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DTSTART;TZID=America/New_York:20220302T080000
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UID:10000124-1646208000-1646409600@www.tvb.org
SUMMARY:ANA: 2022 Media
DESCRIPTION:Media is the most significant marketing investment for most companies\, but it’s complex and constantly evolving. \n\n\n\nThe 2022 ANA Media Conference\, presented by A+E Networks\, is the preeminent forum to discuss the industry’s most pressing media issues\, including data and privacy\, measurement\, supplier diversity\, transparency\, CTV\, and more. Over the past 10 years\, this conference has grown to be one of the industry’s seminal events\, breaking the media transparency story in 2015 and bringing together senior advertising leaders to tackle the industry’s latest trends and greatest challenges. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-2022-media-conference/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220310T130000
DTEND;TZID=America/New_York:20220310T134500
DTSTAMP:20220310T185005Z
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LAST-MODIFIED:20220310T185005Z
UID:10000147-1646917200-1646919900@www.tvb.org
SUMMARY:TVB Webinar: 2022 Online Sports Betting Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis study focuses on online sports betting\, a hot category for local TV news stations. We examined media’s influence on bettors’ awareness\, consideration and bet placing\, as well as bettors’ demographics and betting habits. \n\n\n\nWhat advertising media were important in creating awareness of sports betting options? How did TV influence bettors’ search selections? How many online sports betting accounts do they have and which were cited most often?How frequently did they bet?Do they watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\n \n\n\n\n\nWEBINAR VOD
URL:https://www.tvb.org/event/tvb-webinar-2022-online-sports-betting-study/
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DTSTART;TZID=America/New_York:20220316T140000
DTEND;TZID=America/New_York:20220316T150000
DTSTAMP:20220317T140928Z
CREATED:20220208T165957Z
LAST-MODIFIED:20220317T140928Z
UID:10000144-1647439200-1647442800@www.tvb.org
SUMMARY:NEXT Women: Mentorship Masterclass
DESCRIPTION:The Center for Mentoring Excellence (CME) is presenting a 60-minute masterclass designed to inform\, engage and inspire NEXT Women about mentorship. \n\n\n\nLisa and Denise will provide valuable tools and tips for finding a mentor/mentee\, building the relationship and giving and getting what you need to be successful. Plus\, 100 attendees will receive Lisa’s ebook on mentorship\, courtesy of CME! \n\n\n\nSession 1: Making Mentoring Matter (15 minutes)What is mentorship and why does it matter? Learn key characteristics of a successful mentorship relationship and why it can add value to your life. \n\n\n\nSessions 2A (Mentors) & 2B (Mentees): Making Mentoring Work for You (25 minutes)Choose which session is the best fit for your goals and dig deeper into the qualities of successful mentors and mentees\, how to build trust in the relationship\, and how to communicate needs. \n\n\n\nSession 3: Bringing It All Together & Q&A (15 minutes)Round out the masterclass with valuable takeaways and live Q&A on starting or enhancing your current mentorship relationships. \n\n\n\nRegistration is free thanks to the generous support of WideOrbit. \n\n\n\n\nOnDemand VOD available soon
URL:https://www.tvb.org/event/next-women-mentorship-masterclass/
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DTSTART;TZID=America/New_York:20220317T130000
DTEND;TZID=America/New_York:20220317T140000
DTSTAMP:20220208T170746Z
CREATED:20220208T170728Z
LAST-MODIFIED:20220208T170746Z
UID:10000146-1647522000-1647525600@www.tvb.org
SUMMARY:TVNewsCheck: Multimedia Campaigns & Optimizing Spot TV
DESCRIPTION:Media buyers and sellers know they need to move to a multiplatform approach to planning spot TV campaigns\, yet barriers continue to exist. What best practices are being established at media companies and agencies to plan\, buy and steward multimedia campaigns? What media are included most effectively? What are the best strategies for agencies trying to integrate digital and linear planning and buying departments? \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/tvnewscheck-multimedia-campaigns-optimizing-spot-tv/
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DTSTART;TZID=America/New_York:20220328T080000
DTEND;TZID=America/New_York:20220330T170000
DTSTAMP:20211027T171603Z
CREATED:20211027T171549Z
LAST-MODIFIED:20211027T171603Z
UID:10000125-1648454400-1648659600@www.tvb.org
SUMMARY:ANA: 2022 Masters of Data and Technology
DESCRIPTION:Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet\, according to a recent study from Gartner\, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities. \n\n\n\nWhy settle for a D- or worse when you can get an A+? \n\n\n\nAt the 2022 ANA Masters of Data and Technology Conference\, \n\n\n\nYou’ll hear first-hand from C-suite marketing and data leaders at top brands who’ve found the key to unlocking the full potential of their data and technology capabilities.You’ll learn how data and technology is transforming companies — large and small — as well as the pain points and missed opportunities they’ve encountered throughout their journey. But that’s not all.You’ll get first-hand accounts from industry experts and leading service providers as they share the hottest trends in data and technology\, addressability\, data privacy\, and measurement\, as well as their insights on what’s coming next.\n\n\n\nUnlock your personal growth\, impact your company’s bottom-line\, and stay ahead of this rapidly evolving ecosystem.  \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-2022-masters-of-data-and-technology/
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DTSTART;TZID=America/New_York:20220331T130000
DTEND;TZID=America/New_York:20220331T134500
DTSTAMP:20220331T183610Z
CREATED:20220307T210954Z
LAST-MODIFIED:20220331T183610Z
UID:10000148-1648731600-1648734300@www.tvb.org
SUMMARY:TVB Webinar: Future of Automotive
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresenters:Steve Sturm\, Executive Automotive Consultant\, TVBJohn Papadopoulos\, SVP\, Director of Media Strategy\, Davis Elen Advertising \n\n\n\nThis webinar is designed to help sellers of all levels better understand auto marketing in 2022 and will provide insights and guidance to help navigate this dynamic market.  \n\n\n\nDavis Elen is the advertising and media agency for the Toyota Auto Dealers Association of Southern California. It is one of the largest Toyota Tier 2 agencies in the U.S. and will provide viewers an opportunity to interact live with a top auto media agency executive. \n\n\n\nSteve Sturm provides Q1 sales results\, market dynamics and consumer engagement with auto brands and dealers.Exclusive one-on-one interview with John Papadopoulos.John reviews the 2022 auto marketing and media environment from a Tier 2 perspective. He will help prepare every seller for the fast-changing auto landscape. \n\n\n\n \n\n\n\n\n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-future-of-automotive/
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