TVB

ANA: 2022 Masters of Marketing
2022-10-25 08:00 - 2022-10-28 17:00 (America/New_York)
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Selling to Multicultural Audiences
2022-10-19 13:00 - 13:45
Moderated by: Brian Wexler, SVP, Business Development, TVBPresenters:Vania Abdul-Badee, Co-Founder and CMO, 360 Marketing & PRMatt Boxer, Senior Vice President, Business Development, NBCUniversalLloyd Williams, President & CEO, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development, Brian Wexler, along with an all-star panel of guests, will take a deep dive into the very important and growing multicultural consumer group. If your media strategy doesn’t include the multicultural consumer, you’re missing the fastest growing segment of consumers in the US. We’ll take a look inside this very persuasive consumer base and give sellers the tools necessary to reach them on an efficient and consistent basis. This will be the ideal session for anyone who wants to gain a better understanding of the multicultural consumer, what they represent in economic spending power and how to reach them.

OnDemand webinar

The Impact of Advertising on Purchase Behavior: Home Improvement & Insurance
2022-10-12 13:00 - 14:00
Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET

Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

As media and consumer landscapes continue to change, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance, with separate presentations for each. Both studies, fielded by GFK, look at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process — from awareness to actually making a purchase.

This year, for the first time we looked at personal insurance (auto, boat, home, life, motorcycle/ATV, and renter’s).Findings on the most influential media platforms are especially valuable to TV sellers.

Both studies will also provide insights into:

Current purchases and plans to purchaseTop home improvement and insurance products/servicesFactors motivating consumers to purchase/plan to purchase home improvement services and insurance.

Hadassa Gerber provides valuable marketing media insights with an overview of the Home Improvement and Insurance Purchase Funnel studies.

OnDemand Webinar

ANA: 2022 Data & Technology
2022-10-03 08:00 - 2022-10-04 17:00

TVB Forward Conference 9/22/22
2022-09-22 09:30 - 17:00
TVB’s Forward 2022 will take place virtually on 9/22/22. Last year, nearly 5,000 TVB members and customer guests registered for this popular event.

ANA: 2022 Measurement and Accountability
2022-09-14 08:00 - 2022-09-16 17:00

TVB Webinar: Basics of Google Analytics 4 - What Sellers and Advertisers Need to Know
2022-08-18 13:00 - 13:30
Presented by: David Buonfiglio, VP, Digital, TVB

The most significant change in web analytics during the last decade has already begun, and you, your station and your clients need to know about it. Google Analytics is the most popular web and app analytics service in the U.S. In a little less than a year, it’ll be replaced by a whole new platform. What we now know as Universal Analytics (UA) will be gone, replaced by Google Analytics 4 (GA4).

This webinar will provide you a comprehensive overview of this shift to GA4. We’ll explain the most important changes for your stations and your clients. We’ll walk you through the improvements clients can expect from the new analytics tool. We’ll review the new GA4 home page and then highlight some of the new data reports most relevant to your clients. Perhaps most importantly, we’ll also cover what your clients should be doing right now to prepare for this major shift.

ONDEMAND WEBINAR

TVB Webinar: Broadcast + OTT Orthodontist Success Story
2022-07-28 13:00 - 13:45
Moderated by: Brian Allers, SVP, Business Development, TVB

Presenters:

Dr. Jeremy Fry, Owner, Fry Orthodontic SpecialistsWendy Baker, Senior Account Executive, KSHB-TV

Fry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago, Fry’s business has benefited greatly by using a mass reach and targeted approach.

Key topics for this session include:

Why Fry Orthodontic Specialists decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impact the bottom line.Types of creative and learnings from station’s performance reports.

ONDEMAND WEBINAR

AAPC's California Regional Conference
2022-06-28 08:00 - 16:30
AAPC’s Regional Conference programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Not only will you enjoy a great experience, you’ll support the work of the only nonprofit Association working to advance the industry, protect your ability to do business and safeguard political free speech.

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TVB Webinar: Video Media Devices and Usage Study
2022-06-23 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

Brand new study!

The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement of TV audiences. This 4,000 respondent study was implemented by the well-regarded research company GfK.

Some examples of what the study explores:

Nielsen meters, especially PPM, rely heavily on audio signals to determine program viewing, but does everyone watch with the sound on? If not, how prevalent is it for viewers to watch with the sound off?On average, how many TV sets are in a home, where are they located, and which are most used?What do households use to connect to programming and is there more than one way of connecting per household?How many households have downloaded a broadcast news app to their TV sets and/or mobile devices?

WEBINAR ONDEMAND

Marketron: Win the Ad Race - Insights From Political Advertising Experts
2022-06-16 13:00 - 14:00
Revenue management and digital software maker Marketron will host a webinar on Thursday, June 16, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.

The webinar, titled “Win the Ad Race: Insights From Political Advertising Experts,” is scheduled for 1pm Eastern/10am Pacific.

Political ad spending is one of the biggest drivers for local broadcast TV and radio. According to BIA Advisory Group, the 2022 political season could generate $8.4 billion in local advertising dollars.

This webinar intends to break down the numbers, look at data relating to registered voters and how they consume content, and provide sellers with an inside look at what ad buyers want and need.

BIA Managing Director Rick Ducey will chat with political strategist Bud Jackson, owner of Jackson Group Media. He is a Democratic media and general consultant who advises candidates, organizations, and corporations in strategic communication, campaign strategy, and grassroots organizing.

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TVB Webinar: Maximizing Revenue Opportunities for Broadcast TV
2022-05-31 13:00 - 14:00
Presented by:Brad Seitter, EVP, Business Development, TVB Brian Wexler, SVP, Business Development, TVB

Broadcast TV emerged from the pandemic bigger, better and stronger than ever. In this webinar, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness, including sports betting and political ad spend data, followed by a look into NextGen TV.

TVB’s Brian Wexler will take a detailed look at revenue strategies for 3 key facets of broadcast, including current and future revenue opportunities for broadcast TV’s streaming platforms and BIA Advisory Services’ top projected ad spend categories for this year.

Revenue Playbooks for:

OTT – What is OTT and how to position itNext Gen TV – How to sell the future of broadcast TVTraditional Broadcast – Targeting ad spend for broadcast TV

OnDemand Webinar

NEXT Women: Mentorship Meetup & Masterclass II
2022-05-24 13:00 - 14:00
The Center for Mentoring Excellence (CME) returns to present a follow-up 60-minute session on skill-building and a virtual meetup for mentors and mentees. Attendance at our previous masterclass is not required to benefit from this session.

Part 1A & B: Making Mentoring Work (20 minutes)Interactive mentor and mentee sessions focus on creating a vision, preparing for mentorship, trust-building and discussion topics.

Part 2: Mentoring Meetups (30 minutes) Mentors and mentees are matched up in small groups to discuss career development and learning.

Registration is free thanks to the generous support of WideOrbit.

Webinar OnDemand

AAPC: Pollies 2022
2022-05-17 08:00 - 2022-05-19 17:00
Politics is a relationship business. Pollies ‘22 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of speakers, attendees, dining, adventures—and FUN. What’s more, the investment you make in attending the Pollies goes right back—to you! Not only will you enjoy a great experience, you’ll support the work of the only nonprofit Association working to advance the industry, protect your ability to do business and safeguard political free speech. Don’t miss Pollies 22, May 17-19, 2022 at the Caribe Hilton in San Juan, Puerto Rico!

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TVB Webinar: 2022 Ad Forecast Adjustment for Local TV
2022-05-10 13:00 - 14:00
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by:Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory ServicesRick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, Vice President of Forecasting and Analysis, BIA Advisory Services

The first part of the year has been a mixture of optimism and continuing concerns around supply chain and global issues that influence local advertising. In late 2021, BIA estimated that 2022 U.S. Local Advertising would reach $173.3 billion due to growth in digital advertising and a strong political year. Now, considering the first half of 2022, BIA is preparing a forecast adjustment.

Economy: Inflation, jobs, consumer sentiment and supply chain updates.U.S. Ad Forecast: Adjusted estimate for 2022 overall and local TV spending.Vertical Ad Spend: Political, CTV, auto and online gambling.

Webinar OnDemand

TVB Webinar: American Conversation & Media Usage Studies
2022-04-21 13:00 - 14:00
Presented by: Hadassa Gerber, Chief Research Officer, TVB

American Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How do Americans perceive the news they access through media platforms? How does this differ among political parties and opinion leaders for key categories (including auto, financial, furniture, home improvement, legal, retail, travel and others)?

Media Usage Study: 1:30-2 pm

TVB commissioned Dynata to look at eight key competitive states for midterm voting, including: AZ, FL, GA, MI, NV, NC, PA and WI. What media platforms have the highest reach for voters? What drives them to the polls? What are voters’ primary sources for news? Find out which news platforms they value, trust and are willing to share content from with confidence. How does this differ by political party and age group? For African Americans and Hispanics (In states with significant population)?

Webinar OnDemand

iSpot: A New Era of TV Currency & Measurement
2022-04-20 12:00 - 14:00
Join iSpot’s premier virtual event on Wednesday, April 20th from 12:00-1:50pm ET to explore a range of topics, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation.

Over the years, iSpot has armed advertisers with a series of events, most notably, the Pre-front, where we brought together the most innovative brands, agencies, and networks. Our immersive virtual summit, TV Disrupt, is the Pre-front reimagined. TV Disrupt aims to educate advertisers on how to prepare for the new era of TV currency and measurement.

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TVB Webinar: OTT and Ad Fraud: What TV Sellers Need to Know
2022-04-14 12:00
This webinar has been cancelled

Moderated by: David Buonfiglio, Vice President, Digital, TVB

Guest: Dr. Augustine Fou, Independent Ad Fraud Researcher, FouAnalytics

Dr. Fou will provide an overview of advertising fraud in OTT/CTV, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers to local advertisers’ questions about avoiding fraud in their buys. Dr. Fou will help sellers gain the knowledge needed to understand the issues around OTT fraud.

ANA: 2022 Brand Masters
2022-04-11 08:00 - 2022-04-13 17:00
The 2022 Brand Masters conference will celebrate the ANA Growth Agenda’s focus on Brand, Creativity & Media, inclusive of the key areas of Brand Management, Brand Purpose, Brands for Humans and Brand Activation. These critical areas focus on building brands, driving innovative experiences and leveraging media as the brand’s centerpiece for growth. Successful branding relies on innovation and inspiration and as a result connects with consumers to grow long term customer value. We look forward to hearing from those brands that have used their marketing voice to serve customers, communities, and society.

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TVB Webinar: Future of Automotive
2022-03-31 13:00 - 13:45
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presenters:Steve Sturm, Executive Automotive Consultant, TVBJohn Papadopoulos, SVP, Director of Media Strategy, Davis Elen Advertising

This webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market.

Davis Elen is the advertising and media agency for the Toyota Auto Dealers Association of Southern California. It is one of the largest Toyota Tier 2 agencies in the U.S. and will provide viewers an opportunity to interact live with a top auto media agency executive.

Steve Sturm provides Q1 sales results, market dynamics and consumer engagement with auto brands and dealers.Exclusive one-on-one interview with John Papadopoulos.John reviews the 2022 auto marketing and media environment from a Tier 2 perspective. He will help prepare every seller for the fast-changing auto landscape.

OnDemand Webinar

ANA: 2022 Masters of Data and Technology
2022-03-28 08:00 - 2022-03-30 17:00
Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities.

Why settle for a D- or worse when you can get an A+?

At the 2022 ANA Masters of Data and Technology Conference,

You’ll hear first-hand from C-suite marketing and data leaders at top brands who’ve found the key to unlocking the full potential of their data and technology capabilities.You’ll learn how data and technology is transforming companies — large and small — as well as the pain points and missed opportunities they’ve encountered throughout their journey. But that’s not all.You’ll get first-hand accounts from industry experts and leading service providers as they share the hottest trends in data and technology, addressability, data privacy, and measurement, as well as their insights on what’s coming next.

Unlock your personal growth, impact your company’s bottom-line, and stay ahead of this rapidly evolving ecosystem.

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TVNewsCheck: Multimedia Campaigns & Optimizing Spot TV
2022-03-17 13:00 - 14:00
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying to integrate digital and linear planning and buying departments?

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NEXT Women: Mentorship Masterclass
2022-03-16 14:00 - 15:00
The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship.

Lisa and Denise will provide valuable tools and tips for finding a mentor/mentee, building the relationship and giving and getting what you need to be successful. Plus, 100 attendees will receive Lisa’s ebook on mentorship, courtesy of CME!

Session 1: Making Mentoring Matter (15 minutes)What is mentorship and why does it matter? Learn key characteristics of a successful mentorship relationship and why it can add value to your life.

Sessions 2A (Mentors) & 2B (Mentees): Making Mentoring Work for You (25 minutes)Choose which session is the best fit for your goals and dig deeper into the qualities of successful mentors and mentees, how to build trust in the relationship, and how to communicate needs.

Session 3: Bringing It All Together & Q&A (15 minutes)Round out the masterclass with valuable takeaways and live Q&A on starting or enhancing your current mentorship relationships.

Registration is free thanks to the generous support of WideOrbit.

OnDemand VOD available soon

TVB Webinar: 2022 Online Sports Betting Study
2022-03-10 13:00 - 13:45
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits.

What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search selections? How many online sports betting accounts do they have and which were cited most often?How frequently did they bet?Do they watch local news programming on local TV? What about local broadcast websites/apps?

WEBINAR VOD

ANA: 2022 Media
2022-03-02 08:00 - 2022-03-04 16:00
Media is the most significant marketing investment for most companies, but it’s complex and constantly evolving.

The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry’s most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has grown to be one of the industry’s seminal events, breaking the media transparency story in 2015 and bringing together senior advertising leaders to tackle the industry’s latest trends and greatest challenges.

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TVB Webinar: 2022 Hot Sales Categories
2022-02-22 13:00 - 14:00
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture

BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money.

Brian Wexler will walk through the top 12 projected Ad Spend Categories for 2022, taking a deep dive in Financial, Insurance, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.Dave Buonfiglio tackles the top categories on BIA’s list, arming digital sellers with data-driven insights to develop new business in these hot categories.Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch, why he decided to stay on TV, and how these strategic moves led his 68-year-old company to a record year in 2021.

Webinar VOD

TVB Webinar: Purchase Funnel - The Impact of Advertising on Purchase Behavior
2022-02-15 12:00 - 13:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study, fielded by GFK, looked at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process – from awareness to actually making a purchase.

This year we looked at 9 categories: Auto, Banking, Furniture, Legal, Medical-Urgent Care, Medical- Dentist/Eye doctors, QSR, In-Store Retail and Online Retail.Findings on the most influential media platforms are especially valuable for TV sellers.Given the unusual times we have been in for almost two years, we also examined what consumers’ current perspectives are on future purchases. For example, will auto or furniture buyers be purchasing online, or going to showrooms? How are consumers getting their food from restaurants – online or in person? What are they doing more and less of?

Hadassa Gerber presents an overview of the Purchase Funnel Study and its valuable marketing media insights!

Webinar VOD

TVNewsCheck: Boosting Audience On Linear and Digital
2022-02-11 13:00 - 14:00
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences.

Speakers:

Ken Haddad, Digital Special Projects Manager, WDIVJennifer Rigby, News Director, WXIAJoanie Vasiliadis, VP Digital Content, TegnaApryl Pilloli, Head of Product and Innovation, Social News DeskManny Fantis, Senior Director of Digital News and Publishing, Sinclair Broadcast GroupTim Wolff, VP of TV & Digital Publishing Innovation, FuturiMichael Depp, Editor, TVNewsCheck (moderator)

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TVB Webinar: 2022 Media Comparisons Study
2022-02-03 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.

How do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How do the findings differ demographically, ethnically and by product category?

OnDemand Webinar

NEXT Women: Coffee with Ashley Gold
2022-01-28 11:30 - 11:45
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television.

In her current role as EVP and group head of Hearst Television, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales in 2017 after serving as GM of KRON-TV in San Francisco and KOIN-TV in Portland, Oregon.

Ashley and Abby will discuss the importance of mentorship, the future of localism, and advice for women in the industry.

Underwritten by WideOrbit.

Video OnDemand
