BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TVB - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.tvb.org
X-WR-CALDESC:Events for TVB
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T080000
DTEND;TZID=America/New_York:20210723T170000
DTSTAMP:20210707T171314Z
CREATED:20210629T144608Z
LAST-MODIFIED:20210707T171314Z
UID:10000115-1626854400-1627059600@www.tvb.org
SUMMARY:ANA: Masters of B2B Marketing
DESCRIPTION:This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets\, B2B marketers are challenged to be more innovative and use their resources wisely.It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom\, insights\, and perspectives to help attendees improve their decision making and become better business marketers. \n\n\n\nYou’ll be challenged to: \n\n\n\nAct on and acknowledge the issues and opportunitiesCommit to the change necessary to influence the direction of your brandsBecome customer-centric and aspire to make a positive difference in the world\n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-b2b-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210721T130000
DTEND;TZID=America/New_York:20210721T133000
DTSTAMP:20211215T200528Z
CREATED:20210708T132636Z
LAST-MODIFIED:20211215T200528Z
UID:10000119-1626872400-1626874200@www.tvb.org
SUMMARY:TVB NEXT Women Webinar: State of Women in Local TV Survey
DESCRIPTION:NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. BIA’s Managing Director Rick Ducey and SVP\, Marketing and Data Products MacKenzie Lovings will share key findings and insights including: opportunities and challenges women face today in the industry and women’s views on professional development\, career advancement and diversity.  \n\n\n\nWe look forward to releasing the survey results and making them available to NEXT Women and their allies. We hope you’ll join the discussion of this very important topic.  \n\n\n\n\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-next-women-webinar-state-of-women-in-local-tv-survey/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210728T130000
DTEND;TZID=America/New_York:20210728T140000
DTSTAMP:20210602T215648Z
CREATED:20210414T203356Z
LAST-MODIFIED:20210602T215648Z
UID:10000107-1627477200-1627480800@www.tvb.org
SUMMARY:TVN Webinar: Audience Segmentation & Optimizing Spot TV
DESCRIPTION:How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? \n\n\n\n\nlearn more
URL:https://www.tvb.org/event/tvn-webinar-diversify-your-digital-revenue-streams/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T080000
DTEND;TZID=America/New_York:20210729T170000
DTSTAMP:20210707T171445Z
CREATED:20210629T143742Z
LAST-MODIFIED:20210707T171445Z
UID:10000113-1627545600-1627578000@www.tvb.org
SUMMARY:AAPC: 2021 Digital Politics
DESCRIPTION:AAPC’s 2021 Digital Politics is this year’s must-attend event featuring engaging programming on reaching voters where they are using digital tactics\, optimizing campaign budget and time with the cutting-edge digital tools and strategies\, and where digital is headed in a post-COVID campaign cycle. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-2021-digital-politics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T130000
DTEND;TZID=America/New_York:20210729T140000
DTSTAMP:20211215T200714Z
CREATED:20210414T201011Z
LAST-MODIFIED:20211215T200714Z
UID:10000103-1627563600-1627567200@www.tvb.org
SUMMARY:TVB Member Webinar: Linear + OTT Advertiser Success Stories
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVB \n\n\n\nPresenters:Rachael Gordon\, CMO\, Texas Mattress MakersCesar Olivier\, Manager\, Strategic Partners\, PremionLori Cauley\, Chief Brand Officer\, Member One Credit UnionPatrick Callahan\, Manager\, Digital Sales\, GrayMichelle Behrendt (Cray)\, COO & CMO\, Oak ElectricMike Talik\, Digital Sales Manager\, WXYZ / WMYD Scripps \n\n\n\nOTT is the HOTTEST media local stations have to sell. During this session you will hear directly from local businesses who have added OTT as an extension to their broadcast TV schedule. Key topics include: \n\n\n\nWhy these local businesses decided to add OTT to their media mix.Where the budget came from – newly created or cost shifted from another form of media?How broadcast TV’s reach and OTT’s targeting ability positively impacts the bottom line.Types of creative and learnings from station’s performance reports.Your questions! This is your opportunity to ask key decision makers how they’re utilizing these two powerful forms of media.\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-member-webinar-linear-ott-success/
END:VEVENT
END:VCALENDAR