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DTSTART;TZID=America/New_York:20221202T113000
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DTSTAMP:20221109T185754Z
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SUMMARY:NEXT Women: SkillUp Career Planning for 2023
DESCRIPTION:Join NEXT Women for this new skill building series focused on professional development. Abby Auerbach\, CCO\, TVB & Executive Director\, NEXT Women\, joins Winnie da Silva\, Leadership Strategist & Executive Coach\, for a 20 minute conversation about career planning. \n\n\n\nWhether you’re looking to advance to the next level in your current role or considering a new position\, reviewing the past year and strategically planning for 2023 are crucial first steps. Winnie da Silva\, a sought-after executive and leadership coach with over 20 years of experience\, will share insights\, tools and guidance for planning and executing career next steps in 2023. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-next-women-skillup-career-planning-for-2023/
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DTSTART;TZID=America/New_York:20221206T130000
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SUMMARY:TVB Webinar: 2023 U.S. Local TV Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresented by:Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory ServicesIt’s been a mixed year with successes and challenges. Political advertising was strong\, yet auto didn’t recover to expected levels.Looking to 2023\, top issues are the economy\, lagging supply chains\, and the war in Ukraine. Yet opportunities exist for broadcast TV\, especially around digital and with OTT.Join TVB for an interview with BIA’s executives as they offer data-driven predictions on what to expect in the new year for local broadcast television.BIA has a new 2023 ad revenue forecast that estimates ad revenue across 96 business categories to track share of ad wallet and assess opportunities and challenges\, by key media. Pulling from this forecast\, BIA will share: \n\n\n\nOverall nationwide advertising spending trends for 2023Top 3 spending and growth verticals for broadcast TVOpportunities for OTT and TV’s digital assets\n\n\n\n\nOnDemand webinar
URL:https://www.tvb.org/event/2023-u-s-local-tv-advertising-forecast/
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DTSTART;TZID=America/New_York:20221213T130000
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DTSTAMP:20221128T201302Z
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SUMMARY:Voter Funnel: The Importance of Media When Winning Is Everything
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe 2022 midterm elections were a battle for control of the Senate\, House and significant ballot issues. In this high-stakes environment\, how important are media platforms for influencing the voter decision process? TVB went into 10 competitive political states right after the elections to find answers to this and other questions\, including voters’ level of trust in media platforms and which media platforms were most critical for getting out the vote. \n\n\n\nPrevious Voter Funnel studies have strongly resonated with political constituencies and were a great advocacy tool for local TV. This study is not just for those interested in politics; it provides ammunition for why television is a must for any marketer that wants to win. \n\n\n\n\nRegister
URL:https://www.tvb.org/event/voter-funnel-the-importance-of-media-when-winning-is-everything/
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