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DTSTART;TZID=America/New_York:20230523T130000
DTEND;TZID=America/New_York:20230523T134500
DTSTAMP:20260604T062550
CREATED:20230503T153155Z
LAST-MODIFIED:20240208T191947Z
UID:10000162-1684846800-1684849500@www.tvb.org
SUMMARY:NEXT Women: Strategies for Work/Life Balance
DESCRIPTION:Moderator: Sarah Syversen\, LCPC\, Career Counselor and Assistant Professor of Instruction \n\n\n\nSpeakers: Melissa Sheehan\, Chief Revenue Officer\, AdCellerantMichelle Woods\, Director of Sales\, KIRO-TV\, Cox Media Group \n\n\n\nJoin NEXT Women for a new skill building session focused on managing work/life balance. Sarah Syversen\, licensed career counselor and professor\, leads a discussion with two women executives at different life stages about building their careers while simultaneously managing responsibilities at home for family\, friends\, personal interests and more. \n\n\n\nWhether you’re new in your career or in a leadership position\, this session will address the various life roles and responsibilities that can invigorate but also lead to burnout. Sarah will provide strategies for evaluating and addressing your priorities to help you optimize your time. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-strategies-for-work-life-balance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230503T130000
DTEND;TZID=America/New_York:20230503T140000
DTSTAMP:20260604T062550
CREATED:20230331T172325Z
LAST-MODIFIED:20240208T192127Z
UID:10000100-1683118800-1683122400@www.tvb.org
SUMMARY:2023 Retirement Communities Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs younger Boomers and Generation X near retirement age\, the importance of retirement communities is growing. The first-ever Retirement Communities Purchase Funnel study\, fielded by GFK\, takes a close look at consumers who have already purchased a home in a retirement community and those who plan to. Some highlights include: \n\n\n\n\nHow important are advertising exposures for influencing retirement community owners/prospects in their purchase decision process?\n\n\n\nHow does this match up with actual advertising spending in this category?\n\n\n\nAre there key differences among segments in this market that are important for advertisers to know about?\n\n\n\nWho helps these consumers with their decisions\, what are the most popular states and what are the criteria for selecting a retirement home?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-retirement-communities-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230412T130000
DTEND;TZID=America/New_York:20230412T133000
DTSTAMP:20260604T062550
CREATED:20230320T154907Z
LAST-MODIFIED:20240208T192156Z
UID:10000098-1681304400-1681306200@www.tvb.org
SUMMARY:Auto Market – Spring Forward in 2023
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenter: Steve Sturm\, Executive Automotive Advisor\, TVB \n\n\n\nSteve Sturm will provide a comprehensive overview of the first quarter of the 2023 auto market.  \n\n\n\nKey topics include: \n\n\n\n\nSales recovery of the auto market\n\n\n\nImproving inventory conditions for dealers\n\n\n\nCompetition between auto brands and their dealerships\n\n\n\nMarketing and media opportunities for the spring selling season\n\n\n\nAuto brands to focus on\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/auto-market-spring-forward-in-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230329T130000
DTEND;TZID=America/New_York:20230329T134500
DTSTAMP:20260604T062550
CREATED:20230228T193804Z
LAST-MODIFIED:20240208T192257Z
UID:10000097-1680094800-1680097500@www.tvb.org
SUMMARY:NEXT Women Webinar: So\, You Want to Be a GM?
DESCRIPTION:Speakers:Marilu Galvez\, President and General Manager\, WABC-TV (ABC)Teddie Gibbon\, Vice President and General Manager\, KXLY Television/Phase 3 Digital (Morgan Murphy Media) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there. \n\n\n\nAbby and the panel discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership positions\, especially general managers. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-webinar-so-you-want-to-be-a-gm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230308T130000
DTEND;TZID=America/New_York:20230308T140000
DTSTAMP:20260604T062550
CREATED:20230214T204912Z
LAST-MODIFIED:20240208T192346Z
UID:10000096-1678280400-1678284000@www.tvb.org
SUMMARY:TVB Webinar: Sports Betting
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis webinar will focus on online sports betting\, a hot category for local TV stations. We will share findings from two recent studies\, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness\, consideration and bet placing\, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study\, which looks at traditional and digital media usage. \n\n\n\nHighlights include: \n\n\n\n\nWhat advertising media were important in creating awareness of sports betting options? \n\n\n\nHow did TV influence bettors’ search selections? \n\n\n\nHow many online sports betting accounts did respondents have and which were cited most often?\n\n\n\nDo bettors watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\nWhat platform has the highest reach of bettors? Time spent?\n\n\n\nCan broadcast programming reach ad-free sports bettor streamers?\n\n\n\n\nJoin us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/sports-betting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230228T130000
DTEND;TZID=America/New_York:20230228T140000
DTSTAMP:20260604T062550
CREATED:20230202T222311Z
LAST-MODIFIED:20240208T192731Z
UID:10000095-1677589200-1677592800@www.tvb.org
SUMMARY:TVB Webinar: Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith the growth of competitive media platforms\, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study\, fielded by GfK\, looks at the influence of 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\n\nKey local TV categories include: Auto\, Banking\, Furniture\, Legal\, two Medical categories (Hospital/Urgent Care and Dentist/Orthodontist/Eye Doctors)\, and Retail (Online and In-store shoppers).\n\n\n\nFindings on the most influential media platforms are especially valuable for TV sellers.\n\n\n\nDo multiple viewings of TV advertising add or detract from its importance\, credibility and preference?\n\n\n\nWhat are consumers’ current purchase patterns and their perspectives on future purchases? For example\, how did they shop this past holiday season\, online or in store? Will auto or furniture buyers purchase online or go to showrooms?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnelthe-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230223T130000
DTEND;TZID=America/New_York:20230223T133000
DTSTAMP:20260604T062550
CREATED:20230126T175951Z
LAST-MODIFIED:20230222T203722Z
UID:10000094-1677157200-1677159000@www.tvb.org
SUMMARY:TVB Webinar: Auto Market Charging Forward in 2023
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresenters:Steve Sturm\, Executive Automotive Consultant\, TVBTrisha Ripperger\, Chief Marketing Officer\, Tom Wood Group (Indianapolis) \n\n\n\nSteve Sturm will provide a comprehensive overview of the 2023 auto market\, including recovery of new vehicle sales\, return of dealer inventory\, increasing vehicle incentives and leasing. \n\n\n\nTrisha Ripperger\, a successful Chief Marketing Officer with a large Midwest dealer group\, shares her perspective on local broadcast TV\, 2023 auto marketing and the current media landscape. This will be beneficial for every seller in the recharged auto market for reengaging auto dealers with optimal marketing opportunities. \n\n\n\nDon’t miss: \n\n\n\n\nA review of January sales results\, the current market and brand dynamics and dealer attitudes.\n\n\n\nMedia opportunities to pursue with auto brands\, regional auto ad associations\, and your local dealers.\n\n\n\nExclusive one-on-one interview with Trisha Ripperger\, Chief Marketing Officer\, Tom Wood Group.\n\n\n\nOpen Q&A. This is a great opportunity for you to interact with a successful dealer marketer overseeing spend for 15 rooftops.\n\n\n\n\n\nRegister
URL:https://www.tvb.org/event/auto-market-charging-forward-in-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230202T130000
DTEND;TZID=America/New_York:20230202T140000
DTSTAMP:20260604T062550
CREATED:20230111T205208Z
LAST-MODIFIED:20240208T192632Z
UID:10000093-1675342800-1675346400@www.tvb.org
SUMMARY:2023 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nDoes streaming impact linear TV?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\nJoin us on February 2 at 1pm for the answers! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230120T130000
DTEND;TZID=America/New_York:20230120T133000
DTSTAMP:20260604T062550
CREATED:20221214T155615Z
LAST-MODIFIED:20240208T192533Z
UID:10000091-1674219600-1674221400@www.tvb.org
SUMMARY:NEXT Women: So\, You Want to Be an LSM\, DSM or NSM?
DESCRIPTION:Speakers:Nikki Decker\, Local Sales Manager\, WDAF (Nexstar)Tara Schessler\, Digital & Local Sales Manager\, WAOW (Allen Media)Laura Hargis\, National Sales Manager\, KXXV\, KRHD\, KZTV\, KAJA (Scripps) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership sales roles and what these roles entail? In this webinar session hear from women sales managers about their current jobs and how they got there. \n\n\n\nAbby and the panel will discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership sales positions. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-an-lsm-nsm-or-gsm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230118T130000
DTEND;TZID=America/New_York:20230118T140000
DTSTAMP:20260604T062550
CREATED:20221221T161454Z
LAST-MODIFIED:20240208T192435Z
UID:10000092-1674046800-1674050400@www.tvb.org
SUMMARY:The Automated Local TV Marketplace: What’s new for buyers and sellers
DESCRIPTION:Sponsored by WideOrbitHost: Abby Auerbach\, EVP\, Chief Communications Officer\, TVBModerator: Fred Lee\, VP of Sales\, Marketplaces\, WideOrbitBroadcast Guest: Garrett Pope\, VP\, Traffic and Sales Systems\, Gray TelevisionWideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that: \n\n\n\n\nProvide brands and agencies with simplified access to local broadcast TV inventory\n\n\n\nFacilitate performance-based buying across platforms\n\n\n\nMake it easy to broaden audience reach for increased brand awareness\n\n\n\n\nMarketplace benefits for broadcasters include: \n\n\n\n\nAccess new demand from buyers who don’t typically buy TV via traditional sales processes\n\n\n\nFull visibility into offers\, including client and rate\n\n\n\nFull control to accept/reject offers based on their own criteria\n\n\n\n\nIn this webinar\, WideOrbit will discuss the benefits of automating the buying and selling process for local broadcast TV advertising\, including technical capabilities that eliminate inefficient\, manual steps from the process\, resulting in an end-to-end direct connection between buyers and sellers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/the-automated-local-tv-marketplace-whats-new-for-buyers-and-sellers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221213T130000
DTEND;TZID=America/New_York:20221213T140000
DTSTAMP:20260604T062550
CREATED:20221123T171956Z
LAST-MODIFIED:20221128T201302Z
UID:10000160-1670936400-1670940000@www.tvb.org
SUMMARY:Voter Funnel: The Importance of Media When Winning Is Everything
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe 2022 midterm elections were a battle for control of the Senate\, House and significant ballot issues. In this high-stakes environment\, how important are media platforms for influencing the voter decision process? TVB went into 10 competitive political states right after the elections to find answers to this and other questions\, including voters’ level of trust in media platforms and which media platforms were most critical for getting out the vote. \n\n\n\nPrevious Voter Funnel studies have strongly resonated with political constituencies and were a great advocacy tool for local TV. This study is not just for those interested in politics; it provides ammunition for why television is a must for any marketer that wants to win. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/voter-funnel-the-importance-of-media-when-winning-is-everything/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T130000
DTEND;TZID=America/New_York:20221206T140000
DTSTAMP:20260604T062550
CREATED:20221104T144401Z
LAST-MODIFIED:20221206T191459Z
UID:10000157-1670331600-1670335200@www.tvb.org
SUMMARY:TVB Webinar: 2023 U.S. Local TV Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresented by:Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong\, yet auto didn’t recover to expected levels.Looking to 2023\, top issues are the economy\, lagging supply chains\, and the war in Ukraine. Yet opportunities exist for broadcast TV\, especially around digital and with OTT.Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television.BIA has a new 2023 ad revenue forecast that estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges\, by key media. Pulling from this forecast\, BIA will share: \n\n\n\nOverall nationwide advertising spending trends for 2023Top 3 spending and growth verticals for broadcast TVOpportunities for OTT and TV’s digital assets\n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/2023-u-s-local-tv-advertising-forecast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221202T113000
DTEND;TZID=America/New_York:20221202T115000
DTSTAMP:20260604T062550
CREATED:20221109T185518Z
LAST-MODIFIED:20221109T185754Z
UID:10000159-1669980600-1669981800@www.tvb.org
SUMMARY:NEXT Women: SkillUp Career Planning for 2023
DESCRIPTION:Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, joins Winnie da Silva\, Leadership Strategist & Executive Coach\, for a 20 minute conversation about career planning. \n\n\n\nWhether you’re looking to advance to the next level in your current role or considering a new position\, reviewing the past year and strategically planning for 2023 are crucial first steps. Winnie da Silva\, a sought-after executive and leadership coach with over 20 years of experience\, will share insights\, tools and guidance for planning and executing career next steps in 2023. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-skillup-career-planning-for-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221115T140000
DTEND;TZID=America/New_York:20221115T150000
DTSTAMP:20260604T062550
CREATED:20221104T173643Z
LAST-MODIFIED:20221104T173731Z
UID:10000158-1668520800-1668524400@www.tvb.org
SUMMARY:The Power of OTT Streaming and Resurgence of Local Marketing
DESCRIPTION:The shift in TV viewing towards streaming creates new demand in reaching local audiences. New breakthroughs show how OTT streaming can be personalized at scale. Gamut\, the leader in local OTT media\, provides insights into offering direct access to premium OTT inventory and leverage the power of local advertising\, allowing marketers to reach local audiences at scale with an optimal user experience of engaging and personalized ads. Speakers:  \n\n\n\nShalyn O’Malley\, VP of Marketing at Gamut Anthony Greene\, VP of Programming Partnerships at Gamut\n\n\n\n\nRegister
URL:https://www.tvb.org/event/the-power-of-ott-streaming-and-resurgence-of-local-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221025T080000
DTEND;TZID=America/New_York:20221028T170000
DTSTAMP:20260604T062550
CREATED:20211027T172452Z
LAST-MODIFIED:20211027T172453Z
UID:10000130-1666684800-1666976400@www.tvb.org
SUMMARY:ANA: 2022 Masters of Marketing
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-masters-of-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T130000
DTEND;TZID=America/New_York:20221019T134500
DTSTAMP:20260604T062550
CREATED:20220912T173329Z
LAST-MODIFIED:20221019T185315Z
UID:10000154-1666184400-1666187100@www.tvb.org
SUMMARY:Selling to Multicultural Audiences
DESCRIPTION:Moderated by: Brian Wexler\, SVP\, Business Development\, TVBPresenters:Vania Abdul-Badee\, Co-Founder and CMO\, 360 Marketing & PRMatt Boxer\, Senior Vice President\, Business Development\, NBCUniversalLloyd Williams\, President & CEO\, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development\, Brian Wexler\, along with an all-star panel of guests\, will take a deep dive into the very important and growing multicultural consumer group. If your media strategy doesn’t include the multicultural consumer\, you’re missing the fastest growing segment of consumers in the US. We’ll take a look inside this very persuasive consumer base and give sellers the tools necessary to reach them on an efficient and consistent basis. This will be the ideal session for anyone who wants to gain a better understanding of the multicultural consumer\, what they represent in economic spending power and how to reach them. \n\n\n\n\n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/selling-to-multicultural-audiences/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T130000
DTEND;TZID=America/New_York:20221012T140000
DTSTAMP:20260604T062550
CREATED:20220915T155523Z
LAST-MODIFIED:20221013T151300Z
UID:10000155-1665579600-1665583200@www.tvb.org
SUMMARY:The Impact of Advertising on Purchase Behavior: Home Improvement & Insurance
DESCRIPTION:Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET \n\n\n\nPresented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs media and consumer landscapes continue to change\, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance\, with separate presentations for each. Both studies\, fielded by GFK\, look at the influence of over 20 media platforms\, both traditional and digital\, on consumers’ decision-making process — from awareness to actually making a purchase. \n\n\n\nThis year\, for the first time we looked at personal insurance (auto\, boat\, home\, life\, motorcycle/ATV\, and renter’s).Findings on the most influential media platforms are especially valuable to TV sellers.\n\n\n\nBoth studies will also provide insights into: \n\n\n\nCurrent purchases and plans to purchaseTop home improvement and insurance products/servicesFactors motivating consumers to purchase/plan to purchase home improvement services and insurance.\n\n\n\nHadassa Gerber provides valuable marketing media insights with an overview of the Home Improvement and Insurance Purchase Funnel studies. \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/the-impact-of-advertising-on-purchase-behavior-home-improvement-insurance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221003T080000
DTEND;TZID=America/New_York:20221004T170000
DTSTAMP:20260604T062550
CREATED:20211027T172324Z
LAST-MODIFIED:20211027T172325Z
UID:10000129-1664784000-1664902800@www.tvb.org
SUMMARY:ANA: 2022 Data & Technology
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-data-technology/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220922T093000
DTEND;TZID=America/New_York:20220922T170000
DTSTAMP:20260604T062550
CREATED:20220628T210126Z
LAST-MODIFIED:20220628T210525Z
UID:10000151-1663839000-1663866000@www.tvb.org
SUMMARY:TVB Forward Conference 9/22/22
DESCRIPTION:TVB’s Forward 2022 will take place virtually on 9/22/22. Last year\, nearly 5\,000 TVB members and customer guests registered for this popular event. 
URL:https://www.tvb.org/event/tvb-forward-conference-9-22-22/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220914T080000
DTEND;TZID=America/New_York:20220916T170000
DTSTAMP:20260604T062550
CREATED:20211027T172204Z
LAST-MODIFIED:20211027T172205Z
UID:10000128-1663142400-1663347600@www.tvb.org
SUMMARY:ANA: 2022 Measurement and Accountability
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-measurement-and-accountability/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220818T130000
DTEND;TZID=America/New_York:20220818T133000
DTSTAMP:20260604T062550
CREATED:20220707T193544Z
LAST-MODIFIED:20220818T175358Z
UID:10000153-1660827600-1660829400@www.tvb.org
SUMMARY:TVB Webinar: Basics of Google Analytics 4 - What Sellers and Advertisers Need to Know
DESCRIPTION:Presented by: David Buonfiglio\, VP\, Digital\, TVB \n\n\n\nThe most significant change in web analytics during the last decade has already begun\, and you\, your station and your clients need to know about it. Google Analytics is the most popular web and app analytics service in the U.S. In a little less than a year\, it’ll be replaced by a whole new platform. What we now know as Universal Analytics (UA) will be gone\, replaced by Google Analytics 4 (GA4). \n\n\n\nThis webinar will provide you a comprehensive overview of this shift to GA4. We’ll explain the most important changes for your stations and your clients. We’ll walk you through the improvements clients can expect from the new analytics tool. We’ll review the new GA4 home page and then highlight some of the new data reports most relevant to your clients. Perhaps most importantly\, we’ll also cover what your clients should be doing right now to prepare for this major shift. \n\n\n\n\n\n\n\n\nONDEMAND WEBINAR
URL:https://www.tvb.org/event/tvb-webinar-basics-of-google-analytics-4-what-sellers-and-advertisers-need-to-know/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220728T130000
DTEND;TZID=America/New_York:20220728T134500
DTSTAMP:20260604T062550
CREATED:20220705T210249Z
LAST-MODIFIED:20220728T184350Z
UID:10000152-1659013200-1659015900@www.tvb.org
SUMMARY:TVB Webinar: Broadcast + OTT Orthodontist Success Story
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters: \n\n\n\nDr. Jeremy Fry\, Owner\, Fry Orthodontic SpecialistsWendy Baker\, Senior Account Executive\, KSHB-TV \n\n\n\nFry Orthodontic Specialists of Kansas City has grown from 3 locations to 13 and broadcast TV played a major role in that growth. Since adding OTT to the mix 3 years ago\, Fry’s business has benefited greatly by using a mass reach and targeted approach.  \n\n\n\nKey topics for this session include: \n\n\n\nWhy Fry Orthodontic Specialists decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impact the bottom line.Types of creative and learnings from station’s performance reports.\n\n\n\n\n\n\n\n\nONDEMAND WEBINAR
URL:https://www.tvb.org/event/broadcast-ott-orthodontist-success-story/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220628T080000
DTEND;TZID=America/New_York:20220628T163000
DTSTAMP:20260604T062550
CREATED:20220422T161919Z
LAST-MODIFIED:20220422T161921Z
UID:10000084-1656403200-1656433800@www.tvb.org
SUMMARY:AAPC's California Regional Conference
DESCRIPTION:AAPC’s Regional Conference programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. \n\n\n\n\nREGISTER
URL:https://www.tvb.org/event/aapcs-california-regional-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220623T130000
DTEND;TZID=America/New_York:20220623T140000
DTSTAMP:20260604T062550
CREATED:20220602T190554Z
LAST-MODIFIED:20220627T172802Z
UID:10000089-1655989200-1655992800@www.tvb.org
SUMMARY:TVB Webinar: Video Media Devices and Usage Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nBrand new study! \n\n\n\nThe way people use media devices has evolved over time\, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage\, with the hope that its findings\, while interesting\, will also help inform and improve the measurement of TV audiences. This 4\,000 respondent study was implemented by the well-regarded research company GfK. \n\n\n\nSome examples of what the study explores: \n\n\n\nNielsen meters\, especially PPM\, rely heavily on audio signals to determine program viewing\, but does everyone watch with the sound on? If not\, how prevalent is it for viewers to watch with the sound off?On average\, how many TV sets are in a home\, where are they located\, and which are most used?What do households use to connect to programming and is there more than one way of connecting per household?How many households have downloaded a broadcast news app to their TV sets and/or mobile devices?\n\n\n\n\n\n \n\n\n\n\nWEBINAR ONDEMAND
URL:https://www.tvb.org/event/tvb-webinar-video-media-devices-and-usage-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220616T130000
DTEND;TZID=America/New_York:20220616T140000
DTSTAMP:20260604T062550
CREATED:20220601T212552Z
LAST-MODIFIED:20220601T212553Z
UID:10000088-1655384400-1655388000@www.tvb.org
SUMMARY:Marketron: Win the Ad Race - Insights From Political Advertising Experts
DESCRIPTION:Revenue management and digital software maker Marketron will host a webinar on Thursday\, June 16\, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season. \n\n\n\nThe webinar\, titled “Win the Ad Race: Insights From Political Advertising Experts\,” is scheduled for 1pm Eastern/10am Pacific. \n\n\n\nPolitical ad spending is one of the biggest drivers for local broadcast TV and radio. According to BIA Advisory Group\, the 2022 political season could generate $8.4 billion in local advertising dollars. \n\n\n\nThis webinar intends to break down the numbers\, look at data relating to registered voters and how they consume content\, and provide sellers with an inside look at what ad buyers want and need. \n\n\n\nBIA Managing Director Rick Ducey will chat with political strategist Bud Jackson\, owner of Jackson Group Media. He is a Democratic media and general consultant who advises candidates\, organizations\, and corporations in strategic communication\, campaign strategy\, and grassroots organizing. \n\n\n\n\nREGISTER
URL:https://www.tvb.org/event/marketron-win-the-ad-race-insights-from-political-advertising-experts/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220531T130000
DTEND;TZID=America/New_York:20220531T140000
DTSTAMP:20260604T062550
CREATED:20220505T212325Z
LAST-MODIFIED:20220601T130718Z
UID:10000086-1654002000-1654005600@www.tvb.org
SUMMARY:TVB Webinar: Maximizing Revenue Opportunities for Broadcast TV
DESCRIPTION:Presented by:Brad Seitter\, EVP\, Business Development\, TVB Brian Wexler\, SVP\, Business Development\, TVB \n\n\n\nBroadcast TV emerged from the pandemic bigger\, better and stronger than ever. In this webinar\, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness\, including sports betting and political ad spend data\, followed by a look into NextGen TV. \n\n\n\nTVB’s Brian Wexler will take a detailed look at revenue strategies for 3 key facets of broadcast\, including current and future revenue opportunities for broadcast TV’s streaming platforms and BIA Advisory Services’ top projected ad spend categories for this year. \n\n\n\nRevenue Playbooks for: \n\n\n\nOTT – What is OTT and how to position itNext Gen TV – How to sell the future of broadcast TVTraditional Broadcast – Targeting ad spend for broadcast TV\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-maximizing-revenue-opportunities-for-broadcast-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220524T130000
DTEND;TZID=America/New_York:20220524T140000
DTSTAMP:20260604T062550
CREATED:20220427T173600Z
LAST-MODIFIED:20220524T185237Z
UID:10000085-1653397200-1653400800@www.tvb.org
SUMMARY:NEXT Women: Mentorship Meetup & Masterclass II
DESCRIPTION:The Center for Mentoring Excellence (CME) returns to present a follow-up 60-minute session on skill-building and a virtual meetup for mentors and mentees. Attendance at our previous masterclass is not required to benefit from this session.  \n\n\n\nPart 1A & B: Making Mentoring Work (20 minutes)Interactive mentor and mentee sessions focus on creating a vision\, preparing for mentorship\, trust-building and discussion topics. \n\n\n\nPart 2: Mentoring Meetups (30 minutes) Mentors and mentees are matched up in small groups to discuss career development and learning. \n\n\n\nRegistration is free thanks to the generous support of WideOrbit. \n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/next-women-mentorship-meetup-masterclass-ii/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220517T080000
DTEND;TZID=America/New_York:20220519T170000
DTSTAMP:20260604T062550
CREATED:20220124T162958Z
LAST-MODIFIED:20220124T162959Z
UID:10000141-1652774400-1652979600@www.tvb.org
SUMMARY:AAPC: Pollies 2022
DESCRIPTION:Politics is a relationship business. Pollies ‘22 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year\, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of speakers\, attendees\, dining\, adventures—and FUN. What’s more\, the investment you make in attending the Pollies goes right back—to you! Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. Don’t miss Pollies 22\, May 17-19\, 2022 at the Caribe Hilton in San Juan\, Puerto Rico! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-pollies-2022/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220510T130000
DTEND;TZID=America/New_York:20220510T140000
DTSTAMP:20260604T062550
CREATED:20220408T192817Z
LAST-MODIFIED:20220510T182535Z
UID:10000082-1652187600-1652191200@www.tvb.org
SUMMARY:TVB Webinar: 2022 Ad Forecast Adjustment for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, Vice President of Forecasting and Analysis\, BIA Advisory Services \n\n\n\nThe first part of the year has been a mixture of optimism and continuing concerns around supply chain and global issues that influence local advertising. In late 2021\, BIA estimated that 2022 U.S. Local Advertising would reach $173.3 billion due to growth in digital advertising and a strong political year. Now\, considering the first half of 2022\, BIA is preparing a forecast adjustment. \n\n\n\nEconomy: Inflation\, jobs\, consumer sentiment and supply chain updates.U.S. Ad Forecast: Adjusted estimate for 2022 overall and local TV spending.Vertical Ad Spend: Political\, CTV\, auto and online gambling.\n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/tvb-webinar-2022-ad-forecast-adjustment-for-local-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220421T130000
DTEND;TZID=America/New_York:20220421T140000
DTSTAMP:20260604T062550
CREATED:20220329T143610Z
LAST-MODIFIED:20220421T181940Z
UID:10000081-1650546000-1650549600@www.tvb.org
SUMMARY:TVB Webinar: American Conversation & Media Usage Studies
DESCRIPTION:Presented by: Hadassa Gerber\, Chief Research Officer\, TVB \n\n\n\nAmerican Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How do Americans perceive the news they access through media platforms? How does this differ among political parties and opinion leaders for key categories (including auto\, financial\, furniture\, home improvement\, legal\, retail\, travel and others)? \n\n\n\nMedia Usage Study: 1:30-2 pm \n\n\n\nTVB commissioned Dynata to look at eight key competitive states for midterm voting\, including: AZ\, FL\, GA\, MI\, NV\, NC\, PA and WI. What media platforms have the highest reach for voters? What drives them to the polls? What are voters’ primary sources for news? Find out which news platforms they value\, trust and are willing to share content from with confidence. How does this differ by political party and age group? For African Americans and Hispanics (In states with significant population)? \n\n\n\n \n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/american-conversation-media-usage-studies/
END:VEVENT
END:VCALENDAR