Video Media Devices and Usage Study 2024:The Search for Answers
2024-10-15 13:00 - 14:00 (America/New_York)
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

The way people use media devices has evolved over time, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage, with the hope that its findings, while interesting, will also help inform and improve the measurement of TV audiences.

The last time we did this study it highlighted the propensity of people viewing TV with the sound off but listening to it through headphones/earbuds or using closed captioning. Nielsen meters, especially PPM, rely heavily on audio signals to determine program viewing which can result in underestimating an audience that views with the speaker sound off. Though not resolved, it is under serious study by Nielsen and the Media Rating Council.

A few examples of what the current study explores:

On average, how many TV sets are in a home? How does that number impact over-the-air, BBO and Virtual MVPD penetration?

What devices do households use to connect to programming? Is there more than one way of connecting per household?

What is the broadband-only market penetration by different groups? Of Virtual MVPDs? How does this compare to Nielsen estimates?

How much of linear TV programming is also available to respondents on mobile devices?

Join Hadassa Gerber as we discuss the findings of the study and implications for measurement.

VOD

2024 ANA Masters of Marketing Conference
2024-10-22 13:00 - 2024-10-25 12:00
The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Attendees took part in unmatched networking, entertainment, and special events, and heard inspiring stories of growth, reinvention, and success from C-suite leaders across the industry.

2024 will be full of more engaging content.

TVB NEXT Women SkillUp: Building a Well-Rounded Team
2024-10-30 13:00 - 13:30
Moderator:Abby Auerbach, CCO, TVB and Executive Director, NEXT Women

Speakers:Caroline Chambers, Senior Director, Diversity, Equity & Inclusion, Graham Media GroupAshley Greer, Senior Recruiter, Cox Media Group

Do you want to learn how to build, and be a part of, a high-performing, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team performance, effective strategies for identifying gaps in your team, and how recruiters and interviewees can improve the hiring process. Whether you’re a hiring manager looking to expand your network or an interviewee eager to stand out, you won’t want to miss this session packed with valuable advice for both sides of the table!

VOD

2024 ANA Multicultural Marketing & Diversity Conference
2024-11-18 13:00 - 2024-11-20 12:00
The ANA Multicultural Marketing & Diversity Conference, now in its 24th year, features presentations from the industry’s most prominent thought leaders and client-side multicultural marketing professionals. These experts tackle today’s industry issues, share their successful strategies, and provide some best practices.

TVB Live Forward Executive Summit 2024
2024-11-21 09:00 - 14:00
The Live Forward Executive Summit brings 150 broadcast, agency, and advertising senior executives together to address key industry issues, including: measurement, ad categories, media tech and consumer trends.

This event is open to executive leadership by invitation only.

BIA 2025: A Year of Transformation and Opportunity for Local Broadcast TV
2024-12-03 13:00 - 14:00
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by: Rick Ducey, Managing Director, BIA Advisory ServicesNicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services

As we look ahead to 2025, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective, they’ll discuss how the industry can leverage existing strengths while creating new value propositions, navigate transformational shifts, and manage the impact of industry changes on ad revenue.

BIA will share their expert insights on the following:

Nationwide Advertising Trends: What to expect in overall advertising spending in 2025

Local TV Revenue Projections: Estimates for OTA TV, digital TV, and CTV/OTT revenue

Top Performing Business Verticals: The top 3 industries for local broadcast TV

Competitive Landscape:Local TV rankings against other media

VOD

2024 SVOD Study: The Search for Answers
2024-12-10 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

Comparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content.

How many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on their subscriber base? There are still questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV.

The 2024 SVOD Study’s purpose is to clarify these issues and then assess how linear television fits into the ad-supported video world. It will, we believe, give a more accurate picture of linear TV’s share of the advertising only pie, than the current version for example of Nielsen’s Gauge.

Watch Hadassa Gerber discuss the findings of the study and implications for measurement.

VOD

Coffee with Abby Auerbach and Missy Evenson: Career Reflections and New Horizons
2024-12-19 13:00 - 13:30
Grab a cup of coffee and join Abby Auerbach, EVP, CCO, TVB & Executive Director, NEXT Women, for a conversation with Missy Evenson, VP of Sales, Local Media, Scripps and outgoing Board Chair at TVB.

With Abby retiring at the end of 2024 and Missy leaving her position at Scripps and ending her tenure as Board Chair, they discuss career transitions, and evolving roles of women in leadership, delving into strategies for navigating shifts within organizations, from managing smooth team transitions to embracing new opportunities and ensuring success for incoming leaders.

Watch this lively conversation packed with advice for those in all phases of their careers.

VOD

2025 Media Comparisons Study
2025-01-29 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

Join us for an exclusive webinar exploring the insights from the Media Comparisons Study, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media, including streaming, and takes the pulse of Americans’ media habits.

Discover answers to key questions:

How do Americans use TV and other media platforms?

What is the reach of media platforms and how much time do people spend with them?

What are the opportunities for broadcast TV in a streaming world?

For the first time, we measured the viewing of linear broadcast programs on digital devices—did the results show any noteworthy engagement?

How do the findings differ demographically, ethnically and by product category?

VOD

TVB NEXT Women: So, You Want to Be a GM?
2025-02-28 11:00 - 11:30
Moderator:Trisha Ripperger, SVP, Strategic Communications & Category Development, TVB & Executive Director, NEXT WomenSpeakers:

Kristie Gonzales, President and GM, WXIA/WATL & VP, Media Operations, TEGNA

Angie Salas, VP and GM, WCIA 3

Are you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there.

Trisha and the panel will discuss the skills and strategy necessary for career advancement, as well as challenges and opportunities for women looking to advance to leadership positions, especially general managers. View this NEXT Women session to learn directly from leading women in our industry.

VOD

Purchase Funnel – The Impact of Advertising on Purchase Behavior
2025-03-06 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

How impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer?

Join us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK, which examines the influence of 20 media platforms on the consumer decision-making process.

Findings Include:

The most influential media platforms for TV sellers

How TV compares to streaming and digital options in influencing the consumer decision process

The impact of multiple TV ad exposures on credibility and importance

How the findings differ demographically, ethnically, and by income/net worth

Consumers’ current purchase patterns and their perspectives on future purchases

Key insights for major local TV categories: Auto, Banking, Furniture, Legal, QSR, and Retail (Online and In-store)

Don’t miss this opportunity to uncover the latest data on TV’s role in shaping consumer behavior!

VOD

2025 ANA Media Conference
2025-03-31 11:00 - 2025-04-02 12:00
The 2025 ANA Media Conference, March 31-April 2 in Orlando, Fla., will be your beacon in this dynamic environment, providing insights, strategies, and solutions for key areas such as programmatic, retail media, CTV, measurement, diverse media investment, attention metrics, influencer marketing, social media, and the power of creators.

Learn More and Register

NAB Show
2025-04-05 00:00 - 2025-04-09 23:59
NAB Show is the premier destination for leaders in the media and entertainment industries. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale. Nowhere else will you experience emerging trends across artificial intelligence, the creator economy, sports, streaming/OTT and cloud virtualization all in one place.

Learn More and Register

Programming Everywhere: Building A Sports Business Back On Local Broadcast
2025-04-06 08:00 - 17:00
Leaders from Gray Media, E.W. Scripps and Sinclair will dive into sports’ resurgence on local TV and the rights issues, production requirements and multiplatform complexities involved during a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show.

Register

Spring Automotive Insights 2025: Live Discussion with Erin Keating of Cox Automotive
2025-04-23 13:00 - 13:30
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Erin Keating, Executive Analyst, Sr. Dir., Economics and Industry Insights at Cox Automotive for this dynamic conversation filled with automotive insights targeted to buyers and sellers.

Don’t miss this opportunity to ask your questions and gain key automotive industry knowledge you can use today!

Register

TVB NEXT Women: Coffee with Angela Betasso
2025-04-30 13:00 - 13:30
Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Angela Betasso, president at JDA.media.

Angela has extensive experience in the local broadcast TV industry, ranging from senior roles on the rep side to station side, executive roles at corporate and now the President/CEO at JDA.media. Prior to JDA.media she was the CRO at Tribune Broadcasting, VP/Sales at Gannett/Belo (now TEGNA), and served on our TVB Executive Board.

In this virtual event, Trisha and Angela will discuss career paths, the future of the industry, and how to grow and thrive in a career in local broadcast sales!

Register

2025 Media and Conversations Study | Live Discussion with Hadassa Gerber
2025-05-13 13:00 - 14:00
Word of mouth is a critical influencer and form of marketing. The 2025 Media & Conversations Study assesses and quantifies the role of media in influencing conversations across demographic groups, political party affiliations, ethnicities as well as key product categories.

Questions addressed:

Which medium is the strongest conversation driver – broadcast, cable or streaming?

What are people’s attitudes toward news sources in regard to trust, believability and shareability?

How do media platforms influence political word of mouth? What about word of mouth among those who are in the market for products and services like auto, healthcare, home improvement, legal services, physical fitness, restaurants, retail and travel?

On what platform(s) do people prefer to view their sports – linear or streaming?

To find the answers to these questions and more, TVB commissioned GfK/NIQ to conduct a national study of 4,000 respondents.

Join Hadassa Gerber as she highlights media’s influence on our conversations.

Register

AAPC Pollies 2025
2025-05-19 08:00 - 2025-05-21 22:00
Pollies 25 is not just an event—it’s a three-day, immersive experience like no other. It’s the venue to establish meaningful relationships with the brightest minds shaping the future of political consulting and to learn from industry leaders navigating today’s complex political landscape.

You’ll gain actionable strategies and tangible takeaways to help you master modern voter engagement techniques, streamline your operations and stay at the forefront of industry trends and regulations that impact your business.

Learn More and Register

TVB NEXT Women: So, You Want a Career in Media Data and Tech?
2025-05-30 11:00 - 11:30
Join Moderator Angela Rodriguez (Comscore) and panelists Gretchen Dible (KTLA), Michelle Gelman (Nielsen) and Aubriana Lopez (Agnitio.ai) for a special virtual panel discussion, “So, You Want a Career in Media Data & Tech?”

You won’t want to miss this lively and engaging discussion about working on the research side of broadcast, the future of data measurement and technology, and the benefits of a career in these emerging and thriving industries.

Moderator:

Angela Rodriguez, Global Commercial Lead, Proximic by Comscore

Featuring:

Gretchen Dible, Research Director at KTLA

Michelle Gelman, Global Head of Product at Nielsen

Aubriana Lopez, Co-Founder and COO at Agnitio.ai

Register

TVB Sponsored Content, Futuri: AI’s Role in Relevance, Revenue, and Retention
2025-06-04 13:00 - 13:30
TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection.

Join Erin Callaghan, President of Enterprise Partnerships at Futuri as she discusses:

Retention: AI technology’s role in retaining viewers, advertisers and talent in a fast-changing environment.

Relevance: Protecting and growing local TV’s value amid evolving audience expectations.

Revenue: Maximizing ad sales opportunities and demonstrating value against competing digital platforms and perceptions of TV advertising

Register

TVN Webinar: The Quest To Streamline Local TV Advertising Buying & Selling
2025-06-05 13:00 - 14:00
Advertising leaders from Dentsu, IPG Mediabrands, Sinclair, Hearst, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for an overcomplicated transaction process in a TVNewsCheck Working Lunch Webinar on June 5.

Speakers:

Paige Albiniak, a TVNewsCheck contributing editor, will moderate.

Joe Cerone, EVP, Local Investment, IPG Mediabrands

Heather Gundry, EVP, Head of Local Audio and Video Investment, Dentsu

Ann Hailer, President of Broadcast, Locality

Sean Harrington, Senior Solutions Consultant, WideOrbit

JW Linkenauger, VP, Advanced Advertising Operations Support, Sinclair Broadcast Group

Christopher Martinez, OTT Director of Sales, Hearst Television

Register

TVB NEXT Women SkillUp: Work-Life Balance with Ashley Lepczyk
2025-06-27 11:00 - 11:30
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation Data and co-founder of Mama in the Making.

After 12 years at Google, Ashley now leads Foundation Data, a startup helping auto dealers, marketers and vendors transform their data to uncover actionable insights and power AI applications. As a mom of three, she also co-founded Mama in the Making, an online, self-paced Motherhood Prep Program equipping expectant mothers to struggle less and enjoy more while navigating new motherhood as a working woman.

In this SkillUp virtual event, Trisha and Ashley will share candid strategies for advancing your career and maintaining work-life balance—everything from setting boundaries and leveraging data-driven decision-making to simple routines that power sustainable success.

Summer Automotive Insights 2025
2025-07-30 13:00 - 14:00
Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB and Brad Seitter, EVP, Local & National Business Development at TVB for this dynamic conversation filled with automotive insights targeted to buyers and sellers.

They’ll discuss topics including:

Capturing the 2025 Auto Customer

The State of the Automotive Industry

Auto Category Tips for Buyers and Sellers

Don’t miss this opportunity to ask your questions and gain key automotive industry knowledge!

NEXT Women: Coffee with Laura Heape
2025-07-31 13:00 - 13:30
Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Laura Heape, Associate Media Director, Echo Point Media.

In this virtual event, Trisha and Laura will dive into the business of media buying and selling, discussing industry trends, the importance of local broadcast in a media mix, and how to break through to the younger generation of buyers.

Futuri | Content Intelligence & Relevance: Winning in a Click-Driven World
2025-08-27 13:00 - 14:00
Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise, moving beyond broad demographics to behavior-driven content.

AI tools help stations create timely, relevant content and optimize messaging across channels to keep audiences engaged with real-time, data-driven insights.

Join Jay O’Connor, EVP Strategic Initiatives, Futuri and Brynne Deppas, Director of Partner Success, Futuri for an engaging conversation.

CIMM x TVB Local Innovation Showcase
2025-09-09 14:00 - 16:00
TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic, fast-changing, innovative marketplace. We’ll be discussing innovations in cross-platform measurement and performance, addressable and multi-platform advertising, advanced audiences in local, political advertising and much, much more.

We encourage you to attend, and feel free to invite your contacts at agencies and advertisers.The virtual showcase follows on from our Local Innovation Showcase paper, published earlier this year – thanks to Patti Cohen for leading the charge!You’ll hear from an incredible line-up of senior executives, including: Frank Friedman, Chief Data & Analytics Officer, Comscore, Inc.Jen Soch, Exec. Director, Channel Solutions, WPP MediaJennifer Hungerbuhler, EVP, Head of Publisher Direct, dentsuJessica Hogue, Chief Data Officer for Consumer Media, HearstJohn Link, SVP of Data, AdimpactLaura Brandano-Lauta, VP, Market Retail, Large Agency & Inside Sales, Comcast AdvertisingMark Monarres, VP, Data Solutions, NexstarMica Hansen, EVP Director of Political Sales, LocalitySandy Padula, VP, Head of Research & Consumer Insight, The E.W. Scripps CompanyScott Russell, VP, Broadcast Research, NexstarSunaina Sen, Sr. Manager, Ad Sales Research and Measurement Solutions, NexstarTracy Chavez, EVP, Managing Director, Investment, Publicis MediaAnd partners, Hadassa Gerber, Chief Research Officer at the TVB and Jon Watts Managing Director CIMM.

It’s going to be an unmissable deep dive into some truly innovative breakthroughs in a fast-changing market.Come join the conversation!

BIA | 2025 Local Video: BIA’s Updated Revenue Expectations and Analysis
2025-09-10 13:00 - 14:00
Moderated by | Brad Seitter, EVP, Business Development, TVBPresented by |Senan Mele, Vice President of Forecasting & Data Analysis, BIA Advisory Services and Rick Ducey, Managing Director, BIA Advisory Services

Join TVB and BIA to explore the current landscape of local video and the trends that are shaping its future.

BIA will present updated revenue projections for video platforms, including local television, to offer analysis useful for strategy development and planning. Their estimates are based on their annual broadcast media survey and data partnerships, and consider factors like tariffs, rising interest rates, and changing consumer trends.

The agenda will include:

An overview of BIA’s local video forecast that covers local TV, cable, out-of-home advertising, PCs/laptops, mobile devices, and Connected TV (CTV) / Over-the-Top (OTT) services.

An examination of the latest trends in consumer behavior and their impact on television advertising strategies for the coming years.

A discussion of expectations for local television for the remainder of this year and into next year.

An analysis of key local television verticals, including healthcare, automotive, retail, and restaurants.

Secure your spot now for this exclusive analysis!

Local Broadcast TV News Study Webinar
2025-09-18 13:30 - 14:45 | TVB Virtual (Online)
Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets, including:

How They Get Their Local TV News Content: The percentage of viewers accessing local news content live on their TV set, dedicated local TV station streaming news channels, local TV websites, as well as streaming services such as Roku.

How They Value Their News: If their provider stopped carrying their local news station, would any of them look for another provider?

The Influence On Consumer Purchase Decisions: Does it support or contradict the myth that local news should be avoided due to its potential negative impact on consumer purchasing?

For the answers to these questions and more, join Hadassa Gerber, Chief Research Officer at TVB, on Thursday, September 18 at 1:30p ET.

The presentation will be approximately 30 minutes, with remaining time for questions.

Members, log in to register below! Click here to login.Request Login: Create a TVB member account | Request forgotten password

2025 Forward: Virtual Sales Conference
2025-09-30 12:00 - 17:00 | TVB Virtual (Online)
We are delighted to announce that TVB’s 2025 Forward: Virtual Sales Conference will take place on Tuesday, September 30.

Please alert your teams and add the invite to your calendar, registration will open soon.

Stay tuned for information regarding registration and program content. We look forward to sharing Forward 2025 with you!

TVB Executive Summit 2025
2025-10-09 08:00 - 14:30 | TVB Virtual (Online)
We are delighted to announce that TVB’s 2025 Executive Summit will take place on Thursday, October 9 at Hearst Tower in NYC.Stay tuned for information regarding registration and program content. Please note this is an invite-only event. We look forward to seeing you at the 2025 Executive Summit!
