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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220302T080000
DTEND;TZID=America/New_York:20220304T160000
DTSTAMP:20260604T153229
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UID:10000124-1646208000-1646409600@www.tvb.org
SUMMARY:ANA: 2022 Media
DESCRIPTION:Media is the most significant marketing investment for most companies\, but it’s complex and constantly evolving. \n\n\n\nThe 2022 ANA Media Conference\, presented by A+E Networks\, is the preeminent forum to discuss the industry’s most pressing media issues\, including data and privacy\, measurement\, supplier diversity\, transparency\, CTV\, and more. Over the past 10 years\, this conference has grown to be one of the industry’s seminal events\, breaking the media transparency story in 2015 and bringing together senior advertising leaders to tackle the industry’s latest trends and greatest challenges. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-2022-media-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220222T130000
DTEND;TZID=America/New_York:20220222T140000
DTSTAMP:20260604T153229
CREATED:20220125T213312Z
LAST-MODIFIED:20220223T014100Z
UID:10000143-1645534800-1645538400@www.tvb.org
SUMMARY:TVB Webinar: 2022 Hot Sales Categories
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenters:Brian Wexler\, SVP\, Business Development\, TVBDave Buonfiglio\, VP\, Digital\, TVBBrian Allers\, SVP\, Business Development\, TVBGreg Crowley\, Owner\, Crowley Furniture \n\n\n\nBIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money. \n\n\n\nBrian Wexler will walk through the top 12 projected Ad Spend Categories for 2022\, taking a deep dive in Financial\, Insurance\, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.Dave Buonfiglio tackles the top categories on BIA’s list\, arming digital sellers with data-driven insights to develop new business in these hot categories.Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch\, why he decided to stay on TV\, and how these strategic moves led his 68-year-old company to a record year in 2021.\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/tvb-webinar-2022-hot-sales-categories/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220215T120000
DTEND;TZID=America/New_York:20220215T130000
DTSTAMP:20260604T153229
CREATED:20220124T225331Z
LAST-MODIFIED:20220215T181947Z
UID:10000142-1644926400-1644930000@www.tvb.org
SUMMARY:TVB Webinar: Purchase Funnel - The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith changes in both the media and consumer landscapes\, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study\, fielded by GFK\, looked at the influence of over 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\nThis year we looked at 9 categories: Auto\, Banking\, Furniture\, Legal\, Medical-Urgent Care\, Medical- Dentist/Eye doctors\, QSR\, In-Store Retail and Online Retail.Findings on the most influential media platforms are especially valuable for TV sellers.Given the unusual times we have been in for almost two years\, we also examined what consumers’ current perspectives are on future purchases. For example\, will auto or furniture buyers be purchasing online\, or going to showrooms? How are consumers getting their food from restaurants – online or in person? What are they doing more and less of?\n\n\n\nHadassa Gerber presents an overview of the Purchase Funnel Study and its valuable marketing media insights! \n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/tvb-webinar-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220211T130000
DTEND;TZID=America/New_York:20220211T140000
DTSTAMP:20260604T153229
CREATED:20220208T170249Z
LAST-MODIFIED:20220208T170833Z
UID:10000145-1644584400-1644588000@www.tvb.org
SUMMARY:TVNewsCheck: Boosting Audience On Linear and Digital
DESCRIPTION:Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters\, user generated content\, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences. \n\n\n\nSpeakers: \n\n\n\nKen Haddad\, Digital Special Projects Manager\, WDIVJennifer Rigby\, News Director\, WXIAJoanie Vasiliadis\, VP Digital Content\, TegnaApryl Pilloli\, Head of Product and Innovation\, Social News DeskManny Fantis\, Senior Director of Digital News and Publishing\, Sinclair Broadcast GroupTim Wolff\, VP of TV & Digital Publishing Innovation\, FuturiMichael Depp\, Editor\, TVNewsCheck (moderator) \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvnewscheck-boosting-audience-on-linear-and-digital/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220203T130000
DTEND;TZID=America/New_York:20220203T140000
DTSTAMP:20260604T153229
CREATED:20220111T203228Z
LAST-MODIFIED:20220204T184404Z
UID:10000140-1643893200-1643896800@www.tvb.org
SUMMARY:TVB Webinar: 2022 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\nHow do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How do the findings differ demographically\, ethnically and by product category?\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-2022-media-comparisons-study/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220128T113000
DTEND;TZID=America/New_York:20220128T114500
DTSTAMP:20260604T153229
CREATED:20220110T184140Z
LAST-MODIFIED:20220204T184603Z
UID:10000139-1643369400-1643370300@www.tvb.org
SUMMARY:NEXT Women: Coffee with Ashley Gold
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, for a 15 minute conversation with Ashley Gold of Hearst Television. \n\n\n\nIn her current role as EVP and group head of Hearst Television\, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales in 2017 after serving as GM of KRON-TV in San Francisco and KOIN-TV in Portland\, Oregon.  \n\n\n\nAshley and Abby will discuss the importance of mentorship\, the future of localism\, and advice for women in the industry. \n\n\n\nUnderwritten by WideOrbit. \n\n\n\n\nVideo OnDemand
URL:https://www.tvb.org/event/next-women-coffee-with-ashley-gold/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220120T130000
DTEND;TZID=America/New_York:20220120T140000
DTSTAMP:20260604T153229
CREATED:20220103T213341Z
LAST-MODIFIED:20220103T213608Z
UID:10000137-1642683600-1642687200@www.tvb.org
SUMMARY:TVN Webinar: Bringing In New Revenue Streams from ATSC 3.0 Infrastructure
DESCRIPTION:Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms\, but also auction off a portion of their spectrum for datacasting needed for smart cities\, enhanced GPS\, infotainment\, autonomous vehicle control\, and a host of IoT use cases. LTN Global moderates a discussion on the scope of new ATSC 3.0 opportunities and how station groups are monetizing their investment. \n\n\n\nSpeakers:Mary Crebassa\, VP Major Accounts\, LTN GlobalJohn Hane\, President\, BitPathBrett Jenkins\, EVP & CTO\, Nexstar Media GroupMark Aitken\, SVP Advanced Technology\, Sinclair Broadcast Group and President\, One MediaKerry Oslund\, VP Strategy & Business Development. The E.W. Scripps Co. \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/bringing-in-new-revenue-streams-from-atsc-3-0-infrastructure/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T140000
DTEND;TZID=America/New_York:20220113T143000
DTSTAMP:20260604T153229
CREATED:20211027T173650Z
LAST-MODIFIED:20211209T155616Z
UID:10000134-1642082400-1642084200@www.tvb.org
SUMMARY:AAPC: TVB Virtual Masterclass Series
DESCRIPTION:Part 3: TVB’s Newest Voter Funnel Media Influence Study \n\n\n\n\n\nTVB’s Chief Research Officer\, Hadassa Gerber\, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most\, how and when respondents voted\, and what media they trusted most. Findings will also highlight differences between political parties and select demographics. Don’t miss these invaluable insights! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-tvb-virtual-masterclass-series-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T130000
DTEND;TZID=America/New_York:20220113T140000
DTSTAMP:20260604T153229
CREATED:20220103T213756Z
LAST-MODIFIED:20220103T213757Z
UID:10000138-1642078800-1642082400@www.tvb.org
SUMMARY:TVN Webinar: Spot TV Forecast 2022
DESCRIPTION:TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting\, performance campaigns\, impression-based transactions and audience measurement\, including the addition of BBO homes to the Nielsen sample? \n\n\n\nSpeakers: \n\n\n\nJoe Cerone\, EVP Local Investment\, ZenithKathy Doyle\, EVP Managing Director\, Local Investment\, Magna GlobalMartha Matthews\, SVP Local Investment\, DentsuShawn Makhijani\, SVP Business Development and Strategy\, NBCUniversal LocalKathy Haley\, Co-Founder & Publisher\, TVNewsCheck (moderator) \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/tvn-webinar-spot-tv-forecast-2022/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211214T130000
DTEND;TZID=America/New_York:20211214T140000
DTSTAMP:20260604T153229
CREATED:20211102T170918Z
LAST-MODIFIED:20211214T184755Z
UID:10000135-1639486800-1639490400@www.tvb.org
SUMMARY:TVB Member Webinar: 2022 Forecast for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by: Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory Services Rick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs the economy recovers from the pandemic and supply chain issues continue\, there’s a mix of optimism and realism when looking ahead to 2022 local advertising. \n\n\n\nIn its updated 2022 ad revenue forecast\, BIA estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges\, by key media. \n\n\n\nJoin TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television. Key topics include: \n\n\n\nAutomotive advertisingGrowth in OTT/CTVPolitical ad spendingAssessment of ad revenue for OTA & digital TV \n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/tvb-member-webinar-2022-forecast-for-local-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211209T140000
DTEND;TZID=America/New_York:20211209T143000
DTSTAMP:20260604T153229
CREATED:20211027T173434Z
LAST-MODIFIED:20211209T155530Z
UID:10000133-1639058400-1639060200@www.tvb.org
SUMMARY:AAPC: TVB Virtual Masterclass Series
DESCRIPTION:Part 2: Fight For the Majority – 2022 Congressional Races\n\n\n\n\n\nBrad Seitter\, EVP Business Development\, presents highlights from the 2021 Forward Conference session\, Fight for the Majority. Hear from Congressional Leadership Fund President Dan Conston and House Majority PAC President Ali Lapp on what to expect strategy and spending-wise from congressional races in 2022. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-tvb-virtual-masterclass-series-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211208T000000
DTEND;TZID=America/New_York:20211210T235959
DTSTAMP:20260604T153229
CREATED:20210629T142517Z
LAST-MODIFIED:20210818T202956Z
UID:10000112-1638921600-1639180799@www.tvb.org
SUMMARY:ANA: Measurement and Accountability
DESCRIPTION:The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. \n\n\n\nFor marketers\, measurement is the key to gaining insights into their business\, carrying out successful ad campaigns\, making business decisions\, and driving growth opportunities. However\, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. \n\n\n\nToday’s ecosystem is no longer sufficient and industry leaders must develop new\, transparent\, and privacy-centric measurement approaches. Across the board\, measurement disciplines like research\, consumer insights\, analytics\, and data science are evolving to give marketers a 360-degree view of their business and consumers. \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-catching-up-on-nextgen-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211202T130000
DTEND;TZID=America/New_York:20211202T140000
DTSTAMP:20260604T153229
CREATED:20211122T152752Z
LAST-MODIFIED:20211122T152752Z
UID:10000136-1638450000-1638453600@www.tvb.org
SUMMARY:TVN Webinar: Technology Trends 2022
DESCRIPTION:Leaders from WarnerMedia\, Graham Media Group\, Perspective Media and Dalet will offer predictions for the industry’s most important technology trends for 2022 – as well as what they hope to see – in a TVNewsCheck Working Lunch Webinar\, 2022 Technology Trends Forecast. Panelists will look ahead to developments they foresee in cloud operations\, virtualization and IP\, streaming technology and SaaS\, along with the industry’s continued move from Capex to Opex models and further shifts spurred by remote production. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvn-webinar-technology-trends-2022/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211119T113000
DTEND;TZID=America/New_York:20211119T114500
DTSTAMP:20260604T153229
CREATED:20211027T145057Z
LAST-MODIFIED:20220204T184740Z
UID:10000123-1637321400-1637322300@www.tvb.org
SUMMARY:NEXT Women Presents: Coffee with Jennifer Hungerbuhler
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, for a 15 minute conversation with Jennifer Hungerbuhler of Dentsu. \n\n\n\nAt Dentsu\, Jennifer is charged with innovating consistent and scalable buying and investment capabilities and developing richer media owner partnerships\, locally and globally. With over 20 years of experience in advertising and media buying\, she has worked across a variety of categories and with high-profile clients such as Cadillac\, P&G\, The Home Depot\, and many others. \n\n\n\nJennifer and Abby discuss impressions-based buying\, the future of local and advice for women in the industry. \n\n\n\n\nVideo OnDemand
URL:https://www.tvb.org/event/next-women-presents-coffee-with-jennifer-hungerbuhler/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T140000
DTEND;TZID=America/New_York:20211118T143000
DTSTAMP:20260604T153229
CREATED:20211027T173312Z
LAST-MODIFIED:20211027T173732Z
UID:10000132-1637244000-1637245800@www.tvb.org
SUMMARY:AAPC: TVB Virtual Masterclass Series
DESCRIPTION:Part 1: 2022 Gubernatorial Races\n\n\n\n\n\nBrad Seitter\, EVP Business Development\, presents highlights from the 2021 Forward Conference. In this session\, Marshall Cohen\, Political Director of the DGA\, and David Rexrode\, Executive Director of the RGA\, share their thoughts on the 36 gubernatorial seats on the ballot in 2022. Get their invaluable insight on everything from incumbent campaign dollars to TV ad spending. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-tvb-virtual-masterclass-series/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T074500
DTEND;TZID=America/New_York:20211116T193000
DTSTAMP:20260604T153229
CREATED:20211027T172847Z
LAST-MODIFIED:20211027T173012Z
UID:10000131-1637048700-1637091000@www.tvb.org
SUMMARY:Radio Ink & RBR: Forecast 2022
DESCRIPTION:The event gathers owners\, CFOs\, group executives\, managers and Wall Street analysts to discuss conditions and predictions for the coming year. It is the only conference of its kind\, providing participants the opportunity to hear about trends\, focus on major issues in a joint setting\, and meet the trendsetters shaping and analyzing the future. Though the primary focus is on the numbers\, this conference examines the information that drives those numbers. \n\n\n\nThis year Radio Ink will be joined by Radio + Television Business Report in co-presenting the prestigious summit covering a wide range of topics important to all broadcasters\, both radio and television\, as they look to the future of the industry. \n\n\n\nCapping the financial conference every year is a celebration of Radio Ink’s “40 Most Powerful People in Radio” who are presented their plaques and join us for cocktails in their honor. This year Radio + Television Business Report’s “Top Broadcast Television Leaders” will also be invited to be part of this elegant event where they will also receive their plaques. All registered conference attendees are guaranteed an invitation to this exclusive (and power-filled) Broadcast Leadership cocktail party. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/radio-ink-rbr-forecast-2022/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211027T130000
DTEND;TZID=America/New_York:20211027T133000
DTSTAMP:20260604T153229
CREATED:20211005T134348Z
LAST-MODIFIED:20211214T184944Z
UID:10000122-1635339600-1635341400@www.tvb.org
SUMMARY:TVB Webinar: TVB’s Digital Media Audits - Sell More Digital & TV
DESCRIPTION:Presented by: David Buonfiglio\, VP\, Digital\, TVB \n\n\n\nLearn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths\, weaknesses and opportunities in digital media and take a detailed look at their web presence.  \n\n\n\nThe audit includes data about website health\, on-page SEO\, keyword research\, content analysis\, social media and local SEO. The goal is to provide valuable insights that prompt a deeper conversation about digital media and open up new opportunities for digital revenue growth. \n\n\n\nKey topics include: \n\n\n\nHow much are search engines actually helping local clients with web traffic?What kind of content should an advertiser consider for online and TV commercials?The importance of branded searches for TV advertisers.Local SEO basics that represent the foundation of your client’s online presence.Your questions! This is your opportunity to ask questions about digital audits.\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-tvbs-digital-media-audits-sell-more-digital-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211020T130000
DTEND;TZID=America/New_York:20211020T150000
DTSTAMP:20260604T153229
CREATED:20210629T141540Z
LAST-MODIFIED:20210818T202738Z
UID:10000111-1634734800-1634742000@www.tvb.org
SUMMARY:TVN Webinar: Addressability & Local TV Advertising
DESCRIPTION:TV station groups have been introducing addressability as an option for national\, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing? \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/tvn-webinar-addressability-local-tv-advertising/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211019T080000
DTEND;TZID=America/New_York:20211021T170000
DTSTAMP:20260604T153229
CREATED:20210629T144304Z
LAST-MODIFIED:20210707T171926Z
UID:10000114-1634630400-1634835600@www.tvb.org
SUMMARY:AAPC: Pollies 2021 LIVE
DESCRIPTION:Politics is a relationship business.  As political professionals\, for the past year\, we’ve had to reinvent the way we relate to voters and run campaigns.  The Pollies ‘21 LIVE conference is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year\, the Pollies is your best opportunity to grow your skills and expand your network.  No other industry event offers the same caliber of speakers\, attendees\, dining\, adventures—and FUN.  What’s more\, the investment you make in attending the Pollies goes right back—to you!  Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. Don’t miss the Pollies 21 Live\, October 19-21\, 2021 at Caesars Palace in Las Vegas\, NV and online! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-pollies-2021-live/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211005T080000
DTEND;TZID=America/New_York:20211008T170000
DTSTAMP:20260604T153229
CREATED:20210629T144959Z
LAST-MODIFIED:20210818T195415Z
UID:10000118-1633420800-1633712400@www.tvb.org
SUMMARY:ANA: Masters of Marketing
DESCRIPTION:As the marketing and advertising industry continues to battle the complex challenges of the last year\, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today’s evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme\, “Force for Good. Force for Growth.” \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/ana-masters-of-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210930T000000
DTEND;TZID=America/New_York:20210930T235959
DTSTAMP:20260604T153229
CREATED:20210422T182345Z
LAST-MODIFIED:20210519T233357Z
UID:10000108-1632960000-1633046399@www.tvb.org
SUMMARY:Forward Conference
DESCRIPTION:  \n\n\n\n\n\n\n\n\n\nAlt Forward 2020 was a great success. We thank our speakers for their expert thought leadership\, and the +3600 broadcasters\, agencies and advertisers who came together to help advance the local broadcast industry. \n\n\n\nAs we prepare for Forward 2021\, you can reach out to us if you’d like to learn more about sponsorship and speaking opportunities.
URL:https://www.tvb.org/conferences/forward-conference-2021/
CATEGORIES:Alt Forward
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210922T130000
DTEND;TZID=America/New_York:20210923T153000
DTSTAMP:20260604T153229
CREATED:20210818T200252Z
LAST-MODIFIED:20210818T200255Z
UID:10000120-1632315600-1632411000@www.tvb.org
SUMMARY:TVN Webinar: TV 2025
DESCRIPTION:TV leaders will frame out monetization strategies for a dramatically changed\, post-pandemic market in this two-day virtual conference. Panels will examine data\, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The event also features the presentation of the Station Group of the Year award and an interview with its chief executive\, along with a concluding roundtable discussion.  \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvn-webinar-tv-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210921T000000
DTEND;TZID=America/New_York:20210923T235959
DTSTAMP:20260604T153229
CREATED:20210818T203150Z
LAST-MODIFIED:20210818T203151Z
UID:10000121-1632182400-1632441599@www.tvb.org
SUMMARY:Cynopsis: That Big TV Conference
DESCRIPTION:The 3-day\, virtual Big TV Conference\, offers senior agency\, programming\, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business\, whose evolution has been permanently accelerated by global events. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/cynopsis-that-big-tv-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210816T080000
DTEND;TZID=America/New_York:20210818T170000
DTSTAMP:20260604T153229
CREATED:20210629T144902Z
LAST-MODIFIED:20210818T195310Z
UID:10000117-1629100800-1629306000@www.tvb.org
SUMMARY:ANA: Masters of Data & Technology
DESCRIPTION:Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation\, data policies\, consumer behavior\, and an increasingly vast and complex technology landscape\, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet\, despite investing a third of their resources on these tools\, many are still struggling to maximize their investments. \n\n\n\nAt the ANA’s Masters of Data and Technology Conference\, you’ll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey. \n\n\n\nAttendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced\, and how they led leveraged their marketing technologies\, data\, talent\, and processes to overcome adversity and drive growth in a post-COVID world. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-data-technology/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210802T080000
DTEND;TZID=America/New_York:20210804T170000
DTSTAMP:20260604T153229
CREATED:20210629T144747Z
LAST-MODIFIED:20210707T171651Z
UID:10000116-1627891200-1628096400@www.tvb.org
SUMMARY:ANA: Brand Masters
DESCRIPTION:The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience\, while also building their brand. \n\n\n\nGreat branding has always had the ability to inspire and transform\, and the past year has only amplified this trend. Today\, “acts” are important\, rather than just “ads.” We’ve seen this taking shape with the rise in brand purpose\, socially responsible marketing\, and marketing that has a customer-centric\, people-first mindset. More brands are using their voices in the marketplace to highlight stories that raise issues — in order to spark conversations\, eliminate barriers\, drive change\, and of course\, grow the brand. This is inspirational branding. \n\n\n\nPlease consider joining us for this important event… and we promise you will leave with a healthy dose of INSPIRATION\, combined with the strategic fuel needed to drive growth and create meaningful\, sustainable value with your customers. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-brand-masters/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T130000
DTEND;TZID=America/New_York:20210729T140000
DTSTAMP:20260604T153229
CREATED:20210414T201011Z
LAST-MODIFIED:20211215T200714Z
UID:10000103-1627563600-1627567200@www.tvb.org
SUMMARY:TVB Member Webinar: Linear + OTT Advertiser Success Stories
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters:Rachael Gordon\, CMO\, Texas Mattress MakersCesar Olivier\, Manager\, Strategic Partners\, PremionLori Cauley\, Chief Brand Officer\, Member One Credit UnionPatrick Callahan\, Manager\, Digital Sales\, GrayMichelle Behrendt (Cray)\, COO & CMO\, Oak ElectricMike Talik\, Digital Sales Manager\, WXYZ / WMYD Scripps \n\n\n\nOTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include: \n\n\n\nWhy these local businesses decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.Types of creative and learnings from station’s performance reports.Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-linear-ott-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T080000
DTEND;TZID=America/New_York:20210729T170000
DTSTAMP:20260604T153229
CREATED:20210629T143742Z
LAST-MODIFIED:20210707T171445Z
UID:10000113-1627545600-1627578000@www.tvb.org
SUMMARY:AAPC: 2021 Digital Politics
DESCRIPTION:AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics\, optimizing campaign budget and time with the cutting-edge digital tools and strategies\, and where digital is headed in a post-COVID campaign cycle. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-2021-digital-politics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210728T130000
DTEND;TZID=America/New_York:20210728T140000
DTSTAMP:20260604T153229
CREATED:20210414T203356Z
LAST-MODIFIED:20210602T215648Z
UID:10000107-1627477200-1627480800@www.tvb.org
SUMMARY:TVN Webinar: Audience Segmentation & Optimizing Spot TV
DESCRIPTION:How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-diversify-your-digital-revenue-streams/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T130000
DTEND;TZID=America/New_York:20210721T133000
DTSTAMP:20260604T153229
CREATED:20210708T132636Z
LAST-MODIFIED:20211215T200528Z
UID:10000119-1626872400-1626874200@www.tvb.org
SUMMARY:TVB NEXT Women Webinar: State of Women in Local TV Survey
DESCRIPTION:NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. BIA’s Managing Director Rick Ducey and SVP\, Marketing and Data Products MacKenzie Lovings will share key findings and insights including: opportunities and challenges women face today in the industry and women’s views on professional development\, career advancement and diversity.  \n\n\n\nWe look forward to releasing the survey results and making them available to NEXT Women and their allies. We hope you’ll join the discussion of this very important topic.  \n\n\n\n\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-next-women-webinar-state-of-women-in-local-tv-survey/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T080000
DTEND;TZID=America/New_York:20210723T170000
DTSTAMP:20260604T153229
CREATED:20210629T144608Z
LAST-MODIFIED:20210707T171314Z
UID:10000115-1626854400-1627059600@www.tvb.org
SUMMARY:ANA: Masters of B2B Marketing
DESCRIPTION:This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets\, B2B marketers are challenged to be more innovative and use their resources wisely.It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom\, insights\, and perspectives to help attendees improve their decision making and become better business marketers. \n\n\n\nYou’ll be challenged to: \n\n\n\nAct on and acknowledge the issues and opportunitiesCommit to the change necessary to influence the direction of your brandsBecome customer-centric and aspire to make a positive difference in the world\n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-b2b-marketing/
END:VEVENT
END:VCALENDAR