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DTSTART;TZID=America/New_York:20210721T080000
DTEND;TZID=America/New_York:20210723T170000
DTSTAMP:20260605T084820
CREATED:20210629T144608Z
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UID:10000115-1626854400-1627059600@www.tvb.org
SUMMARY:ANA: Masters of B2B Marketing
DESCRIPTION:This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets\, B2B marketers are challenged to be more innovative and use their resources wisely.It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom\, insights\, and perspectives to help attendees improve their decision making and become better business marketers. \n\n\n\nYou’ll be challenged to: \n\n\n\nAct on and acknowledge the issues and opportunitiesCommit to the change necessary to influence the direction of your brandsBecome customer-centric and aspire to make a positive difference in the world\n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-b2b-marketing/
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DTSTART;TZID=America/New_York:20210624T130000
DTEND;TZID=America/New_York:20210624T134500
DTSTAMP:20260605T084820
CREATED:20210521T162301Z
LAST-MODIFIED:20211215T200354Z
UID:10000110-1624539600-1624542300@www.tvb.org
SUMMARY:TVB Member Webinar: The ABCs of OTT
DESCRIPTION:Presented by: David Buonfiglio\, VP\, Digital\, TVB \n\n\n\nWhen surveyed\, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers. \n\n\n\nIn this webcast\, we’ll highlight the major themes of the white paper\, hear from many of our industry experts who provided their insights\, and answer questions including: \n\n\n\nHow much knowledge of technology does a TV seller really need to properly sell OTT?What are the most common mistakes local sellers make?How do sellers distinguish their OTT platforms from others?What to ask advertisers before talking about OTT?\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-the-abcs-of-ott/
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DTSTART;TZID=America/New_York:20210615T130000
DTEND;TZID=America/New_York:20210615T140000
DTSTAMP:20260605T084820
CREATED:20210511T203408Z
LAST-MODIFIED:20211215T200247Z
UID:10000109-1623762000-1623765600@www.tvb.org
SUMMARY:TVB Member Webinar: Mid-Year Forecast for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs the country emerges from the pandemic and the economy recovers\, there is optimism for local advertising across all major categories. BIA is tracking opportunities and concerns\, along with an updated local ad forecast for 2021 that covers top media and 95 business categories. \n\n\n\nJoin TVB for an interview with BIA’s key executives as they discuss new expectations for the year and important analyses for local TV. Key topics include: \n\n\n\nUpdated 2021 U.S. advertising forecastTop business verticals for local televisionDigital growth over the last 12-18 months and projections for the rest of 2021\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-mid-year-forecast-for-local-tv/
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DTSTART;TZID=America/New_York:20210615T123000
DTEND;TZID=America/New_York:20210616T160000
DTSTAMP:20260605T084820
CREATED:20210414T202100Z
LAST-MODIFIED:20210602T215546Z
UID:10000105-1623760200-1623859200@www.tvb.org
SUMMARY:Cynopsis: Measurement & Data Conference
DESCRIPTION:The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts\, researchers and media leaders coming together virtually. Over the course of two days\, we’ll present the freshest thinking on buying and selling for the holistic video marketplace. \n\n\n\nOn June 15-16\, attendees will learn the latest trends in: Attribution\, Addressable TV\, CTV\, OTT\, Privacy\, Data\, and Ad Fraud.  \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/cynopsis-measurement-data-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210519T130000
DTEND;TZID=America/New_York:20210519T140000
DTSTAMP:20260605T084820
CREATED:20210414T202510Z
LAST-MODIFIED:20210517T145443Z
UID:10000106-1621429200-1621432800@www.tvb.org
SUMMARY:TVN Webinar: Automation & Optimizing Spot TV
DESCRIPTION:Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates\, in-flight reconciliation\, and other key tasks? How is the buy-side doing at automating RFPs\, in-flight reconciliation and other key parts of the media planning and buying process? \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-automation-optimizing-spot-tv/
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DTSTART;TZID=America/New_York:20210429T193000
DTEND;TZID=America/New_York:20210429T223000
DTSTAMP:20260605T084820
CREATED:20210414T201345Z
LAST-MODIFIED:20210414T203038Z
UID:10000104-1619724600-1619735400@www.tvb.org
SUMMARY:AAPC: The Pollie Awards Virtual Ceremony
DESCRIPTION:learn more
URL:https://www.tvb.org/event/aapc-the-pollie-awards-virtual-ceremony/
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