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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211027T130000
DTEND;TZID=America/New_York:20211027T133000
DTSTAMP:20260604T161903
CREATED:20211005T134348Z
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UID:10000122-1635339600-1635341400@www.tvb.org
SUMMARY:TVB Webinar: TVB’s Digital Media Audits - Sell More Digital & TV
DESCRIPTION:Presented by: David Buonfiglio\, VP\, Digital\, TVB \n\n\n\nLearn how TVB can provide an audit for your advertisers using a state-of-the-art digital media platform. We tell advertisers about the strengths\, weaknesses and opportunities in digital media and take a detailed look at their web presence.  \n\n\n\nThe audit includes data about website health\, on-page SEO\, keyword research\, content analysis\, social media and local SEO. The goal is to provide valuable insights that prompt a deeper conversation about digital media and open up new opportunities for digital revenue growth. \n\n\n\nKey topics include: \n\n\n\nHow much are search engines actually helping local clients with web traffic?What kind of content should an advertiser consider for online and TV commercials?The importance of branded searches for TV advertisers.Local SEO basics that represent the foundation of your client’s online presence.Your questions! This is your opportunity to ask questions about digital audits.\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-tvbs-digital-media-audits-sell-more-digital-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211020T130000
DTEND;TZID=America/New_York:20211020T150000
DTSTAMP:20260604T161903
CREATED:20210629T141540Z
LAST-MODIFIED:20210818T202738Z
UID:10000111-1634734800-1634742000@www.tvb.org
SUMMARY:TVN Webinar: Addressability & Local TV Advertising
DESCRIPTION:TV station groups have been introducing addressability as an option for national\, regional and local advertisers. How do these pioneering projects compare with those offered by broadcast and cable networks? What technologies are assisting broadcasters and how well are they performing? \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/tvn-webinar-addressability-local-tv-advertising/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211019T080000
DTEND;TZID=America/New_York:20211021T170000
DTSTAMP:20260604T161903
CREATED:20210629T144304Z
LAST-MODIFIED:20210707T171926Z
UID:10000114-1634630400-1634835600@www.tvb.org
SUMMARY:AAPC: Pollies 2021 LIVE
DESCRIPTION:Politics is a relationship business.  As political professionals\, for the past year\, we’ve had to reinvent the way we relate to voters and run campaigns.  The Pollies ‘21 LIVE conference is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year\, the Pollies is your best opportunity to grow your skills and expand your network.  No other industry event offers the same caliber of speakers\, attendees\, dining\, adventures—and FUN.  What’s more\, the investment you make in attending the Pollies goes right back—to you!  Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. Don’t miss the Pollies 21 Live\, October 19-21\, 2021 at Caesars Palace in Las Vegas\, NV and online! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-pollies-2021-live/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211005T080000
DTEND;TZID=America/New_York:20211008T170000
DTSTAMP:20260604T161903
CREATED:20210629T144959Z
LAST-MODIFIED:20210818T195415Z
UID:10000118-1633420800-1633712400@www.tvb.org
SUMMARY:ANA: Masters of Marketing
DESCRIPTION:As the marketing and advertising industry continues to battle the complex challenges of the last year\, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today’s evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme\, “Force for Good. Force for Growth.” \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/ana-masters-of-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210930T000000
DTEND;TZID=America/New_York:20210930T235959
DTSTAMP:20260604T161903
CREATED:20210422T182345Z
LAST-MODIFIED:20210519T233357Z
UID:10000108-1632960000-1633046399@www.tvb.org
SUMMARY:Forward Conference
DESCRIPTION:  \n\n\n\n\n\n\n\n\n\nAlt Forward 2020 was a great success. We thank our speakers for their expert thought leadership\, and the +3600 broadcasters\, agencies and advertisers who came together to help advance the local broadcast industry. \n\n\n\nAs we prepare for Forward 2021\, you can reach out to us if you’d like to learn more about sponsorship and speaking opportunities.
URL:https://www.tvb.org/conferences/forward-conference-2021/
CATEGORIES:Alt Forward
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210922T130000
DTEND;TZID=America/New_York:20210923T153000
DTSTAMP:20260604T161903
CREATED:20210818T200252Z
LAST-MODIFIED:20210818T200255Z
UID:10000120-1632315600-1632411000@www.tvb.org
SUMMARY:TVN Webinar: TV 2025
DESCRIPTION:TV leaders will frame out monetization strategies for a dramatically changed\, post-pandemic market in this two-day virtual conference. Panels will examine data\, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The event also features the presentation of the Station Group of the Year award and an interview with its chief executive\, along with a concluding roundtable discussion.  \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvn-webinar-tv-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210921T000000
DTEND;TZID=America/New_York:20210923T235959
DTSTAMP:20260604T161903
CREATED:20210818T203150Z
LAST-MODIFIED:20210818T203151Z
UID:10000121-1632182400-1632441599@www.tvb.org
SUMMARY:Cynopsis: That Big TV Conference
DESCRIPTION:The 3-day\, virtual Big TV Conference\, offers senior agency\, programming\, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business\, whose evolution has been permanently accelerated by global events. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/cynopsis-that-big-tv-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210816T080000
DTEND;TZID=America/New_York:20210818T170000
DTSTAMP:20260604T161903
CREATED:20210629T144902Z
LAST-MODIFIED:20210818T195310Z
UID:10000117-1629100800-1629306000@www.tvb.org
SUMMARY:ANA: Masters of Data & Technology
DESCRIPTION:Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation\, data policies\, consumer behavior\, and an increasingly vast and complex technology landscape\, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet\, despite investing a third of their resources on these tools\, many are still struggling to maximize their investments. \n\n\n\nAt the ANA’s Masters of Data and Technology Conference\, you’ll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey. \n\n\n\nAttendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced\, and how they led leveraged their marketing technologies\, data\, talent\, and processes to overcome adversity and drive growth in a post-COVID world. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-data-technology/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210802T080000
DTEND;TZID=America/New_York:20210804T170000
DTSTAMP:20260604T161903
CREATED:20210629T144747Z
LAST-MODIFIED:20210707T171651Z
UID:10000116-1627891200-1628096400@www.tvb.org
SUMMARY:ANA: Brand Masters
DESCRIPTION:The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience\, while also building their brand. \n\n\n\nGreat branding has always had the ability to inspire and transform\, and the past year has only amplified this trend. Today\, “acts” are important\, rather than just “ads.” We’ve seen this taking shape with the rise in brand purpose\, socially responsible marketing\, and marketing that has a customer-centric\, people-first mindset. More brands are using their voices in the marketplace to highlight stories that raise issues — in order to spark conversations\, eliminate barriers\, drive change\, and of course\, grow the brand. This is inspirational branding. \n\n\n\nPlease consider joining us for this important event… and we promise you will leave with a healthy dose of INSPIRATION\, combined with the strategic fuel needed to drive growth and create meaningful\, sustainable value with your customers. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-brand-masters/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T130000
DTEND;TZID=America/New_York:20210729T140000
DTSTAMP:20260604T161903
CREATED:20210414T201011Z
LAST-MODIFIED:20211215T200714Z
UID:10000103-1627563600-1627567200@www.tvb.org
SUMMARY:TVB Member Webinar: Linear + OTT Advertiser Success Stories
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters:Rachael Gordon\, CMO\, Texas Mattress MakersCesar Olivier\, Manager\, Strategic Partners\, PremionLori Cauley\, Chief Brand Officer\, Member One Credit UnionPatrick Callahan\, Manager\, Digital Sales\, GrayMichelle Behrendt (Cray)\, COO & CMO\, Oak ElectricMike Talik\, Digital Sales Manager\, WXYZ / WMYD Scripps \n\n\n\nOTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include: \n\n\n\nWhy these local businesses decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.Types of creative and learnings from station’s performance reports.Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-linear-ott-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T080000
DTEND;TZID=America/New_York:20210729T170000
DTSTAMP:20260604T161903
CREATED:20210629T143742Z
LAST-MODIFIED:20210707T171445Z
UID:10000113-1627545600-1627578000@www.tvb.org
SUMMARY:AAPC: 2021 Digital Politics
DESCRIPTION:AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics\, optimizing campaign budget and time with the cutting-edge digital tools and strategies\, and where digital is headed in a post-COVID campaign cycle. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-2021-digital-politics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210728T130000
DTEND;TZID=America/New_York:20210728T140000
DTSTAMP:20260604T161903
CREATED:20210414T203356Z
LAST-MODIFIED:20210602T215648Z
UID:10000107-1627477200-1627480800@www.tvb.org
SUMMARY:TVN Webinar: Audience Segmentation & Optimizing Spot TV
DESCRIPTION:How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-diversify-your-digital-revenue-streams/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T130000
DTEND;TZID=America/New_York:20210721T133000
DTSTAMP:20260604T161903
CREATED:20210708T132636Z
LAST-MODIFIED:20211215T200528Z
UID:10000119-1626872400-1626874200@www.tvb.org
SUMMARY:TVB NEXT Women Webinar: State of Women in Local TV Survey
DESCRIPTION:NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. BIA’s Managing Director Rick Ducey and SVP\, Marketing and Data Products MacKenzie Lovings will share key findings and insights including: opportunities and challenges women face today in the industry and women’s views on professional development\, career advancement and diversity.  \n\n\n\nWe look forward to releasing the survey results and making them available to NEXT Women and their allies. We hope you’ll join the discussion of this very important topic.  \n\n\n\n\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-next-women-webinar-state-of-women-in-local-tv-survey/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T080000
DTEND;TZID=America/New_York:20210723T170000
DTSTAMP:20260604T161903
CREATED:20210629T144608Z
LAST-MODIFIED:20210707T171314Z
UID:10000115-1626854400-1627059600@www.tvb.org
SUMMARY:ANA: Masters of B2B Marketing
DESCRIPTION:This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets\, B2B marketers are challenged to be more innovative and use their resources wisely.It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom\, insights\, and perspectives to help attendees improve their decision making and become better business marketers. \n\n\n\nYou’ll be challenged to: \n\n\n\nAct on and acknowledge the issues and opportunitiesCommit to the change necessary to influence the direction of your brandsBecome customer-centric and aspire to make a positive difference in the world\n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-b2b-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210624T130000
DTEND;TZID=America/New_York:20210624T134500
DTSTAMP:20260604T161903
CREATED:20210521T162301Z
LAST-MODIFIED:20211215T200354Z
UID:10000110-1624539600-1624542300@www.tvb.org
SUMMARY:TVB Member Webinar: The ABCs of OTT
DESCRIPTION:Presented by: David Buonfiglio\, VP\, Digital\, TVB \n\n\n\nWhen surveyed\, broadcast TV’s digital leaders were clear: They want TVB to help sellers with the foundational knowledge of selling OTT and they want to hear from industry thought leaders. We interviewed the experts and created a white paper to prepare sellers to sell OTT inventory to local advertisers. \n\n\n\nIn this webcast\, we’ll highlight the major themes of the white paper\, hear from many of our industry experts who provided their insights\, and answer questions including: \n\n\n\nHow much knowledge of technology does a TV seller really need to properly sell OTT?What are the most common mistakes local sellers make?How do sellers distinguish their OTT platforms from others?What to ask advertisers before talking about OTT?\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-the-abcs-of-ott/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T130000
DTEND;TZID=America/New_York:20210615T140000
DTSTAMP:20260604T161903
CREATED:20210511T203408Z
LAST-MODIFIED:20211215T200247Z
UID:10000109-1623762000-1623765600@www.tvb.org
SUMMARY:TVB Member Webinar: Mid-Year Forecast for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs the country emerges from the pandemic and the economy recovers\, there is optimism for local advertising across all major categories. BIA is tracking opportunities and concerns\, along with an updated local ad forecast for 2021 that covers top media and 95 business categories. \n\n\n\nJoin TVB for an interview with BIA’s key executives as they discuss new expectations for the year and important analyses for local TV. Key topics include: \n\n\n\nUpdated 2021 U.S. advertising forecastTop business verticals for local televisionDigital growth over the last 12-18 months and projections for the rest of 2021\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-mid-year-forecast-for-local-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T123000
DTEND;TZID=America/New_York:20210616T160000
DTSTAMP:20260604T161903
CREATED:20210414T202100Z
LAST-MODIFIED:20210602T215546Z
UID:10000105-1623760200-1623859200@www.tvb.org
SUMMARY:Cynopsis: Measurement & Data Conference
DESCRIPTION:The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts\, researchers and media leaders coming together virtually. Over the course of two days\, we’ll present the freshest thinking on buying and selling for the holistic video marketplace. \n\n\n\nOn June 15-16\, attendees will learn the latest trends in: Attribution\, Addressable TV\, CTV\, OTT\, Privacy\, Data\, and Ad Fraud.  \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/cynopsis-measurement-data-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210519T130000
DTEND;TZID=America/New_York:20210519T140000
DTSTAMP:20260604T161903
CREATED:20210414T202510Z
LAST-MODIFIED:20210517T145443Z
UID:10000106-1621429200-1621432800@www.tvb.org
SUMMARY:TVN Webinar: Automation & Optimizing Spot TV
DESCRIPTION:Broadcasters and their technology partners have been striving to automate key parts of the spot TV selling process. How are they doing at automating audience estimates\, in-flight reconciliation\, and other key tasks? How is the buy-side doing at automating RFPs\, in-flight reconciliation and other key parts of the media planning and buying process? \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-automation-optimizing-spot-tv/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210429T193000
DTEND;TZID=America/New_York:20210429T223000
DTSTAMP:20260604T161903
CREATED:20210414T201345Z
LAST-MODIFIED:20210414T203038Z
UID:10000104-1619724600-1619735400@www.tvb.org
SUMMARY:AAPC: The Pollie Awards Virtual Ceremony
DESCRIPTION:learn more
URL:https://www.tvb.org/event/aapc-the-pollie-awards-virtual-ceremony/
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