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DTSTART;TZID=America/New_York:20220203T130000
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DTSTAMP:20220204T184404Z
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UID:10000140-1643893200-1643896800@www.tvb.org
SUMMARY:TVB Webinar: 2022 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\nHow do Americans use TV and other media platforms?What is the reach of media platforms and how much time do people spend with them?Does streaming impact linear TV?How do the findings differ demographically\, ethnically and by product category?\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-2022-media-comparisons-study/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220211T130000
DTEND;TZID=America/New_York:20220211T140000
DTSTAMP:20220208T170833Z
CREATED:20220208T170249Z
LAST-MODIFIED:20220208T170833Z
UID:10000145-1644584400-1644588000@www.tvb.org
SUMMARY:TVNewsCheck: Boosting Audience On Linear and Digital
DESCRIPTION:Station groups are using novel digital approaches to expand their audiences and deepen engagement with them on both their linear and digital channels. Newsletters\, user generated content\, citizen journalism and dramatically evolving uses of social media are all proving effective tools in the effort to grow audiences. \n\n\n\nSpeakers: \n\n\n\nKen Haddad\, Digital Special Projects Manager\, WDIVJennifer Rigby\, News Director\, WXIAJoanie Vasiliadis\, VP Digital Content\, TegnaApryl Pilloli\, Head of Product and Innovation\, Social News DeskManny Fantis\, Senior Director of Digital News and Publishing\, Sinclair Broadcast GroupTim Wolff\, VP of TV & Digital Publishing Innovation\, FuturiMichael Depp\, Editor\, TVNewsCheck (moderator) \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvnewscheck-boosting-audience-on-linear-and-digital/
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DTSTART;TZID=America/New_York:20220215T120000
DTEND;TZID=America/New_York:20220215T130000
DTSTAMP:20220215T181947Z
CREATED:20220124T225331Z
LAST-MODIFIED:20220215T181947Z
UID:10000142-1644926400-1644930000@www.tvb.org
SUMMARY:TVB Webinar: Purchase Funnel - The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith changes in both the media and consumer landscapes\, how impactful is TV in the consumer purchase decision process? The Purchase Funnel study\, fielded by GFK\, looked at the influence of over 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\nThis year we looked at 9 categories: Auto\, Banking\, Furniture\, Legal\, Medical-Urgent Care\, Medical- Dentist/Eye doctors\, QSR\, In-Store Retail and Online Retail.Findings on the most influential media platforms are especially valuable for TV sellers.Given the unusual times we have been in for almost two years\, we also examined what consumers’ current perspectives are on future purchases. For example\, will auto or furniture buyers be purchasing online\, or going to showrooms? How are consumers getting their food from restaurants – online or in person? What are they doing more and less of?\n\n\n\nHadassa Gerber presents an overview of the Purchase Funnel Study and its valuable marketing media insights! \n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/tvb-webinar-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
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DTSTART;TZID=America/New_York:20220222T130000
DTEND;TZID=America/New_York:20220222T140000
DTSTAMP:20220223T014100Z
CREATED:20220125T213312Z
LAST-MODIFIED:20220223T014100Z
UID:10000143-1645534800-1645538400@www.tvb.org
SUMMARY:TVB Webinar: 2022 Hot Sales Categories
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenters:Brian Wexler\, SVP\, Business Development\, TVBDave Buonfiglio\, VP\, Digital\, TVBBrian Allers\, SVP\, Business Development\, TVBGreg Crowley\, Owner\, Crowley Furniture \n\n\n\nBIA Advisory Services updated their 2022 U.S. Local Ad Sales Forecast and there are some surprise categories at the top of their list. Our team of experts will break down key sales categories on BIA’s list and highlight the best opportunities for you to make money. \n\n\n\nBrian Wexler will walk through the top 12 projected Ad Spend Categories for 2022\, taking a deep dive in Financial\, Insurance\, Retail & General Services. Brian will showcase new research and strategies you can immediately take to the field and close new business.Dave Buonfiglio tackles the top categories on BIA’s list\, arming digital sellers with data-driven insights to develop new business in these hot categories.Brian Allers interviews Greg Crowley – Crowley Furniture in Kansas City continued to advertise throughout the pandemic. Staying on air increased their business by 50% in a two-year span. Greg will talk about how his company altered their messaging to help three stores navigate the supply chain crunch\, why he decided to stay on TV\, and how these strategic moves led his 68-year-old company to a record year in 2021.\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/tvb-webinar-2022-hot-sales-categories/
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