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DTSTART;TZID=America/New_York:20240318T080000
DTEND;TZID=America/New_York:20240320T170000
DTSTAMP:20260604T101325
CREATED:20240223T194757Z
LAST-MODIFIED:20240223T194757Z
UID:10000179-1710748800-1710954000@www.tvb.org
SUMMARY:2024 ANA Media Conference
DESCRIPTION:In a world where the media landscape is constantly evolving\, the role of media leaders has never been more critical. Today’s marketers are charged with deploying substantial budgets to reach and engage consumers in an era of seismic shifts in technology\, platforms\, content distribution\, and audience behavior. The 2024 ANA Media Conference\, March 18–20 in Orlando\, Fla.\, is your compass to navigate this\, offering insights\, strategies\, and solutions for key areas\, including CTV\, retail media networks\, measurement\, diverse media investment\, leveraging AI\, navigating cookie deprecation\, attention metrics\, influencer marketing\, and media sustainability. \n\n\n\nThe 2024 ANA Media Conference will help you stay at the forefront of the industry’s most critical media trends and connect you with peers who are shaping the future of media. This conference will cover actionable strategies\, compelling case studies\, cutting-edge insights\, provocative perspectives\, and critical connections to navigate the evolving media landscape and drive performance. Attendees will also enjoy elevated networking events from cocktail receptions and dinners to interactions designed to foster meaningful connections. \n\n\n\nPlus\, don’t miss TVB\, EVP\, Business Development\, Brad Seitter\, speak at the breakfast on Tuesday\, March 19\, 2024 at 7:30am in the Sebastian I Ballroom.
URL:https://www.tvb.org/event/2024-ana-media-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240228T130000
DTEND;TZID=America/New_York:20240228T140000
DTSTAMP:20260604T101325
CREATED:20240207T203339Z
LAST-MODIFIED:20240229T221109Z
UID:10000178-1709125200-1709128800@www.tvb.org
SUMMARY:Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nHow impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study fielded by GfK looks at the influence of 20 media platforms on consumers’ decision-making process.  Findings include: \n\n\n\n\nThe most influential media platforms for TV sellers\n\n\n\nHow TV is faring versus digital options in influencing the consumer decision process\n\n\n\nHow multiple viewings of TV advertising add or detract from its importance and credibility\n\n\n\nShifts for different ages\, incomes and ethnic groups\n\n\n\nConsumers’ current purchase patterns and their perspectives on future purchases\n\n\n\nKey local TV categories: Auto\, Banking\, Furniture\, Legal\, Personal Insurance\, QSR\, and Retail (Online and In-store shoppers)\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240223T110000
DTEND;TZID=America/New_York:20240223T113000
DTSTAMP:20260604T101325
CREATED:20240124T160533Z
LAST-MODIFIED:20240229T221159Z
UID:10000177-1708686000-1708687800@www.tvb.org
SUMMARY:NEXT Women: So\, You Want To Be In Sales Leadership?
DESCRIPTION:Moderator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nSpeakers: \n\n\n\nNicki Harkrider-Probey\, VP & Revenue Officer\, Strategy\, Enablement & Marketing\, TEGNA \n\n\n\nStephanie Slagle\, VP & Chief Innovation Officer\, Graham Media Group \n\n\n\nAre you curious about what it takes to advance to sales leadership roles and what these roles entail? Join moderator Abby Auerbach and guests Nicki Harkrider-Probey and Stephanie Slagle on Friday\, February 23rd to hear about their current jobs and how they got there. Abby and the panel will discuss the skills and strategy necessary for career advancement in sales leadership positions\, as well as the challenges and opportunities for women looking to advance to leadership positions.   \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-in-sales-leadership/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240130T130000
DTEND;TZID=America/New_York:20240130T140000
DTSTAMP:20260604T101325
CREATED:20240110T203511Z
LAST-MODIFIED:20240207T154629Z
UID:10000176-1706619600-1706623200@www.tvb.org
SUMMARY:2024 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nDoes streaming impact linear TV?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/2024-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T130000
DTEND;TZID=America/New_York:20240124T134500
DTSTAMP:20260604T101325
CREATED:20231121T185136Z
LAST-MODIFIED:20240207T154821Z
UID:10000175-1706101200-1706103900@www.tvb.org
SUMMARY:NEXT Women SkillUp: Personal Branding
DESCRIPTION:Speakers: Sooah Kwak\, Gallup-Certified Strengths Coach\,Co-Founder of We Choose Us Coaching\, LLCTerry Nesmith\, ICF Certified Coach\, Co-Founder of We Choose Us Coaching\, LLC \n\n\n\nModerator: Abby Auerbach\, EVP\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nUnderstanding your superpowers and crafting your personal brand will propel your career forward. Own your narrative like never before in this workshop designed to help you identify and communicate your goals and values in a mission statement that will power your career. Join NEXT Women for this new skill building session on personal branding with Terry Nesmith and Sooah Kwak\, co-founders of We Choose Us Coaching\, to discuss the pillars and benefits of personal branding. \n\n\n\nThe session\, moderated by Abby Auerbach\, Executive Director\, NEXT Women\, will include a discussion on the importance of personal branding in your professional life\, use cases\, and workshop activities to help you build your personal statement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-personal-branding/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231212T130000
DTEND;TZID=America/New_York:20231212T134500
DTSTAMP:20260604T101325
CREATED:20231115T201531Z
LAST-MODIFIED:20231212T194853Z
UID:10000174-1702386000-1702388700@www.tvb.org
SUMMARY:2023 American Conversation Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWord of mouth continues to be a critical influencer and form of marketing. This study examines the effects of media on word of mouth marketing\, including the most influential platforms for news of the day and political conversations. \n\n\n\nQuestions addressed: \n\n\n\n\nWhich medium is the strongest conversation driver – broadcast\, cable\, or streaming?\n\n\n\nWhat are people’s attitudes toward news sources for trust\, believability\, and shareability?\n\n\n\nWhat are attitudes among opinion leaders in key categories\, ethnic groups\, and political affiliations?\n\n\n\nAs we head into the 2024 presidential election cycle\, what kinds of political conversations are Americans having\, what issues motivate them\, and do they plan to vote?\n\n\n\n\nTo find the answers to these questions and more\, TVB commissioned Engagement Labs to assess and quantify the role media platforms have in driving Americans’ conversations across demographic groups\, political party affiliations\, ethnicities\, and product categories. \n\n\n\nJoin Hadassa Gerber as she highlights media’s influence on the American conversation. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-american-conversation-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231206T130000
DTEND;TZID=America/New_York:20231206T140000
DTSTAMP:20260604T101325
CREATED:20231108T160306Z
LAST-MODIFIED:20240207T154950Z
UID:10000173-1701867600-1701871200@www.tvb.org
SUMMARY:TVB Webinar: Local TV 2024 – BIA Advertising Forecast & Media Ranker Insights
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory Services \n\n\n\nLooking ahead to 2024\, BIA estimates revenues across all local media in the U.S. will reach $176 billion\, with local OTA television taking $23.3B. While political advertising spend will undoubtedly be the main revenue driver\, other verticals show strong potential for broadcast TV according to BIA’s 2024 advertising forecast and new media ranker. \n\n\n\nDuring the discussion\, BIA will share: \n\n\n\n\nOverall nationwide advertising spending trends for 2024\n\n\n\nLocal television revenue estimates (i.e.\, OTA TV\, digital TV and CTV/OTT)\n\n\n\nTop 3 business verticals (excluding political) for broadcast TV\n\n\n\nMedia rankings\n\n\n\n\nJoin TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local TV\, digital TV and CTV/OTT. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-webinar-local-tv-2024-bia-advertising-forecast-media-ranker-insights/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231115T010000
DTEND;TZID=America/New_York:20231115T134500
DTSTAMP:20260604T101325
CREATED:20231011T143000Z
LAST-MODIFIED:20240207T155114Z
UID:10000171-1700010000-1700055900@www.tvb.org
SUMMARY:NEXT Women SkillUp: Personal Finance
DESCRIPTION:Speakers: Barbara Leclerc\, Co-Chief Investment Officer\, Senior Advisor\, Bridgewater AdvisorsJosefine Teneback Cays\, Partner\, Senior Advisor\, Bridgewater Advisors \n\n\n\nModerator: Abby Auerbach\, EVP\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nJoin NEXT Women for a new skill building session on personal finance literacy. Barbara Leclerc and Josefine Teneback Cays of Bridgewater Advisors\, a NYC-based wealth management firm\, will define and discuss key financial terms and strategies to help you make informed planning decisions. \n\n\n\nThe discussion\, moderated by Abby Auerbach\, Executive Director\, NEXT Women\, will include basic investment strategy\, Roth vs. traditional IRAs\, savings and emergency funds\, using employee benefits\, and much more. Whether you’re new to investing and retirement savings strategies\, or would like to increase your financial literacy\, this session will provide actionable insights. Bring your questions! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-skillup-personal-finance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T130000
DTEND;TZID=America/New_York:20231109T133000
DTSTAMP:20260604T101325
CREATED:20231013T175605Z
LAST-MODIFIED:20231109T220755Z
UID:10000172-1699534800-1699536600@www.tvb.org
SUMMARY:The Power of Over-the-Air TV to Reach Local Consumers
DESCRIPTION:Sponsored by NielsenHosted by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nPresented by: Paul LeFort\, Senior Vice President\, Sales Director\, NielsenMike Weinisch\, Vice President\, Local TV Insights\, Nielsen \n\n\n\nJoin Nielsen’s Paul LeFort\, SVP\, Sales Director and Mike Weinisch\, VP\, Local TV Insights as they share the latest Nielsen insights on local broadcast TV’s exclusive ability to reach the audiences advertisers want. In this webinar\, they will discuss: \n\n\n\n\nThe spending power of OTA audiences\n\n\n\nLocal TV’s exclusive ability to reach OTA audiences\n\n\n\nSpecific retail & consumer insights for OTA audiences\n\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/the-power-of-over-the-air-tv-to-reach-local-consumers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231025T130000
DTEND;TZID=America/New_York:20231025T134500
DTSTAMP:20260604T101325
CREATED:20230928T164115Z
LAST-MODIFIED:20240207T155318Z
UID:10000170-1698238800-1698241500@www.tvb.org
SUMMARY:2023 SVOD Study: The Search for Answers
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nBrand new study! \n\n\n\nIt is no secret that streaming platforms have become a popular way to view content. However\, there are questions about who is watching what services\, whether these services have advertising\, and whether these streaming viewers also view linear TV. \n\n\n\nTVB developed the 2023 SVOD study to better understand this vast world of streaming and how local broadcast TV fits in it. This study helps identify the percentage of streaming viewers who can view advertising and gives us the ability to see the complete advertising viewing pie. This 4\,000-respondent study was implemented by the well-regarded research company GfK.Join Hadassa Gerber to discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-svod-study-the-search-for-answers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230921T103000
DTEND;TZID=America/New_York:20230921T163000
DTSTAMP:20260604T101325
CREATED:20230712T154839Z
LAST-MODIFIED:20240208T191526Z
UID:10000167-1695292200-1695313800@www.tvb.org
SUMMARY:TVB Virtual Forward Sales Conference
DESCRIPTION:Save the date for the 2023 TVB Virtual Forward Sales Conference. It will contain live and pre-recorded content designed for AEs and sales managers. Program schedule and registration to come.  \n\n\n\n\nVisit website
URL:https://www.tvb.org/event/tvb-virtual-forward-sales-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230816T130000
DTEND;TZID=America/New_York:20230816T140000
DTSTAMP:20260604T101325
CREATED:20230725T151132Z
LAST-MODIFIED:20240208T191620Z
UID:10000168-1692190800-1692194400@www.tvb.org
SUMMARY:Home Improvement and Real Estate Purchase Funnel
DESCRIPTION:Home Improvement: 1p-1:30p (ET)Real Estate: 1:30p-2p (ET) \n\n\n\nPresented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith the growth of competitive media platforms\, how impactful is TV on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study\, fielded by GfK\, examines the influence of 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\nThis study focuses on two categories\, Home Improvement and Real Estate. We will provide you information to help bolster Home Improvement spending\, which continues to perform well for local broadcast TV. \n\n\n\nBut what about a category like Real Estate that is NOT one of spot TV’s bigger spending categories- are there opportunities there? What can be learned from the study to advocate for local television? \n\n\n\nDon’t miss this key research data on consumer purchasing to help you improve and expand sales across these categories. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/home-improvement-and-real-estate-purchase-funnel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230628T130000
DTEND;TZID=America/New_York:20230628T140000
DTSTAMP:20260604T101325
CREATED:20230530T183322Z
LAST-MODIFIED:20240208T191708Z
UID:10000164-1687957200-1687960800@www.tvb.org
SUMMARY:BIA 2023 U.S. Local Ad Forecast Adjustment
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Nicole Ovadia\, Vice President of Forecasting & Analysis\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nWith the first half of the year well underway\, BIA is publishing a forecast adjustment to account for the economic impacts shaping the local advertising industry. To provide you with firsthand insights\, TVB is hosting an exclusive interview with BIA’s key executives. Topics include: \n\n\n\n\nU.S. Ad Forecast: Adjusted overall estimate for 2023 and new predictions for local TV spending including OTA\, digital and CTV.\n\n\n\nEconomic Factors: Inflation\, interest rates\, jobs\, consumer sentiment and supply chains.\n\n\n\nVertical Expectations: Ad spend for the Auto\, Retail\, Restaurants and Financial categories.\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/bia-2023-u-s-local-ad-forecast-adjustment-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230621T130000
DTEND;TZID=America/New_York:20230621T134500
DTSTAMP:20260604T101325
CREATED:20230530T182533Z
LAST-MODIFIED:20240208T190845Z
UID:10000163-1687352400-1687355100@www.tvb.org
SUMMARY:NEXT Women: So\, You Want to be a Media Director?
DESCRIPTION:Moderator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nSpeakers:Leslie Diard\, Director\, Communications Planning\, Duncan ChannonMary Hoover\, VP/Local Investment Director\, RPA \n\n\n\nAre you curious about what it takes to advance to agency leadership roles and what these roles entail? In this webinar session hear from women directors about their current jobs and how they got there. \n\n\n\nAbby and the panel will discuss the skills and strategy necessary for career advancement\, and challenges and opportunities for women looking to advance to leadership positions\, especially at agencies. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-a-media-director/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230525T130000
DTEND;TZID=America/New_York:20230525T134500
DTSTAMP:20260604T101325
CREATED:20230425T180920Z
LAST-MODIFIED:20240208T191802Z
UID:10000161-1685019600-1685022300@www.tvb.org
SUMMARY:Marketing that Works: Strategies from an AE Turned Business Owner
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVBPresenters:Kirt Brown\, Owner\, Ignite Grills & MoreMike Scott\, Senior Account Executive\, KYTV/Gray\, Springfield\, MOKirt Brown\, a former award winning AE in the Midwest\, is now a business owner applying the same marketing tactics he used with clients to grow his own business.In just over a year of starting Ignite Grills & More from scratch in Branson West\, MO\, his business has experienced double digit growth and is expanding to a second location. During the webinar\, Kirt will share his personal journey from being a successful AE to opening his own BBQ store. Attendees will learn the following: \n\n\n\n\nHow Kirt’s 30+ year broadcast-focused marketing approach has put his company on the fast track\n\n\n\nScheduling tips to give businesses the competitive edge to win market share\n\n\n\nCreative that works for broadcast TV and social media\n\n\n\nProspecting tips that will help you get in the door at companies you’re calling on\n\n\n\nHow to build successful partnerships with business owners\n\n\n\nYour questions!\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/marketing-that-works-strategies-from-an-ae-turned-business-owner/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230523T130000
DTEND;TZID=America/New_York:20230523T134500
DTSTAMP:20260604T101325
CREATED:20230503T153155Z
LAST-MODIFIED:20240208T191947Z
UID:10000162-1684846800-1684849500@www.tvb.org
SUMMARY:NEXT Women: Strategies for Work/Life Balance
DESCRIPTION:Moderator: Sarah Syversen\, LCPC\, Career Counselor and Assistant Professor of Instruction \n\n\n\nSpeakers: Melissa Sheehan\, Chief Revenue Officer\, AdCellerantMichelle Woods\, Director of Sales\, KIRO-TV\, Cox Media Group \n\n\n\nJoin NEXT Women for a new skill building session focused on managing work/life balance. Sarah Syversen\, licensed career counselor and professor\, leads a discussion with two women executives at different life stages about building their careers while simultaneously managing responsibilities at home for family\, friends\, personal interests and more. \n\n\n\nWhether you’re new in your career or in a leadership position\, this session will address the various life roles and responsibilities that can invigorate but also lead to burnout. Sarah will provide strategies for evaluating and addressing your priorities to help you optimize your time. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-strategies-for-work-life-balance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230503T130000
DTEND;TZID=America/New_York:20230503T140000
DTSTAMP:20260604T101325
CREATED:20230331T172325Z
LAST-MODIFIED:20240208T192127Z
UID:10000100-1683118800-1683122400@www.tvb.org
SUMMARY:2023 Retirement Communities Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs younger Boomers and Generation X near retirement age\, the importance of retirement communities is growing. The first-ever Retirement Communities Purchase Funnel study\, fielded by GFK\, takes a close look at consumers who have already purchased a home in a retirement community and those who plan to. Some highlights include: \n\n\n\n\nHow important are advertising exposures for influencing retirement community owners/prospects in their purchase decision process?\n\n\n\nHow does this match up with actual advertising spending in this category?\n\n\n\nAre there key differences among segments in this market that are important for advertisers to know about?\n\n\n\nWho helps these consumers with their decisions\, what are the most popular states and what are the criteria for selecting a retirement home?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-retirement-communities-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230412T130000
DTEND;TZID=America/New_York:20230412T133000
DTSTAMP:20260604T101325
CREATED:20230320T154907Z
LAST-MODIFIED:20240208T192156Z
UID:10000098-1681304400-1681306200@www.tvb.org
SUMMARY:Auto Market – Spring Forward in 2023
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenter: Steve Sturm\, Executive Automotive Advisor\, TVB \n\n\n\nSteve Sturm will provide a comprehensive overview of the first quarter of the 2023 auto market.  \n\n\n\nKey topics include: \n\n\n\n\nSales recovery of the auto market\n\n\n\nImproving inventory conditions for dealers\n\n\n\nCompetition between auto brands and their dealerships\n\n\n\nMarketing and media opportunities for the spring selling season\n\n\n\nAuto brands to focus on\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/auto-market-spring-forward-in-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230329T130000
DTEND;TZID=America/New_York:20230329T134500
DTSTAMP:20260604T101325
CREATED:20230228T193804Z
LAST-MODIFIED:20240208T192257Z
UID:10000097-1680094800-1680097500@www.tvb.org
SUMMARY:NEXT Women Webinar: So\, You Want to Be a GM?
DESCRIPTION:Speakers:Marilu Galvez\, President and General Manager\, WABC-TV (ABC)Teddie Gibbon\, Vice President and General Manager\, KXLY Television/Phase 3 Digital (Morgan Murphy Media) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there. \n\n\n\nAbby and the panel discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership positions\, especially general managers. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-webinar-so-you-want-to-be-a-gm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230308T130000
DTEND;TZID=America/New_York:20230308T140000
DTSTAMP:20260604T101325
CREATED:20230214T204912Z
LAST-MODIFIED:20240208T192346Z
UID:10000096-1678280400-1678284000@www.tvb.org
SUMMARY:TVB Webinar: Sports Betting
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis webinar will focus on online sports betting\, a hot category for local TV stations. We will share findings from two recent studies\, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness\, consideration and bet placing\, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study\, which looks at traditional and digital media usage. \n\n\n\nHighlights include: \n\n\n\n\nWhat advertising media were important in creating awareness of sports betting options? \n\n\n\nHow did TV influence bettors’ search selections? \n\n\n\nHow many online sports betting accounts did respondents have and which were cited most often?\n\n\n\nDo bettors watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\nWhat platform has the highest reach of bettors? Time spent?\n\n\n\nCan broadcast programming reach ad-free sports bettor streamers?\n\n\n\n\nJoin us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/sports-betting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T130000
DTEND;TZID=America/New_York:20230228T140000
DTSTAMP:20260604T101325
CREATED:20230202T222311Z
LAST-MODIFIED:20240208T192731Z
UID:10000095-1677589200-1677592800@www.tvb.org
SUMMARY:TVB Webinar: Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith the growth of competitive media platforms\, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study\, fielded by GfK\, looks at the influence of 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\n\nKey local TV categories include: Auto\, Banking\, Furniture\, Legal\, two Medical categories (Hospital/Urgent Care and Dentist/Orthodontist/Eye Doctors)\, and Retail (Online and In-store shoppers).\n\n\n\nFindings on the most influential media platforms are especially valuable for TV sellers.\n\n\n\nDo multiple viewings of TV advertising add or detract from its importance\, credibility and preference?\n\n\n\nWhat are consumers’ current purchase patterns and their perspectives on future purchases? For example\, how did they shop this past holiday season\, online or in store? Will auto or furniture buyers purchase online or go to showrooms?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnelthe-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230223T130000
DTEND;TZID=America/New_York:20230223T133000
DTSTAMP:20260604T101325
CREATED:20230126T175951Z
LAST-MODIFIED:20230222T203722Z
UID:10000094-1677157200-1677159000@www.tvb.org
SUMMARY:TVB Webinar: Auto Market Charging Forward in 2023
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresenters:Steve Sturm\, Executive Automotive Consultant\, TVBTrisha Ripperger\, Chief Marketing Officer\, Tom Wood Group (Indianapolis) \n\n\n\nSteve Sturm will provide a comprehensive overview of the 2023 auto market\, including recovery of new vehicle sales\, return of dealer inventory\, increasing vehicle incentives and leasing. \n\n\n\nTrisha Ripperger\, a successful Chief Marketing Officer with a large Midwest dealer group\, shares her perspective on local broadcast TV\, 2023 auto marketing and the current media landscape. This will be beneficial for every seller in the recharged auto market for reengaging auto dealers with optimal marketing opportunities. \n\n\n\nDon’t miss: \n\n\n\n\nA review of January sales results\, the current market and brand dynamics and dealer attitudes.\n\n\n\nMedia opportunities to pursue with auto brands\, regional auto ad associations\, and your local dealers.\n\n\n\nExclusive one-on-one interview with Trisha Ripperger\, Chief Marketing Officer\, Tom Wood Group.\n\n\n\nOpen Q&A. This is a great opportunity for you to interact with a successful dealer marketer overseeing spend for 15 rooftops.\n\n\n\n\n\nRegister
URL:https://www.tvb.org/event/auto-market-charging-forward-in-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230202T130000
DTEND;TZID=America/New_York:20230202T140000
DTSTAMP:20260604T101325
CREATED:20230111T205208Z
LAST-MODIFIED:20240208T192632Z
UID:10000093-1675342800-1675346400@www.tvb.org
SUMMARY:2023 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nDoes streaming impact linear TV?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\nJoin us on February 2 at 1pm for the answers! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230120T130000
DTEND;TZID=America/New_York:20230120T133000
DTSTAMP:20260604T101325
CREATED:20221214T155615Z
LAST-MODIFIED:20240208T192533Z
UID:10000091-1674219600-1674221400@www.tvb.org
SUMMARY:NEXT Women: So\, You Want to Be an LSM\, DSM or NSM?
DESCRIPTION:Speakers:Nikki Decker\, Local Sales Manager\, WDAF (Nexstar)Tara Schessler\, Digital & Local Sales Manager\, WAOW (Allen Media)Laura Hargis\, National Sales Manager\, KXXV\, KRHD\, KZTV\, KAJA (Scripps) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership sales roles and what these roles entail? In this webinar session hear from women sales managers about their current jobs and how they got there. \n\n\n\nAbby and the panel will discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership sales positions. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-an-lsm-nsm-or-gsm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230118T130000
DTEND;TZID=America/New_York:20230118T140000
DTSTAMP:20260604T101325
CREATED:20221221T161454Z
LAST-MODIFIED:20240208T192435Z
UID:10000092-1674046800-1674050400@www.tvb.org
SUMMARY:The Automated Local TV Marketplace: What’s new for buyers and sellers
DESCRIPTION:Sponsored by WideOrbitHost: Abby Auerbach\, EVP\, Chief Communications Officer\, TVBModerator: Fred Lee\, VP of Sales\, Marketplaces\, WideOrbitBroadcast Guest: Garrett Pope\, VP\, Traffic and Sales Systems\, Gray TelevisionWideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that: \n\n\n\n\nProvide brands and agencies with simplified access to local broadcast TV inventory\n\n\n\nFacilitate performance-based buying across platforms\n\n\n\nMake it easy to broaden audience reach for increased brand awareness\n\n\n\n\nMarketplace benefits for broadcasters include: \n\n\n\n\nAccess new demand from buyers who don’t typically buy TV via traditional sales processes\n\n\n\nFull visibility into offers\, including client and rate\n\n\n\nFull control to accept/reject offers based on their own criteria\n\n\n\n\nIn this webinar\, WideOrbit will discuss the benefits of automating the buying and selling process for local broadcast TV advertising\, including technical capabilities that eliminate inefficient\, manual steps from the process\, resulting in an end-to-end direct connection between buyers and sellers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/the-automated-local-tv-marketplace-whats-new-for-buyers-and-sellers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T130000
DTEND;TZID=America/New_York:20221213T140000
DTSTAMP:20260604T101325
CREATED:20221123T171956Z
LAST-MODIFIED:20221128T201302Z
UID:10000160-1670936400-1670940000@www.tvb.org
SUMMARY:Voter Funnel: The Importance of Media When Winning Is Everything
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe 2022 midterm elections were a battle for control of the Senate\, House and significant ballot issues. In this high-stakes environment\, how important are media platforms for influencing the voter decision process? TVB went into 10 competitive political states right after the elections to find answers to this and other questions\, including voters’ level of trust in media platforms and which media platforms were most critical for getting out the vote. \n\n\n\nPrevious Voter Funnel studies have strongly resonated with political constituencies and were a great advocacy tool for local TV. This study is not just for those interested in politics; it provides ammunition for why television is a must for any marketer that wants to win. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/voter-funnel-the-importance-of-media-when-winning-is-everything/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T130000
DTEND;TZID=America/New_York:20221206T140000
DTSTAMP:20260604T101325
CREATED:20221104T144401Z
LAST-MODIFIED:20221206T191459Z
UID:10000157-1670331600-1670335200@www.tvb.org
SUMMARY:TVB Webinar: 2023 U.S. Local TV Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresented by:Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong\, yet auto didn’t recover to expected levels.Looking to 2023\, top issues are the economy\, lagging supply chains\, and the war in Ukraine. Yet opportunities exist for broadcast TV\, especially around digital and with OTT.Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television.BIA has a new 2023 ad revenue forecast that estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges\, by key media. Pulling from this forecast\, BIA will share: \n\n\n\nOverall nationwide advertising spending trends for 2023Top 3 spending and growth verticals for broadcast TVOpportunities for OTT and TV’s digital assets\n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/2023-u-s-local-tv-advertising-forecast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221202T113000
DTEND;TZID=America/New_York:20221202T115000
DTSTAMP:20260604T101325
CREATED:20221109T185518Z
LAST-MODIFIED:20221109T185754Z
UID:10000159-1669980600-1669981800@www.tvb.org
SUMMARY:NEXT Women: SkillUp Career Planning for 2023
DESCRIPTION:Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, joins Winnie da Silva\, Leadership Strategist & Executive Coach\, for a 20 minute conversation about career planning. \n\n\n\nWhether you’re looking to advance to the next level in your current role or considering a new position\, reviewing the past year and strategically planning for 2023 are crucial first steps. Winnie da Silva\, a sought-after executive and leadership coach with over 20 years of experience\, will share insights\, tools and guidance for planning and executing career next steps in 2023. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-skillup-career-planning-for-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221115T140000
DTEND;TZID=America/New_York:20221115T150000
DTSTAMP:20260604T101325
CREATED:20221104T173643Z
LAST-MODIFIED:20221104T173731Z
UID:10000158-1668520800-1668524400@www.tvb.org
SUMMARY:The Power of OTT Streaming and Resurgence of Local Marketing
DESCRIPTION:The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut\, the leader in local OTT media\, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising\, allowing marketers to reach local audiences at scale with an optimal user experience of engaging and personalized ads. Speakers:  \n\n\n\nShalyn O’Malley\, VP of Marketing at Gamut Anthony Greene\, VP of Programming Partnerships at Gamut\n\n\n\n\nRegister
URL:https://www.tvb.org/event/the-power-of-ott-streaming-and-resurgence-of-local-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221025T080000
DTEND;TZID=America/New_York:20221028T170000
DTSTAMP:20260604T101325
CREATED:20211027T172452Z
LAST-MODIFIED:20211027T172453Z
UID:10000130-1666684800-1666976400@www.tvb.org
SUMMARY:ANA: 2022 Masters of Marketing
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-masters-of-marketing/
END:VEVENT
END:VCALENDAR