and add the invite to your calendar\, registration will open soon.   \n\n\n\nStay tuned for information regarding registration and program content. We look forward to sharing Forward 2025 with you!
URL:https://www.tvb.org/event/2025-forward-virtual-sales-conference/
LOCATION:TVB Virtual (Online)
ATTACH;FMTTYPE=image/jpeg:https://www.tvb.org/wp-content/uploads/2025/06/Forward.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T133000
DTEND;TZID=America/New_York:20250918T144500
DTSTAMP:20260604T015746
CREATED:20250828T002116Z
LAST-MODIFIED:20250917T154912Z
UID:10000226-1758202200-1758206700@www.tvb.org
SUMMARY:Local Broadcast TV News Study Webinar
DESCRIPTION:Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets\, including: \n\n\n\n\nHow They Get Their Local TV News Content: The percentage of viewers accessing local news content live on their TV set\, dedicated local TV station streaming news channels\, local TV websites\, as well as streaming services such as Roku.\n\n\n\nHow They Value Their News: If their provider stopped carrying their local news station\, would any of them look for another provider?\n\n\n\nThe Influence On Consumer Purchase Decisions: Does it support or contradict the myth that local news should be avoided due to its potential negative impact on consumer purchasing?\n\n\n\n\nFor the answers to these questions and more\, join Hadassa Gerber\, Chief Research Officer at TVB\, on Thursday\, September 18 at 1:30p ET. \n\n\n\nThe presentation will be approximately 30 minutes\, with remaining time for questions.  \n\n\n\nMembers\, log in to register below! Click here to login.Request Login: Create a TVB member account | Request forgotten password
URL:https://www.tvb.org/event/local-broadcast-tv-news-study-webinar/
LOCATION:TVB Virtual (Online)
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250910T130000
DTEND;TZID=America/New_York:20250910T140000
DTSTAMP:20260604T015746
CREATED:20250815T141020Z
LAST-MODIFIED:20250912T143344Z
UID:10000225-1757509200-1757512800@www.tvb.org
SUMMARY:BIA | 2025 Local Video: BIA’s Updated Revenue Expectations and Analysis
DESCRIPTION:Moderated by | Brad Seitter\, EVP\, Business Development\, TVBPresented by |Senan Mele\, Vice President of Forecasting & Data Analysis\, BIA Advisory Services and Rick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nJoin TVB and BIA to explore the current landscape of local video and the trends that are shaping its future. \n\n\n\nBIA will present updated revenue projections for video platforms\, including local television\, to offer analysis useful for strategy development and planning. Their estimates are based on their annual broadcast media survey and data partnerships\, and consider factors like tariffs\, rising interest rates\, and changing consumer trends.  \n\n\n\nThe agenda will include: \n\n\n\n\nAn overview of BIA’s local video forecast that covers local TV\, cable\, out-of-home advertising\, PCs/laptops\, mobile devices\, and Connected TV (CTV) / Over-the-Top (OTT) services.\n\n\n\nAn examination of the latest trends in consumer behavior and their impact on television advertising strategies for the coming years.\n\n\n\nA discussion of expectations for local television for the remainder of this year and into next year.\n\n\n\nAn analysis of key local television verticals\, including healthcare\, automotive\, retail\, and restaurants.\n\n\n\n\nSecure your spot now for this exclusive analysis!
URL:https://www.tvb.org/event/bia-2025-local-video-bias-updated-revenue-expectations-and-analysis/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T140000
DTEND;TZID=America/New_York:20250909T160000
DTSTAMP:20260604T015746
CREATED:20250730T152000Z
LAST-MODIFIED:20250912T143126Z
UID:10000223-1757426400-1757433600@www.tvb.org
SUMMARY:CIMM x TVB Local Innovation Showcase
DESCRIPTION:TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic\, fast-changing\, innovative marketplace. We’ll be discussing innovations in cross-platform measurement and performance\, addressable and multi-platform advertising\, advanced audiences in local\, political advertising and much\, much more. \n\n\n\nWe encourage you to attend\, and feel free to invite your contacts at agencies and advertisers.The virtual showcase follows on from our Local Innovation Showcase paper\, published earlier this year – thanks to Patti Cohen for leading the charge!You’ll hear from an incredible line-up of senior executives\, including: Frank Friedman\, Chief Data & Analytics Officer\, Comscore\, Inc.Jen Soch\, Exec. Director\, Channel Solutions\, WPP MediaJennifer Hungerbuhler\, EVP\, Head of Publisher Direct\, dentsuJessica Hogue\, Chief Data Officer for Consumer Media\, HearstJohn Link\, SVP of Data\, AdimpactLaura Brandano-Lauta\, VP\, Market Retail\, Large Agency & Inside Sales\, Comcast AdvertisingMark Monarres\,  VP\, Data Solutions\, NexstarMica Hansen\, EVP Director of Political Sales\, LocalitySandy Padula\, VP\, Head of Research & Consumer Insight\, The E.W. Scripps CompanyScott Russell\, VP\, Broadcast Research\, NexstarSunaina Sen\, Sr. Manager\, Ad Sales Research and Measurement Solutions\, NexstarTracy Chavez\, EVP\, Managing Director\, Investment\, Publicis MediaAnd partners\, Hadassa Gerber\, Chief Research Officer at the TVB and Jon Watts Managing Director CIMM. \n\n\n\nIt’s going to be an unmissable deep dive into some truly innovative breakthroughs in a fast-changing market.Come join the conversation!
URL:https://www.tvb.org/event/cimm-x-tvb-local-innovation-showcase/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250827T130000
DTEND;TZID=America/New_York:20250827T140000
DTSTAMP:20260604T015746
CREATED:20250814T205659Z
LAST-MODIFIED:20250912T143156Z
UID:10000224-1756299600-1756303200@www.tvb.org
SUMMARY:Futuri | Content Intelligence & Relevance: Winning in a Click-Driven World
DESCRIPTION:Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise\, moving beyond broad demographics to behavior-driven content. \n\n\n\nAI tools help stations create timely\, relevant content and optimize messaging across channels to keep audiences engaged with real-time\, data-driven insights. \n\n\n\nJoin Jay O’Connor\, EVP Strategic Initiatives\, Futuri and Brynne Deppas\, Director of Partner Success\, Futuri for an engaging conversation.
URL:https://www.tvb.org/event/futuri-content-intelligence-relevance-winning-in-a-click-driven-world/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250731T130000
DTEND;TZID=America/New_York:20250731T133000
DTSTAMP:20260604T015746
CREATED:20250711T161253Z
LAST-MODIFIED:20250912T143221Z
UID:10000222-1753966800-1753968600@www.tvb.org
SUMMARY:NEXT Women: Coffee with Laura Heape
DESCRIPTION:Grab a cup of coffee and join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB\, for a conversation with Laura Heape\, Associate Media Director\, Echo Point Media. \n\n\n\nIn this virtual event\, Trisha and Laura will dive into the business of media buying and selling\, discussing industry trends\, the importance of local broadcast in a media mix\, and how to break through to the younger generation of buyers.
URL:https://www.tvb.org/event/next-women-coffee-with-laura-heape/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T130000
DTEND;TZID=America/New_York:20250730T140000
DTSTAMP:20260604T015746
CREATED:20250711T133901Z
LAST-MODIFIED:20250912T143240Z
UID:10000221-1753880400-1753884000@www.tvb.org
SUMMARY:Summer Automotive Insights 2025
DESCRIPTION:Join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB and Brad Seitter\, EVP\, Local & National Business Development at TVB for this dynamic conversation filled with automotive insights targeted to buyers and sellers. \n\n\n\nThey’ll discuss topics including: \n\n\n\n\nCapturing the 2025 Auto Customer\n\n\n\nThe State of the Automotive Industry\n\n\n\nAuto Category Tips for Buyers and Sellers\n\n\n\n\nDon’t miss this opportunity to ask your questions and gain key automotive industry knowledge!
URL:https://www.tvb.org/event/summer-automotive-insights-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250627T110000
DTEND;TZID=America/New_York:20250627T113000
DTSTAMP:20260604T015746
CREATED:20250605T134257Z
LAST-MODIFIED:20250912T143303Z
UID:10000218-1751022000-1751023800@www.tvb.org
SUMMARY:TVB NEXT Women SkillUp: Work-Life Balance with Ashley Lepczyk
DESCRIPTION:Join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB\, for an empowering conversation with Ashley Lepczyk\, COO\, Foundation Data and co-founder of Mama in the Making.  \n\n\n\nAfter 12 years at Google\, Ashley now leads Foundation Data\, a startup helping auto dealers\, marketers and vendors transform their data to uncover actionable insights and power AI applications. As a mom of three\, she also co-founded Mama in the Making\, an online\, self-paced Motherhood Prep Program equipping expectant mothers to struggle less and enjoy more while navigating new motherhood as a working woman. \n\n\n\nIn this SkillUp virtual event\, Trisha and Ashley will share candid strategies for advancing your career and maintaining work-life balance—everything from setting boundaries and leveraging data-driven decision-making to simple routines that power sustainable success.
URL:https://www.tvb.org/event/tvb-next-women-skillup-work-life-balance-with-ashley-lepczyk/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T130000
DTEND;TZID=America/New_York:20250605T140000
DTSTAMP:20260604T015746
CREATED:20250509T172128Z
LAST-MODIFIED:20250509T172234Z
UID:10000216-1749128400-1749132000@www.tvb.org
SUMMARY:TVN Webinar: The Quest To Streamline Local TV Advertising Buying & Selling
DESCRIPTION:Advertising leaders from Dentsu\, IPG Mediabrands\, Sinclair\, Hearst\, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for an overcomplicated transaction process in a TVNewsCheck Working Lunch Webinar on June 5. \n\n\n\nSpeakers: \n\n\n\nPaige Albiniak\, a TVNewsCheck contributing editor\, will moderate. \n\n\n\nJoe Cerone\, EVP\, Local Investment\, IPG Mediabrands \n\n\n\nHeather Gundry\, EVP\, Head of Local Audio and Video Investment\, Dentsu \n\n\n\nAnn Hailer\, President of Broadcast\, Locality \n\n\n\n Sean Harrington\, Senior Solutions Consultant\, WideOrbit \n\n\n\nJW Linkenauger\, VP\, Advanced Advertising Operations Support\, Sinclair Broadcast Group  \n\n\n\nChristopher Martinez\, OTT Director of Sales\, Hearst Television \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvn-webinar-the-quest-to-streamline-local-tv-advertising-buying-selling/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250604T130000
DTEND;TZID=America/New_York:20250604T133000
DTSTAMP:20260604T015746
CREATED:20250530T160412Z
LAST-MODIFIED:20250530T160419Z
UID:10000217-1749042000-1749043800@www.tvb.org
SUMMARY:TVB Sponsored Content\, Futuri: AI’s Role in Relevance\, Revenue\, and Retention
DESCRIPTION:TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection. \n\n\n\nJoin Erin Callaghan\, President of Enterprise Partnerships at Futuri as she discusses:  \n\n\n\nRetention: AI technology’s role in retaining viewers\, advertisers and talent in a fast-changing environment. \n\n\n\nRelevance: Protecting and growing local TV’s value amid evolving audience expectations. \n\n\n\nRevenue: Maximizing ad sales opportunities and demonstrating value against competing digital platforms and perceptions of TV advertising \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-sponsored-content-futuri-ais-role-in-relevance-revenue-and-retention/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250530T110000
DTEND;TZID=America/New_York:20250530T113000
DTSTAMP:20260604T015746
CREATED:20250509T164213Z
LAST-MODIFIED:20250515T202944Z
UID:10000215-1748602800-1748604600@www.tvb.org
SUMMARY:TVB NEXT Women: So\, You Want a Career in Media Data and Tech?
DESCRIPTION:Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA)\, Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion\, “So\, You Want a Career in Media Data & Tech?” \n\n\n\nYou won’t want to miss this lively and engaging discussion about working on the research side of broadcast\, the future of data measurement and technology\, and the benefits of a career in these emerging and thriving industries.   \n\n\n\nModerator:  \n\n\n\nAngela Rodriguez\, Global Commercial Lead\, Proximic by Comscore  \n\n\n\nFeaturing:  \n\n\n\nGretchen Dible\, Research Director at KTLA  \n\n\n\nMichelle Gelman\, Global Head of Product at Nielsen  \n\n\n\nAubriana Lopez\, Co-Founder and COO at Agnitio.ai \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-so-you-want-a-career-in-media-data-and-tech/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250519T080000
DTEND;TZID=America/New_York:20250521T220000
DTSTAMP:20260604T015746
CREATED:20250204T165750Z
LAST-MODIFIED:20250204T165756Z
UID:10000207-1747641600-1747864800@www.tvb.org
SUMMARY:AAPC Pollies 2025
DESCRIPTION:Pollies 25 is not just an event—it’s a three-day\, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and to learn from industry leaders navigating today’s complex political landscape. \n\n\n\nYou’ll gain actionable strategies and tangible takeaways to help you master modern voter engagement techniques\, streamline your operations and stay at the forefront of industry trends and regulations that impact your business. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/aapc-pollies-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250513T130000
DTEND;TZID=America/New_York:20250513T140000
DTSTAMP:20260604T015746
CREATED:20250428T192053Z
LAST-MODIFIED:20250428T192136Z
UID:10000214-1747141200-1747144800@www.tvb.org
SUMMARY:2025 Media and Conversations Study | Live Discussion with Hadassa Gerber
DESCRIPTION:Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups\, political party affiliations\, ethnicities as well as key product categories. \n\n\n\nQuestions addressed: \n\n\n\n\nWhich medium is the strongest conversation driver – broadcast\, cable or streaming?\n\n\n\nWhat are people’s attitudes toward news sources in regard to trust\, believability and shareability?\n\n\n\nHow do media platforms influence political word of mouth? What about word of mouth among those who are in the market for products and services like auto\, healthcare\, home improvement\, legal services\, physical fitness\, restaurants\, retail and travel?\n\n\n\nOn what platform(s) do people prefer to view their sports – linear or streaming?\n\n\n\n\nTo find the answers to these questions and more\, TVB commissioned GfK/NIQ to conduct a national study of 4\,000 respondents. \n\n\n\nJoin Hadassa Gerber as she highlights media’s influence on our conversations. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/2025-media-and-conversations-study-live-discussion-with-hadassa-gerber/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250430T130000
DTEND;TZID=America/New_York:20250430T133000
DTSTAMP:20260604T015746
CREATED:20250418T155335Z
LAST-MODIFIED:20250418T155339Z
UID:10000212-1746018000-1746019800@www.tvb.org
SUMMARY:TVB NEXT Women: Coffee with Angela Betasso
DESCRIPTION:Grab a cup of coffee and join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB\, for a conversation with Angela Betasso\, president at JDA.media. \n\n\n\nAngela has extensive experience in the local broadcast TV industry\, ranging from senior roles on the rep side to station side\, executive roles at corporate and now the President/CEO at JDA.media. Prior to JDA.media she was the CRO at Tribune Broadcasting\, VP/Sales at Gannett/Belo (now TEGNA)\, and served on our TVB Executive Board. \n\n\n\nIn this virtual event\, Trisha and Angela will discuss career paths\, the future of the industry\, and how to grow and thrive in a career in local broadcast sales! \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-coffee-with-angela-betasso/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250423T130000
DTEND;TZID=America/New_York:20250423T133000
DTSTAMP:20260604T015746
CREATED:20250409T193043Z
LAST-MODIFIED:20250409T193235Z
UID:10000211-1745413200-1745415000@www.tvb.org
SUMMARY:Spring Automotive Insights 2025: Live Discussion with Erin Keating of Cox Automotive
DESCRIPTION:Join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB and Erin Keating\, Executive Analyst\, Sr. Dir.\, Economics and Industry Insights at Cox Automotive for this dynamic conversation filled with automotive insights targeted to buyers and sellers.  \n\n\n\nDon’t miss this opportunity to ask your questions and gain key automotive industry knowledge you can use today! \n\n\n\n\nRegister
URL:https://www.tvb.org/event/spring-automotive-insights-2025-live-discussion-with-erin-keating-of-cox-automotive/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250406T080000
DTEND;TZID=America/New_York:20250406T170000
DTSTAMP:20260604T015746
CREATED:20250122T181828Z
LAST-MODIFIED:20250122T190446Z
UID:10000204-1743926400-1743958800@www.tvb.org
SUMMARY:Programming Everywhere: Building A Sports Business Back On Local Broadcast
DESCRIPTION:Leaders from Gray Media\, E.W. Scripps and Sinclair will dive into sports’ resurgence on local TV and the rights issues\, production requirements and multiplatform complexities involved during a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/programming-everywhere-building-a-sports-business-back-on-local-broadcast-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250405T000000
DTEND;TZID=America/New_York:20250409T235959
DTSTAMP:20260604T015746
CREATED:20250204T170348Z
LAST-MODIFIED:20250204T170537Z
UID:10000208-1743811200-1744243199@www.tvb.org
SUMMARY:NAB Show
DESCRIPTION:NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe\, offering valuable insights\, cutting-edge tools\, and innovative technologies that enable storytelling at scale. Nowhere else will you experience emerging trends across artificial intelligence\, the creator economy\, sports\, streaming/OTT and cloud virtualization all in one place. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/nab-show/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250331T110000
DTEND;TZID=America/New_York:20250402T120000
DTSTAMP:20260604T015746
CREATED:20250204T164514Z
LAST-MODIFIED:20250204T164639Z
UID:10000206-1743418800-1743595200@www.tvb.org
SUMMARY:2025 ANA Media Conference
DESCRIPTION:The 2025 ANA Media Conference\, March 31-April 2 in Orlando\, Fla.\, will be your beacon in this dynamic environment\, providing insights\, strategies\, and solutions for key areas such as programmatic\, retail media\, CTV\, measurement\, diverse media investment\, attention metrics\, influencer marketing\, social media\, and the power of creators. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/2025-ana-media-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T130000
DTEND;TZID=America/New_York:20250306T140000
DTSTAMP:20260604T015746
CREATED:20250212T172918Z
LAST-MODIFIED:20250306T192312Z
UID:10000210-1741266000-1741269600@www.tvb.org
SUMMARY:Purchase Funnel – The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nHow impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer? \n\n\n\nJoin us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK\, which examines the influence of 20 media platforms on the consumer decision-making process. \n\n\n\nFindings Include:\n\n\n\n\nThe most influential media platforms for TV sellers\n\n\n\nHow TV compares to streaming and digital options in influencing the consumer decision process\n\n\n\nThe impact of multiple TV ad exposures on credibility and importance\n\n\n\nHow the findings differ demographically\, ethnically\, and by income/net worth\n\n\n\nConsumers’ current purchase patterns and their perspectives on future purchases\n\n\n\nKey insights for major local TV categories: Auto\, Banking\, Furniture\, Legal\, QSR\, and Retail (Online and In-store)\n\n\n\n\nDon’t miss this opportunity to uncover the latest data on TV’s role in shaping consumer behavior! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnel-the-impact-of-advertising-on-purchase-behavior-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250228T110000
DTEND;TZID=America/New_York:20250228T113000
DTSTAMP:20260604T015746
CREATED:20250207T154518Z
LAST-MODIFIED:20250228T211817Z
UID:10000209-1740740400-1740742200@www.tvb.org
SUMMARY:TVB NEXT Women: So\, You Want to Be a GM?
DESCRIPTION:Moderator:Trisha Ripperger\, SVP\, Strategic Communications & Category Development\, TVB & Executive Director\, NEXT WomenSpeakers: \n\n\n\nKristie Gonzales\, President and GM\, WXIA/WATL & VP\, Media Operations\, TEGNA \n\n\n\nAngie Salas\, VP and GM\, WCIA 3 \n\n\n\nAre you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there. \n\n\n\nTrisha and the panel will discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership positions\, especially general managers. View this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-next-women-so-you-want-to-be-a-gm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T130000
DTEND;TZID=America/New_York:20250129T140000
DTSTAMP:20260604T015746
CREATED:20250110T184920Z
LAST-MODIFIED:20250203T191225Z
UID:10000203-1738155600-1738159200@www.tvb.org
SUMMARY:2025 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nJoin us for an exclusive webinar exploring the insights from the Media Comparisons Study\, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media\, including streaming\, and takes the pulse of Americans’ media habits. \n\n\n\nDiscover answers to key questions: \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nWhat are the opportunities for broadcast TV in a streaming world?\n\n\n\nFor the first time\, we measured the viewing of linear broadcast programs on digital devices—did the results show any noteworthy engagement?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2025-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241219T130000
DTEND;TZID=America/New_York:20241219T133000
DTSTAMP:20260604T015746
CREATED:20241202T152344Z
LAST-MODIFIED:20241220T160857Z
UID:10000202-1734613200-1734615000@www.tvb.org
SUMMARY:Coffee with Abby Auerbach and Missy Evenson: Career Reflections and New Horizons
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, EVP\, CCO\, TVB & Executive Director\, NEXT Women\, for a conversation with Missy Evenson\, VP of Sales\, Local Media\, Scripps and outgoing Board Chair at TVB. \n\n\n\nWith Abby retiring at the end of 2024 and Missy leaving her position at Scripps and ending her tenure as Board Chair\, they discuss career transitions\, and evolving roles of women in leadership\, delving into strategies for navigating shifts within organizations\, from managing smooth team transitions to embracing new opportunities and ensuring success for incoming leaders. \n\n\n\nWatch this lively conversation packed with advice for those in all phases of their careers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/coffee-with-abby-auerbach-and-missy-evenson-career-reflections-and-new-horizons/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T130000
DTEND;TZID=America/New_York:20241210T140000
DTSTAMP:20260604T015746
CREATED:20241120T211442Z
LAST-MODIFIED:20250102T141113Z
UID:10000201-1733835600-1733839200@www.tvb.org
SUMMARY:2024 SVOD Study: The Search for Answers 
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB  \n\n\n\nComparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content.  \n\n\n\nHow many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on their subscriber base? There are still questions about who is watching what services\, whether these services have advertising\, and whether these streaming viewers also view linear TV.  \n\n\n\nThe 2024 SVOD Study’s purpose is to clarify these issues and then assess how linear television fits into the ad-supported video world. It will\, we believe\, give a more accurate picture of linear TV’s share of the advertising only pie\, than the current version for example of Nielsen’s Gauge.  \n\n\n\nWatch Hadassa Gerber discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2024-svod-study-the-search-for-answers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
DTSTAMP:20260604T015746
CREATED:20241120T200951Z
LAST-MODIFIED:20241203T190528Z
UID:10000200-1733230800-1733234400@www.tvb.org
SUMMARY:BIA 2025: A Year of Transformation and Opportunity for Local Broadcast TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB  \n\n\n\nPresented by: Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory Services \n\n\n\nAs we look ahead to 2025\, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective\, they’ll discuss how the industry can leverage existing strengths while creating new value propositions\, navigate transformational shifts\, and manage the impact of industry changes on ad revenue.  \n\n\n\nBIA will share their expert insights on the following: \n\n\n\n\nNationwide Advertising Trends: What to expect in overall advertising spending in 2025\n\n\n\nLocal TV Revenue Projections: Estimates for OTA TV\, digital TV\, and CTV/OTT revenue\n\n\n\nTop Performing Business Verticals: The top 3 industries for local broadcast TV\n\n\n\nCompetitive Landscape:Local TV rankings against other media \n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/bia-2025-a-year-of-transformation-and-opportunity-for-local-broadcast-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241121T090000
DTEND;TZID=America/New_York:20241121T140000
DTSTAMP:20260604T015746
CREATED:20240510T194327Z
LAST-MODIFIED:20240510T194534Z
UID:10000191-1732179600-1732197600@www.tvb.org
SUMMARY:TVB Live Forward Executive Summit 2024
DESCRIPTION:The Live Forward Executive Summit brings 150 broadcast\, agency\, and advertising senior executives together to address key industry issues\, including: measurement\, ad categories\, media tech and consumer trends. \n\n\n\nThis event is open to executive leadership by invitation only.
URL:https://www.tvb.org/event/tvb-live-forward-executive-summit-2024/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241118T130000
DTEND;TZID=America/New_York:20241120T120000
DTSTAMP:20260604T015746
CREATED:20240214T211342Z
LAST-MODIFIED:20240214T211344Z
UID:10000182-1731934800-1732104000@www.tvb.org
SUMMARY:2024 ANA Multicultural Marketing & Diversity Conference
DESCRIPTION:The ANA Multicultural Marketing & Diversity Conference\, now in its 24th year\, features presentations from the industry’s most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today’s industry issues\, share their successful strategies\, and provide some best practices.
URL:https://www.tvb.org/event/2024-ana-multicultural-marketing-diversity-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241030T130000
DTEND;TZID=America/New_York:20241030T133000
DTSTAMP:20260604T015746
CREATED:20241015T192959Z
LAST-MODIFIED:20241101T131056Z
UID:10000199-1730293200-1730295000@www.tvb.org
SUMMARY:TVB NEXT Women SkillUp: Building a Well-Rounded Team
DESCRIPTION:Moderator:Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nSpeakers:Caroline Chambers\, Senior Director\, Diversity\, Equity & Inclusion\, Graham Media GroupAshley Greer\, Senior Recruiter\, Cox Media Group \n\n\n\nDo you want to learn how to build\, and be a part of\, a high-performing\, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team performance\, effective strategies for identifying gaps in your team\, and how recruiters and interviewees can improve the hiring process. Whether you’re a hiring manager looking to expand your network or an interviewee eager to stand out\, you won’t want to miss this session packed with valuable advice for both sides of the table! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-next-women-skillup-building-a-well-rounded-team/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241022T130000
DTEND;TZID=America/New_York:20241025T120000
DTSTAMP:20260604T015746
CREATED:20240214T210342Z
LAST-MODIFIED:20240214T210343Z
UID:10000181-1729602000-1729857600@www.tvb.org
SUMMARY:2024 ANA Masters of Marketing Conference
DESCRIPTION:The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs\, drive growth\, and inspire change.  Attendees took part in unmatched networking\, entertainment\, and special events\, and heard inspiring stories of growth\, reinvention\, and success from C-suite leaders across the industry. \n\n\n\n2024 will be full of more engaging content.
URL:https://www.tvb.org/event/2024-ana-masters-of-marketing-conference/
END:VEVENT
END:VCALENDAR