Purchase Funnel: The Impact of Advertising on Purchase Behavior

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB How impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process.  Findings include:

2024 ANA Media Conference

In a world where the media landscape is constantly evolving, the role of media leaders has never been more critical. Today's marketers are charged with deploying substantial budgets to reach and engage consumers in an era of seismic shifts in technology, platforms, content distribution, and audience behavior. The 2024 ANA Media Conference, March 18–20 in Orlando, Fla., […]

4A’s Advancing Talent Virtual Conference and In-Person Networking Event

On March 28, the 4A's Advancing Talent virtual conference will focus on critical topics impacting today’s agency workforce ranging from return-to-office policies, neurodiversity and accessibility, mental health, AI implications, DEIB initiatives, leadership strategies and nurturing multigenerational teams. The event is designed for anyone who makes talent decisions, be it recruiters, talent specialists, HR leaders, DEIB officers or […]

AAPC Pollies 2024

Politics is a relationship business. Pollies ‘24 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of […]

NEXT Women SkillUp: Harnessing Our Emotions

Speaker: Emma Miele, MA, PCC; Founder & Coach, The Breathing Room Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Join NEXT Women for a new skill building session on harnessing emotions […]

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

Streaming Revenue Strategies for Local TV

Presented by TVNewsCheck How are station group revenue and digital revenue leaders creating opportunities for advertisers on streaming channels? What are digital agency leaders looking for on these services? Speakers […]

NEXT Women: So, You Want To Be In National Sales?

Speakers:  Denise Galiber, National Advertising Sales Manager, Hearst Television Debbie Presser, Vice President National Sales, Nexstar Media Group Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

NEXTGEN Broadcast Conference

ATSC Members can participate in 3 days of events, networking, the ATSC Annual Members Meeting, and a vibrant 2-day conference schedule. Non-members and media are invited to join for the […]

NEXT Women: Coffee With Becky Meyer

Speaker: Becky Meyer, SVP, National Sales, Gray TelevisionModerator: Abby Auerbach, CCO, TVB & Executive Director, NEXT Women Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT […]