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DTSTART;TZID=America/New_York:20220411T080000
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UID:10000126-1649664000-1649869200@www.tvb.org
SUMMARY:ANA: 2022 Brand Masters
DESCRIPTION:The 2022 Brand Masters conference will celebrate the ANA Growth Agenda’s focus on Brand\, Creativity & Media\, inclusive of the key areas of Brand Management\, Brand Purpose\, Brands for Humans and Brand Activation.  These critical areas focus on building brands\, driving innovative experiences and leveraging media as the brand’s centerpiece for growth. Successful branding relies on innovation and inspiration and as a result connects with consumers to grow long term customer value. We look forward to hearing from those brands that have used their marketing voice to serve customers\, communities\, and society. \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/ana-2022-brand-masters/
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DTSTART;TZID=America/New_York:20220414T120000
DTEND;TZID=America/New_York:20220414T120000
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UID:10000149-1649937600-1649937600@www.tvb.org
SUMMARY:TVB Webinar: OTT and Ad Fraud: What TV Sellers Need to Know
DESCRIPTION:This webinar has been cancelled\n\n\n\n\n\nModerated by: David Buonfiglio\, Vice President\, Digital\, TVB \n\n\n\nGuest: Dr. Augustine Fou\, Independent Ad Fraud Researcher\, FouAnalytics \n\n\n\nDr. Fou will provide an overview of advertising fraud in OTT/CTV\, today. He’ll put OTT/CTV ad fraud in context with other digital media trends and will provide sellers with specific information and answers to local advertisers’ questions about avoiding fraud in their buys. Dr. Fou will help sellers gain the knowledge needed to understand the issues around OTT fraud.
URL:https://www.tvb.org/event/ott-and-ad-fraud-what-tv-sellers-need-to-know/
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DTSTART;TZID=America/New_York:20220420T120000
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DTSTAMP:20220415T154226Z
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UID:10000083-1650456000-1650463200@www.tvb.org
SUMMARY:iSpot: A New Era of TV Currency & Measurement
DESCRIPTION:Join iSpot’s premier virtual event on Wednesday\, April 20th from 12:00-1:50pm ET to explore a range of topics\, insightful perspectives and real use cases that will help you navigate a pivotal year of TV advertising transformation. \n\n\n\nOver the years\, iSpot has armed advertisers with a series of events\, most notably\, the Pre-front\, where we brought together the most innovative brands\, agencies\, and networks. Our immersive virtual summit\, TV Disrupt\, is the Pre-front reimagined. TV Disrupt aims to educate advertisers on how to prepare for the new era of TV currency and measurement. \n\n\n\n\nREGISTER
URL:https://www.tvb.org/event/a-new-era-of-tv-currency-measurement/
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DTSTART;TZID=America/New_York:20220421T130000
DTEND;TZID=America/New_York:20220421T140000
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UID:10000081-1650546000-1650549600@www.tvb.org
SUMMARY:TVB Webinar: American Conversation & Media Usage Studies
DESCRIPTION:Presented by: Hadassa Gerber\, Chief Research Officer\, TVB \n\n\n\nAmerican Conversation: 1-1:30 pmWord of mouth has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs to identify the role individual media platforms have in influencing those conversations. How much does local TV drive conversations about News of the Day or politics? How do Americans perceive the news they access through media platforms? How does this differ among political parties and opinion leaders for key categories (including auto\, financial\, furniture\, home improvement\, legal\, retail\, travel and others)? \n\n\n\nMedia Usage Study: 1:30-2 pm \n\n\n\nTVB commissioned Dynata to look at eight key competitive states for midterm voting\, including: AZ\, FL\, GA\, MI\, NV\, NC\, PA and WI. What media platforms have the highest reach for voters? What drives them to the polls? What are voters’ primary sources for news? Find out which news platforms they value\, trust and are willing to share content from with confidence. How does this differ by political party and age group? For African Americans and Hispanics (In states with significant population)? \n\n\n\n \n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/american-conversation-media-usage-studies/
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