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SUMMARY:TVB Webinar: 2022 Ad Forecast Adjustment for Local TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Dr. Mark Fratrik\, Chief Economist and SVP\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, Vice President of Forecasting and Analysis\, BIA Advisory Services \n\n\n\nThe first part of the year has been a mixture of optimism and continuing concerns around supply chain and global issues that influence local advertising. In late 2021\, BIA estimated that 2022 U.S. Local Advertising would reach $173.3 billion due to growth in digital advertising and a strong political year. Now\, considering the first half of 2022\, BIA is preparing a forecast adjustment. \n\n\n\nEconomy: Inflation\, jobs\, consumer sentiment and supply chain updates.U.S. Ad Forecast: Adjusted estimate for 2022 overall and local TV spending.Vertical Ad Spend: Political\, CTV\, auto and online gambling.\n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/tvb-webinar-2022-ad-forecast-adjustment-for-local-tv/
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DTSTART;TZID=America/New_York:20220517T080000
DTEND;TZID=America/New_York:20220519T170000
DTSTAMP:20220124T162959Z
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SUMMARY:AAPC: Pollies 2022
DESCRIPTION:Politics is a relationship business. Pollies ‘22 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. As The Political Consulting Event of the Year\, the Pollies is your best opportunity to grow your skills and expand your network. No other industry event offers the same caliber of speakers\, attendees\, dining\, adventures—and FUN. What’s more\, the investment you make in attending the Pollies goes right back—to you! Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. Don’t miss Pollies 22\, May 17-19\, 2022 at the Caribe Hilton in San Juan\, Puerto Rico! \n\n\n\n\nLearn more
URL:https://www.tvb.org/event/aapc-pollies-2022/
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DTSTART;TZID=America/New_York:20220524T130000
DTEND;TZID=America/New_York:20220524T140000
DTSTAMP:20220524T185237Z
CREATED:20220427T173600Z
LAST-MODIFIED:20220524T185237Z
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SUMMARY:NEXT Women: Mentorship Meetup & Masterclass II
DESCRIPTION:The Center for Mentoring Excellence (CME) returns to present a follow-up 60-minute session on skill-building and a virtual meetup for mentors and mentees. Attendance at our previous masterclass is not required to benefit from this session.  \n\n\n\nPart 1A & B: Making Mentoring Work (20 minutes)Interactive mentor and mentee sessions focus on creating a vision\, preparing for mentorship\, trust-building and discussion topics. \n\n\n\nPart 2: Mentoring Meetups (30 minutes) Mentors and mentees are matched up in small groups to discuss career development and learning. \n\n\n\nRegistration is free thanks to the generous support of WideOrbit. \n\n\n\n\nWebinar OnDemand
URL:https://www.tvb.org/event/next-women-mentorship-meetup-masterclass-ii/
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DTSTART;TZID=America/New_York:20220531T130000
DTEND;TZID=America/New_York:20220531T140000
DTSTAMP:20220601T130718Z
CREATED:20220505T212325Z
LAST-MODIFIED:20220601T130718Z
UID:10000086-1654002000-1654005600@www.tvb.org
SUMMARY:TVB Webinar: Maximizing Revenue Opportunities for Broadcast TV
DESCRIPTION:Presented by:Brad Seitter\, EVP\, Business Development\, TVB Brian Wexler\, SVP\, Business Development\, TVB \n\n\n\nBroadcast TV emerged from the pandemic bigger\, better and stronger than ever. In this webinar\, TVB’s Brad Seitter will showcase the latest independent research highlighting broadcast TV’s effectiveness\, including sports betting and political ad spend data\, followed by a look into NextGen TV. \n\n\n\nTVB’s Brian Wexler will take a detailed look at revenue strategies for 3 key facets of broadcast\, including current and future revenue opportunities for broadcast TV’s streaming platforms and BIA Advisory Services’ top projected ad spend categories for this year. \n\n\n\nRevenue Playbooks for: \n\n\n\nOTT – What is OTT and how to position itNext Gen TV – How to sell the future of broadcast TVTraditional Broadcast – Targeting ad spend for broadcast TV\n\n\n\n \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/tvb-webinar-maximizing-revenue-opportunities-for-broadcast-tv/
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