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DTSTART;TZID=America/New_York:20220113T130000
DTEND;TZID=America/New_York:20220113T140000
DTSTAMP:20220103T213757Z
CREATED:20220103T213756Z
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UID:10000138-1642078800-1642082400@www.tvb.org
SUMMARY:TVN Webinar: Spot TV Forecast 2022
DESCRIPTION:TVNewsCheck in early October forecast a 4.2% increase for core spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting\, performance campaigns\, impression-based transactions and audience measurement\, including the addition of BBO homes to the Nielsen sample? \n\n\n\nSpeakers: \n\n\n\nJoe Cerone\, EVP Local Investment\, ZenithKathy Doyle\, EVP Managing Director\, Local Investment\, Magna GlobalMartha Matthews\, SVP Local Investment\, DentsuShawn Makhijani\, SVP Business Development and Strategy\, NBCUniversal LocalKathy Haley\, Co-Founder & Publisher\, TVNewsCheck (moderator) \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/tvn-webinar-spot-tv-forecast-2022/
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DTSTART;TZID=America/New_York:20220113T140000
DTEND;TZID=America/New_York:20220113T143000
DTSTAMP:20211209T155616Z
CREATED:20211027T173650Z
LAST-MODIFIED:20211209T155616Z
UID:10000134-1642082400-1642084200@www.tvb.org
SUMMARY:AAPC: TVB Virtual Masterclass Series
DESCRIPTION:Part 3: TVB’s Newest Voter Funnel Media Influence Study \n\n\n\n\n\nTVB’s Chief Research Officer\, Hadassa Gerber\, will present new voter research conducted during the November 2nd elections in Virginia. Key findings include what media influenced voters the most\, how and when respondents voted\, and what media they trusted most. Findings will also highlight differences between political parties and select demographics. Don’t miss these invaluable insights! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-tvb-virtual-masterclass-series-3/
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DTSTART;TZID=America/New_York:20220120T130000
DTEND;TZID=America/New_York:20220120T140000
DTSTAMP:20220103T213608Z
CREATED:20220103T213341Z
LAST-MODIFIED:20220103T213608Z
UID:10000137-1642683600-1642687200@www.tvb.org
SUMMARY:TVN Webinar: Bringing In New Revenue Streams from ATSC 3.0 Infrastructure
DESCRIPTION:Station groups are sitting on an asset companies would pay billions for: broadcast spectrum. ATSC 3.0 infrastructure will position stations to not just create their own OTT platforms\, but also auction off a portion of their spectrum for datacasting needed for smart cities\, enhanced GPS\, infotainment\, autonomous vehicle control\, and a host of IoT use cases. LTN Global moderates a discussion on the scope of new ATSC 3.0 opportunities and how station groups are monetizing their investment. \n\n\n\nSpeakers:Mary Crebassa\, VP Major Accounts\, LTN GlobalJohn Hane\, President\, BitPathBrett Jenkins\, EVP & CTO\, Nexstar Media GroupMark Aitken\, SVP Advanced Technology\, Sinclair Broadcast Group and President\, One MediaKerry Oslund\, VP Strategy & Business Development. The E.W. Scripps Co. \n\n\n\n\nLearn More
URL:https://www.tvb.org/event/bringing-in-new-revenue-streams-from-atsc-3-0-infrastructure/
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DTSTART;TZID=America/New_York:20220128T113000
DTEND;TZID=America/New_York:20220128T114500
DTSTAMP:20220204T184603Z
CREATED:20220110T184140Z
LAST-MODIFIED:20220204T184603Z
UID:10000139-1643369400-1643370300@www.tvb.org
SUMMARY:NEXT Women: Coffee with Ashley Gold
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, for a 15 minute conversation with Ashley Gold of Hearst Television. \n\n\n\nIn her current role as EVP and group head of Hearst Television\, Ashley shares oversight of Hearst’s 33 TV stations and two radio stations. She joined Hearst as VP sales in 2017 after serving as GM of KRON-TV in San Francisco and KOIN-TV in Portland\, Oregon.  \n\n\n\nAshley and Abby will discuss the importance of mentorship\, the future of localism\, and advice for women in the industry. \n\n\n\nUnderwritten by WideOrbit. \n\n\n\n\nVideo OnDemand
URL:https://www.tvb.org/event/next-women-coffee-with-ashley-gold/
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