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DTSTART;TZID=America/New_York:20230202T130000
DTEND;TZID=America/New_York:20230202T140000
DTSTAMP:20240208T192632Z
CREATED:20230111T205208Z
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UID:10000093-1675342800-1675346400@www.tvb.org
SUMMARY:2023 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nOne of our most popular studies\, Media Comparisons highlights how Americans use both traditional and digital media platforms. \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nDoes streaming impact linear TV?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\nJoin us on February 2 at 1pm for the answers! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-media-comparisons-study/
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DTSTART;TZID=America/New_York:20230223T130000
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DTSTAMP:20230222T203722Z
CREATED:20230126T175951Z
LAST-MODIFIED:20230222T203722Z
UID:10000094-1677157200-1677159000@www.tvb.org
SUMMARY:TVB Webinar: Auto Market Charging Forward in 2023
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVBPresenters:Steve Sturm\, Executive Automotive Consultant\, TVBTrisha Ripperger\, Chief Marketing Officer\, Tom Wood Group (Indianapolis) \n\n\n\nSteve Sturm will provide a comprehensive overview of the 2023 auto market\, including recovery of new vehicle sales\, return of dealer inventory\, increasing vehicle incentives and leasing. \n\n\n\nTrisha Ripperger\, a successful Chief Marketing Officer with a large Midwest dealer group\, shares her perspective on local broadcast TV\, 2023 auto marketing and the current media landscape. This will be beneficial for every seller in the recharged auto market for reengaging auto dealers with optimal marketing opportunities. \n\n\n\nDon’t miss: \n\n\n\n\nA review of January sales results\, the current market and brand dynamics and dealer attitudes.\n\n\n\nMedia opportunities to pursue with auto brands\, regional auto ad associations\, and your local dealers.\n\n\n\nExclusive one-on-one interview with Trisha Ripperger\, Chief Marketing Officer\, Tom Wood Group.\n\n\n\nOpen Q&A. This is a great opportunity for you to interact with a successful dealer marketer overseeing spend for 15 rooftops.\n\n\n\n\n\nRegister
URL:https://www.tvb.org/event/auto-market-charging-forward-in-2023/
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DTSTART;TZID=America/New_York:20230228T130000
DTEND;TZID=America/New_York:20230228T140000
DTSTAMP:20240208T192731Z
CREATED:20230202T222311Z
LAST-MODIFIED:20240208T192731Z
UID:10000095-1677589200-1677592800@www.tvb.org
SUMMARY:TVB Webinar: Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith the growth of competitive media platforms\, how impactful is TV in the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study\, fielded by GfK\, looks at the influence of 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\n\nKey local TV categories include: Auto\, Banking\, Furniture\, Legal\, two Medical categories (Hospital/Urgent Care and Dentist/Orthodontist/Eye Doctors)\, and Retail (Online and In-store shoppers).\n\n\n\nFindings on the most influential media platforms are especially valuable for TV sellers.\n\n\n\nDo multiple viewings of TV advertising add or detract from its importance\, credibility and preference?\n\n\n\nWhat are consumers’ current purchase patterns and their perspectives on future purchases? For example\, how did they shop this past holiday season\, online or in store? Will auto or furniture buyers purchase online or go to showrooms?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnelthe-impact-of-advertising-on-purchase-behavior/
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