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UID:10000088-1655384400-1655388000@www.tvb.org
SUMMARY:Marketron: Win the Ad Race - Insights From Political Advertising Experts
DESCRIPTION:Revenue management and digital software maker Marketron will host a webinar on Thursday\, June 16\, intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season. \n\n\n\nThe webinar\, titled “Win the Ad Race: Insights From Political Advertising Experts\,” is scheduled for 1pm Eastern/10am Pacific. \n\n\n\nPolitical ad spending is one of the biggest drivers for local broadcast TV and radio. According to BIA Advisory Group\, the 2022 political season could generate $8.4 billion in local advertising dollars. \n\n\n\nThis webinar intends to break down the numbers\, look at data relating to registered voters and how they consume content\, and provide sellers with an inside look at what ad buyers want and need. \n\n\n\nBIA Managing Director Rick Ducey will chat with political strategist Bud Jackson\, owner of Jackson Group Media. He is a Democratic media and general consultant who advises candidates\, organizations\, and corporations in strategic communication\, campaign strategy\, and grassroots organizing. \n\n\n\n\nREGISTER
URL:https://www.tvb.org/event/marketron-win-the-ad-race-insights-from-political-advertising-experts/
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DTSTART;TZID=America/New_York:20220623T130000
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SUMMARY:TVB Webinar: Video Media Devices and Usage Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nBrand new study! \n\n\n\nThe way people use media devices has evolved over time\, but questions remain that have not entirely been addressed by syndicated reports. TVB developed a new study to better understand media device usage\, with the hope that its findings\, while interesting\, will also help inform and improve the measurement of TV audiences. This 4\,000 respondent study was implemented by the well-regarded research company GfK. \n\n\n\nSome examples of what the study explores: \n\n\n\nNielsen meters\, especially PPM\, rely heavily on audio signals to determine program viewing\, but does everyone watch with the sound on? If not\, how prevalent is it for viewers to watch with the sound off?On average\, how many TV sets are in a home\, where are they located\, and which are most used?What do households use to connect to programming and is there more than one way of connecting per household?How many households have downloaded a broadcast news app to their TV sets and/or mobile devices?\n\n\n\n\n\n \n\n\n\n\nWEBINAR ONDEMAND
URL:https://www.tvb.org/event/tvb-webinar-video-media-devices-and-usage-study/
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DTSTART;TZID=America/New_York:20220628T080000
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DTSTAMP:20220422T161921Z
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UID:10000084-1656403200-1656433800@www.tvb.org
SUMMARY:AAPC's California Regional Conference
DESCRIPTION:AAPC’s Regional Conference programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Not only will you enjoy a great experience\, you’ll support the work of the only nonprofit Association working to advance the industry\, protect your ability to do business and safeguard political free speech. \n\n\n\n\nREGISTER
URL:https://www.tvb.org/event/aapcs-california-regional-conference/
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