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SUMMARY:ANA: Brand Masters
DESCRIPTION:The art and science of branding has never been more of a focus than it is today. Inspirational branding drives emotional connections and leads to consumer action that drives brand growth. Come hear from brands that have combined the art with the science to bring their voice and values to their audience\, while also building their brand. \n\n\n\nGreat branding has always had the ability to inspire and transform\, and the past year has only amplified this trend. Today\, “acts” are important\, rather than just “ads.” We’ve seen this taking shape with the rise in brand purpose\, socially responsible marketing\, and marketing that has a customer-centric\, people-first mindset. More brands are using their voices in the marketplace to highlight stories that raise issues — in order to spark conversations\, eliminate barriers\, drive change\, and of course\, grow the brand. This is inspirational branding. \n\n\n\nPlease consider joining us for this important event… and we promise you will leave with a healthy dose of INSPIRATION\, combined with the strategic fuel needed to drive growth and create meaningful\, sustainable value with your customers. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-brand-masters/
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SUMMARY:ANA: Masters of Data & Technology
DESCRIPTION:Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation\, data policies\, consumer behavior\, and an increasingly vast and complex technology landscape\, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet\, despite investing a third of their resources on these tools\, many are still struggling to maximize their investments. \n\n\n\nAt the ANA’s Masters of Data and Technology Conference\, you’ll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey. \n\n\n\nAttendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced\, and how they led leveraged their marketing technologies\, data\, talent\, and processes to overcome adversity and drive growth in a post-COVID world. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-masters-of-data-technology/
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