TVB

ANA: 2022 Masters of Data and Technology
2022-03-28 08:00 - 2022-03-30 17:00 (America/New_York)
Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities.

Why settle for a D- or worse when you can get an A+?

At the 2022 ANA Masters of Data and Technology Conference,

You’ll hear first-hand from C-suite marketing and data leaders at top brands who’ve found the key to unlocking the full potential of their data and technology capabilities.You’ll learn how data and technology is transforming companies — large and small — as well as the pain points and missed opportunities they’ve encountered throughout their journey. But that’s not all.You’ll get first-hand accounts from industry experts and leading service providers as they share the hottest trends in data and technology, addressability, data privacy, and measurement, as well as their insights on what’s coming next.

Unlock your personal growth, impact your company’s bottom-line, and stay ahead of this rapidly evolving ecosystem.

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TVNewsCheck: Multimedia Campaigns & Optimizing Spot TV
2022-03-17 13:00 - 14:00
Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying to integrate digital and linear planning and buying departments?

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NEXT Women: Mentorship Masterclass
2022-03-16 14:00 - 15:00
The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform, engage and inspire NEXT Women about mentorship.

Lisa and Denise will provide valuable tools and tips for finding a mentor/mentee, building the relationship and giving and getting what you need to be successful. Plus, 100 attendees will receive Lisa’s ebook on mentorship, courtesy of CME!

Session 1: Making Mentoring Matter (15 minutes)What is mentorship and why does it matter? Learn key characteristics of a successful mentorship relationship and why it can add value to your life.

Sessions 2A (Mentors) & 2B (Mentees): Making Mentoring Work for You (25 minutes)Choose which session is the best fit for your goals and dig deeper into the qualities of successful mentors and mentees, how to build trust in the relationship, and how to communicate needs.

Session 3: Bringing It All Together & Q&A (15 minutes)Round out the masterclass with valuable takeaways and live Q&A on starting or enhancing your current mentorship relationships.

Registration is free thanks to the generous support of WideOrbit.

OnDemand VOD available soon

TVB Webinar: 2022 Online Sports Betting Study
2022-03-10 13:00 - 13:45
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

This study focuses on online sports betting, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness, consideration and bet placing, as well as bettors’ demographics and betting habits.

What advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search selections? How many online sports betting accounts do they have and which were cited most often?How frequently did they bet?Do they watch local news programming on local TV? What about local broadcast websites/apps?

WEBINAR VOD

ANA: 2022 Media
2022-03-02 08:00 - 2022-03-04 16:00
Media is the most significant marketing investment for most companies, but it’s complex and constantly evolving.

The 2022 ANA Media Conference, presented by A+E Networks, is the preeminent forum to discuss the industry’s most pressing media issues, including data and privacy, measurement, supplier diversity, transparency, CTV, and more. Over the past 10 years, this conference has grown to be one of the industry’s seminal events, breaking the media transparency story in 2015 and bringing together senior advertising leaders to tackle the industry’s latest trends and greatest challenges.

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TVB Webinar: 2022 Hot Sales Categories
2022-02-22 13:00 - 14:00
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presenters:Brian Wexler, SVP, Business Development, TVBDave Buonfiglio, VP, Digital, TVBBrian Allers, SVP, Business Development, TVBGreg Crowley, Owner, Crowley Furniture

BIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money.

Brian Wexler will walk through the top 12 projected Ad Spend Categories for 2022, taking a deep dive in Financial, Insurance, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.Dave Buonfiglio tackles the top categories on BIA’s list, arming digital sellers with data-driven insights to develop new business in these hot categories.Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch, why he decided to stay on TV, and how these strategic moves led his 68-year-old company to a record year in 2021.

Webinar VOD

TVB Webinar: Purchase Funnel - The Impact of Advertising on Purchase Behavior
2022-02-15 12:00 - 13:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

With changes in both the media and consumer landscapes, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study, fielded by GFK, looked at the influence of over 20 media platforms, both traditional and digital, on consumers’ decision-making process – from awareness to actually making a purchase.

This year we looked at 9 categories: Auto, Banking, Furniture, Legal, Medical-Urgent Care, Medical- Dentist/Eye doctors, QSR, In-Store Retail and Online Retail.Findings on the most influential media platforms are especially valuable for TV sellers.Given the unusual times we have been in for almost two years, we also examined what consumers’ current perspectives are on future purchases. For example, will auto or furniture buyers be purchasing online, or going to showrooms? How are consumers getting their food from restaurants – online or in person? What are they doing more and less of?

Hadassa Gerber presents an overview of the Purchase Funnel Study and its valuable marketing media insights!

Webinar VOD

TVNewsCheck: Boosting Audience On Linear and Digital
2022-02-11 13:00 - 14:00
Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters, user generated content, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences.

Speakers:

Ken Haddad, Digital Special Projects Manager, WDIVJennifer Rigby, News Director, WXIAJoanie Vasiliadis, VP Digital Content, TegnaApryl Pilloli, Head of Product and Innovation, Social News DeskManny Fantis, Senior Director of Digital News and Publishing, Sinclair Broadcast GroupTim Wolff, VP of TV & Digital Publishing Innovation, FuturiMichael Depp, Editor, TVNewsCheck (moderator)

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TVB Webinar: 2022 Media Comparisons Study
2022-02-03 13:00 - 14:00
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB

One of our most popular studies, Media Comparisons highlights how Americans use both traditional and digital media platforms.

How do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How do the findings differ demographically, ethnically and by product category?

OnDemand Webinar

NEXT Women: Coffee with Ashley Gold
2022-01-28 11:30 - 11:45
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Ashley Gold of Hearst Television.

In her current role as EVP and group head of Hearst Television, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales in 2017 after serving as GM of KRON-TV in San Francisco and KOIN-TV in Portland, Oregon.

Ashley and Abby will discuss the importance of mentorship, the future of localism, and advice for women in the industry.

Underwritten by WideOrbit.

Video OnDemand

TVN Webinar: Bringing In New Revenue Streams from ATSC 3.0 Infrastructure
2022-01-20 13:00 - 14:00
Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms, but also auction off a portion of their spectrum for datacasting needed for smart cities, enhanced GPS, infotainment, autonomous vehicle control, and a host of IoT use cases. LTN Global moderates a discussion on the scope of new ATSC 3.0 opportunities and how station groups are monetizing their investment.

Speakers:Mary Crebassa, VP Major Accounts, LTN GlobalJohn Hane, President, BitPathBrett Jenkins, EVP & CTO, Nexstar Media GroupMark Aitken, SVP Advanced Technology, Sinclair Broadcast Group and President, One MediaKerry Oslund, VP Strategy & Business Development. The E.W. Scripps Co.

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AAPC: TVB Virtual Masterclass Series
2022-01-13 14:00 - 14:30
Part 3: TVB’s Newest Voter Funnel Media Influence Study

TVB’s Chief Research Officer, Hadassa Gerber, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most, how and when respondents voted, and what media they trusted most. Findings will also highlight differences between political parties and select demographics. Don’t miss these invaluable insights!

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TVN Webinar: Spot TV Forecast 2022
2022-01-13 13:00 - 14:00
TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample?

Speakers:

Joe Cerone, EVP Local Investment, ZenithKathy Doyle, EVP Managing Director, Local Investment, Magna GlobalMartha Matthews, SVP Local Investment, DentsuShawn Makhijani, SVP Business Development and Strategy, NBCUniversal LocalKathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator)

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TVB Member Webinar: 2022 Forecast for Local TV
2021-12-14 13:00 - 14:00
Moderated by: Brad Seitter, EVP, Business Development, TVB

Presented by: Dr. Mark Fratrik, Chief Economist and SVP, BIA Advisory Services Rick Ducey, Managing Director, BIA Advisory Services

As the economy recovers from the pandemic and supply chain issues continue, there’s a mix of optimism and realism when looking ahead to 2022 local advertising.

In its updated 2022 ad revenue forecast, BIA estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges, by key media.

Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television. Key topics include:

Automotive advertisingGrowth in OTT/CTVPolitical ad spendingAssessment of ad revenue for OTA & digital TV

OnDemand webinar

AAPC: TVB Virtual Masterclass Series
2021-12-09 14:00 - 14:30
Part 2: Fight For the Majority – 2022 Congressional Races

Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference session, Fight for the Majority. Hear from Congressional Leadership Fund President Dan Conston and House Majority PAC President Ali Lapp on what to expect strategy and spending-wise from congressional races in 2022.

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ANA: Measurement and Accountability
2021-12-08 00:00 - 2021-12-10 23:59
The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today’s ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

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TVN Webinar: Technology Trends 2022
2021-12-02 13:00 - 14:00
Leaders from WarnerMedia, Graham Media Group, Perspective Media and Dalet will offer predictions for the industry’s most important technology trends for 2022 – as well as what they hope to see – in a TVNewsCheck Working Lunch Webinar, 2022 Technology Trends Forecast. Panelists will look ahead to developments they foresee in cloud operations, virtualization and IP, streaming technology and SaaS, along with the industry’s continued move from Capex to Opex models and further shifts spurred by remote production.

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NEXT Women Presents: Coffee with Jennifer Hungerbuhler
2021-11-19 11:30 - 11:45
Grab a cup of coffee and join Abby Auerbach, CCO, TVB & Executive Director, NEXT Women, for a 15 minute conversation with Jennifer Hungerbuhler of Dentsu.

At Dentsu, Jennifer is charged with innovating consistent and scalable buying and investment capabilities and developing richer media owner partnerships, locally and globally. With over 20 years of experience in advertising and media buying, she has worked across a variety of categories and with high-profile clients such as Cadillac, P&G, The Home Depot, and many others.

Jennifer and Abby discuss impressions-based buying, the future of local and advice for women in the industry.

Video OnDemand

AAPC: TVB Virtual Masterclass Series
2021-11-18 14:00 - 14:30
Part 1: 2022 Gubernatorial Races

Brad Seitter, EVP Business Development, presents highlights from the 2021 Forward Conference. In this session, Marshall Cohen, Political Director of the DGA, and David Rexrode, Executive Director of the RGA, share their thoughts on the 36 gubernatorial seats on the ballot in 2022. Get their invaluable insight on everything from incumbent campaign dollars to TV ad spending.

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Radio Ink & RBR: Forecast 2022
2021-11-16 07:45 - 19:30
The event gathers owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. It is the only conference of its kind, providing participants the opportunity to hear about trends, focus on major issues in a joint setting, and meet the trendsetters shaping and analyzing the future. Though the primary focus is on the numbers, this conference examines the information that drives those numbers.

This year Radio Ink will be joined by Radio + Television Business Report in co-presenting the prestigious summit covering a wide range of topics important to all broadcasters, both radio and television, as they look to the future of the industry.

Capping the financial conference every year is a celebration of Radio Ink’s “40 Most Powerful People in Radio” who are presented their plaques and join us for cocktails in their honor. This year Radio + Television Business Report’s “Top Broadcast Television Leaders” will also be invited to be part of this elegant event where they will also receive their plaques. All registered conference attendees are guaranteed an invitation to this exclusive (and power-filled) Broadcast Leadership cocktail party.

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TVB Webinar: TVB’s Digital Media Audits - Sell More Digital & TV
2021-10-27 13:00 - 13:30
Presented by: David Buonfiglio, VP, Digital, TVB

Learn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths, weaknesses and opportunities in digital media and take a detailed look at their web presence.

The audit includes data about website health, on-page SEO, keyword research, content analysis, social media and local SEO. The goal is to provide valuable insights that prompt a deeper conversation about digital media and open up new opportunities for digital revenue growth.

Key topics include:

How much are search engines actually helping local clients with web traffic?What kind of content should an advertiser consider for online and TV commercials?The importance of branded searches for TV advertisers.Local SEO basics that represent the foundation of your client’s online presence.Your questions! This is your opportunity to ask questions about digital audits.

OnDemand Webinar

TVN Webinar: Addressability & Local TV Advertising
2021-10-20 13:00 - 15:00
TV station groups have been introducing addressability as an option for national, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing?

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AAPC: Pollies 2021 LIVE
2021-10-19 08:00 - 2021-10-21 17:00
Politics is a relationship business. As political professionals, for the past year, we’ve had to reinvent the way we relate to voters and run campaigns. The Pollies ‘21 LIVE conference is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of speakers, attendees, dining, adventures—and FUN. What’s more, the investment you make in attending the Pollies goes right back—to you! Not only will you enjoy a great experience, you’ll support the work of the only nonprofit Association working to advance the industry, protect your ability to do business and safeguard political free speech. Don’t miss the Pollies 21 Live, October 19-21, 2021 at Caesars Palace in Las Vegas, NV and online!

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ANA: Masters of Marketing
2021-10-05 08:00 - 2021-10-08 17:00
As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today’s evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, “Force for Good. Force for Growth.”

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Forward Conference
2021-09-30 00:00 - 23:59
Alt Forward 2020 was a great success. We thank our speakers for their expert thought leadership, and the +3600 broadcasters, agencies and advertisers who came together to help advance the local broadcast industry.

As we prepare for Forward 2021, you can reach out to us if you’d like to learn more about sponsorship and speaking opportunities.

TVN Webinar: TV 2025
2021-09-22 13:00 - 2021-09-23 15:30
TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The event also features the presentation of the Station Group of the Year award and an interview with its chief executive, along with a concluding roundtable discussion.

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Cynopsis: That Big TV Conference
2021-09-21 00:00 - 2021-09-23 23:59
The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global events.

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ANA: Masters of Data & Technology
2021-08-16 08:00 - 2021-08-18 17:00
Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources on these tools, many are still struggling to maximize their investments.

At the ANA’s Masters of Data and Technology Conference, you’ll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey.

Attendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced, and how they led leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.

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ANA: Brand Masters
2021-08-02 08:00 - 2021-08-04 17:00
The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience, while also building their brand.

Great branding has always had the ability to inspire and transform, and the past year has only amplified this trend. Today, “acts” are important, rather than just “ads.” We’ve seen this taking shape with the rise in brand purpose, socially responsible marketing, and marketing that has a customer-centric, people-first mindset. More brands are using their voices in the marketplace to highlight stories that raise issues — in order to spark conversations, eliminate barriers, drive change, and of course, grow the brand. This is inspirational branding.

Please consider joining us for this important event… and we promise you will leave with a healthy dose of INSPIRATION, combined with the strategic fuel needed to drive growth and create meaningful, sustainable value with your customers.

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TVB Member Webinar: Linear + OTT Advertiser Success Stories
2021-07-29 13:00 - 14:00
Moderated by: Brian Allers, SVP, Business Development, TVB

Presenters:Rachael Gordon, CMO, Texas Mattress MakersCesar Olivier, Manager, Strategic Partners, PremionLori Cauley, Chief Brand Officer, Member One Credit UnionPatrick Callahan, Manager, Digital Sales, GrayMichelle Behrendt (Cray), COO & CMO, Oak ElectricMike Talik, Digital Sales Manager, WXYZ / WMYD Scripps

OTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include:

Why these local businesses decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.Types of creative and learnings from station’s performance reports.Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.

OnDemand Webinar
