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DTSTART;TZID=America/New_York:20221003T080000
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UID:10000129-1664784000-1664902800@www.tvb.org
SUMMARY:ANA: 2022 Data & Technology
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-data-technology/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T130000
DTEND;TZID=America/New_York:20221012T140000
DTSTAMP:20221013T151300Z
CREATED:20220915T155523Z
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UID:10000155-1665579600-1665583200@www.tvb.org
SUMMARY:The Impact of Advertising on Purchase Behavior: Home Improvement & Insurance
DESCRIPTION:Home Improvement: 1:00p-1:30p ETInsurance: 1:30p-2:00p ET \n\n\n\nPresented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs media and consumer landscapes continue to change\, it is even more important to know how impactful TV is in the consumer purchase decision process. This webinar will focus on two hot local TV consumer categories: Home Improvement and Insurance\, with separate presentations for each. Both studies\, fielded by GFK\, look at the influence of over 20 media platforms\, both traditional and digital\, on consumers’ decision-making process — from awareness to actually making a purchase. \n\n\n\nThis year\, for the first time we looked at personal insurance (auto\, boat\, home\, life\, motorcycle/ATV\, and renter’s).Findings on the most influential media platforms are especially valuable to TV sellers.\n\n\n\nBoth studies will also provide insights into: \n\n\n\nCurrent purchases and plans to purchaseTop home improvement and insurance products/servicesFactors motivating consumers to purchase/plan to purchase home improvement services and insurance.\n\n\n\nHadassa Gerber provides valuable marketing media insights with an overview of the Home Improvement and Insurance Purchase Funnel studies. \n\n\n\n\nOnDemand Webinar
URL:https://www.tvb.org/event/the-impact-of-advertising-on-purchase-behavior-home-improvement-insurance/
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DTSTART;TZID=America/New_York:20221019T130000
DTEND;TZID=America/New_York:20221019T134500
DTSTAMP:20221019T185315Z
CREATED:20220912T173329Z
LAST-MODIFIED:20221019T185315Z
UID:10000154-1666184400-1666187100@www.tvb.org
SUMMARY:Selling to Multicultural Audiences
DESCRIPTION:Moderated by: Brian Wexler\, SVP\, Business Development\, TVBPresenters:Vania Abdul-Badee\, Co-Founder and CMO\, 360 Marketing & PRMatt Boxer\, Senior Vice President\, Business Development\, NBCUniversalLloyd Williams\, President & CEO\, The Greater Harlem Chamber of CommerceTVB’s SVP of Business Development\, Brian Wexler\, along with an all-star panel of guests\, will take a deep dive into the very important and growing multicultural consumer group. If your media strategy doesn’t include the multicultural consumer\, you’re missing the fastest growing segment of consumers in the US. We’ll take a look inside this very persuasive consumer base and give sellers the tools necessary to reach them on an efficient and consistent basis. This will be the ideal session for anyone who wants to gain a better understanding of the multicultural consumer\, what they represent in economic spending power and how to reach them. \n\n\n\n\n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/selling-to-multicultural-audiences/
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DTSTART;TZID=America/New_York:20221025T080000
DTEND;TZID=America/New_York:20221028T170000
DTSTAMP:20211027T172453Z
CREATED:20211027T172452Z
LAST-MODIFIED:20211027T172453Z
UID:10000130-1666684800-1666976400@www.tvb.org
SUMMARY:ANA: 2022 Masters of Marketing
DESCRIPTION:Learn more
URL:https://www.tvb.org/event/ana-2022-masters-of-marketing/
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