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DTSTART;TZID=America/New_York:20230118T130000
DTEND;TZID=America/New_York:20230118T140000
DTSTAMP:20240208T192435Z
CREATED:20221221T161454Z
LAST-MODIFIED:20240208T192435Z
UID:10000092-1674046800-1674050400@www.tvb.org
SUMMARY:The Automated Local TV Marketplace: What’s new for buyers and sellers
DESCRIPTION:Sponsored by WideOrbitHost: Abby Auerbach\, EVP\, Chief Communications Officer\, TVBModerator: Fred Lee\, VP of Sales\, Marketplaces\, WideOrbitBroadcast Guest: Garrett Pope\, VP\, Traffic and Sales Systems\, Gray TelevisionWideOrbit’s Fred Lee will lead a discussion about the growing demand for omnichannel campaigns and the need for automated marketplaces that: \n\n\n\n\nProvide brands and agencies with simplified access to local broadcast TV inventory\n\n\n\nFacilitate performance-based buying across platforms\n\n\n\nMake it easy to broaden audience reach for increased brand awareness\n\n\n\n\nMarketplace benefits for broadcasters include: \n\n\n\n\nAccess new demand from buyers who don’t typically buy TV via traditional sales processes\n\n\n\nFull visibility into offers\, including client and rate\n\n\n\nFull control to accept/reject offers based on their own criteria\n\n\n\n\nIn this webinar\, WideOrbit will discuss the benefits of automating the buying and selling process for local broadcast TV advertising\, including technical capabilities that eliminate inefficient\, manual steps from the process\, resulting in an end-to-end direct connection between buyers and sellers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/the-automated-local-tv-marketplace-whats-new-for-buyers-and-sellers/
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DTSTART;TZID=America/New_York:20230120T130000
DTEND;TZID=America/New_York:20230120T133000
DTSTAMP:20240208T192533Z
CREATED:20221214T155615Z
LAST-MODIFIED:20240208T192533Z
UID:10000091-1674219600-1674221400@www.tvb.org
SUMMARY:NEXT Women: So\, You Want to Be an LSM\, DSM or NSM?
DESCRIPTION:Speakers:Nikki Decker\, Local Sales Manager\, WDAF (Nexstar)Tara Schessler\, Digital & Local Sales Manager\, WAOW (Allen Media)Laura Hargis\, National Sales Manager\, KXXV\, KRHD\, KZTV\, KAJA (Scripps) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership sales roles and what these roles entail? In this webinar session hear from women sales managers about their current jobs and how they got there. \n\n\n\nAbby and the panel will discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership sales positions. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-so-you-want-to-be-an-lsm-nsm-or-gsm/
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