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DTSTART;TZID=America/New_York:20230308T130000
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DTSTAMP:20240208T192346Z
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UID:10000096-1678280400-1678284000@www.tvb.org
SUMMARY:TVB Webinar: Sports Betting
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThis webinar will focus on online sports betting\, a hot category for local TV stations. We will share findings from two recent studies\, one exclusively dedicated to sports betting that examines media’s influence on bettors’ awareness\, consideration and bet placing\, and bettors’ demographics and betting habits. The other study is a breakout of sports bettors from the Media Comparisons study\, which looks at traditional and digital media usage. \n\n\n\nHighlights include: \n\n\n\n\nWhat advertising media were important in creating awareness of sports betting options? \n\n\n\nHow did TV influence bettors’ search selections? \n\n\n\nHow many online sports betting accounts did respondents have and which were cited most often?\n\n\n\nDo bettors watch local news programming on local TV? What about local broadcast websites/apps?\n\n\n\nWhat platform has the highest reach of bettors? Time spent?\n\n\n\nCan broadcast programming reach ad-free sports bettor streamers?\n\n\n\n\nJoin us for answers to these questions and more as we share highlights from TVB’s learnings on sports betting. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/sports-betting/
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DTSTART;TZID=America/New_York:20230329T130000
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UID:10000097-1680094800-1680097500@www.tvb.org
SUMMARY:NEXT Women Webinar: So\, You Want to Be a GM?
DESCRIPTION:Speakers:Marilu Galvez\, President and General Manager\, WABC-TV (ABC)Teddie Gibbon\, Vice President and General Manager\, KXLY Television/Phase 3 Digital (Morgan Murphy Media) \n\n\n\nModerator: Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nAre you curious about what it takes to advance to leadership roles and what these roles entail? In this webinar session hear from women general managers about their current jobs and how they got there. \n\n\n\nAbby and the panel discuss the skills and strategy necessary for career advancement\, as well as challenges and opportunities for women looking to advance to leadership positions\, especially general managers. Join this NEXT Women session to learn directly from leading women in our industry. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-webinar-so-you-want-to-be-a-gm/
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