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DTSTART;TZID=America/New_York:20230503T130000
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DTSTAMP:20240208T192127Z
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UID:10000100-1683118800-1683122400@www.tvb.org
SUMMARY:2023 Retirement Communities Purchase Funnel: The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nAs younger Boomers and Generation X near retirement age\, the importance of retirement communities is growing. The first-ever Retirement Communities Purchase Funnel study\, fielded by GFK\, takes a close look at consumers who have already purchased a home in a retirement community and those who plan to. Some highlights include: \n\n\n\n\nHow important are advertising exposures for influencing retirement community owners/prospects in their purchase decision process?\n\n\n\nHow does this match up with actual advertising spending in this category?\n\n\n\nAre there key differences among segments in this market that are important for advertisers to know about?\n\n\n\nWho helps these consumers with their decisions\, what are the most popular states and what are the criteria for selecting a retirement home?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2023-retirement-communities-purchase-funnel-the-impact-of-advertising-on-purchase-behavior/
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DTSTART;TZID=America/New_York:20230523T130000
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DTSTAMP:20240208T191947Z
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UID:10000162-1684846800-1684849500@www.tvb.org
SUMMARY:NEXT Women: Strategies for Work/Life Balance
DESCRIPTION:Moderator: Sarah Syversen\, LCPC\, Career Counselor and Assistant Professor of Instruction \n\n\n\nSpeakers: Melissa Sheehan\, Chief Revenue Officer\, AdCellerantMichelle Woods\, Director of Sales\, KIRO-TV\, Cox Media Group \n\n\n\nJoin NEXT Women for a new skill building session focused on managing work/life balance. Sarah Syversen\, licensed career counselor and professor\, leads a discussion with two women executives at different life stages about building their careers while simultaneously managing responsibilities at home for family\, friends\, personal interests and more. \n\n\n\nWhether you’re new in your career or in a leadership position\, this session will address the various life roles and responsibilities that can invigorate but also lead to burnout. Sarah will provide strategies for evaluating and addressing your priorities to help you optimize your time. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/next-women-strategies-for-work-life-balance/
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DTSTART;TZID=America/New_York:20230525T130000
DTEND;TZID=America/New_York:20230525T134500
DTSTAMP:20240208T191802Z
CREATED:20230425T180920Z
LAST-MODIFIED:20240208T191802Z
UID:10000161-1685019600-1685022300@www.tvb.org
SUMMARY:Marketing that Works: Strategies from an AE Turned Business Owner
DESCRIPTION:Moderated by: Brian Allers\, SVP\, Business Development\, TVBPresenters:Kirt Brown\, Owner\, Ignite Grills & MoreMike Scott\, Senior Account Executive\, KYTV/Gray\, Springfield\, MOKirt Brown\, a former award winning AE in the Midwest\, is now a business owner applying the same marketing tactics he used with clients to grow his own business.In just over a year of starting Ignite Grills & More from scratch in Branson West\, MO\, his business has experienced double digit growth and is expanding to a second location. During the webinar\, Kirt will share his personal journey from being a successful AE to opening his own BBQ store. Attendees will learn the following: \n\n\n\n\nHow Kirt’s 30+ year broadcast-focused marketing approach has put his company on the fast track\n\n\n\nScheduling tips to give businesses the competitive edge to win market share\n\n\n\nCreative that works for broadcast TV and social media\n\n\n\nProspecting tips that will help you get in the door at companies you’re calling on\n\n\n\nHow to build successful partnerships with business owners\n\n\n\nYour questions!\n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/marketing-that-works-strategies-from-an-ae-turned-business-owner/
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