BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TVB - ECPv6.15.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.tvb.org
X-WR-CALDESC:Events for TVB
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230816T130000
DTEND;TZID=America/New_York:20230816T140000
DTSTAMP:20260604T170541
CREATED:20230725T151132Z
LAST-MODIFIED:20240208T191620Z
UID:10000168-1692190800-1692194400@www.tvb.org
SUMMARY:Home Improvement and Real Estate Purchase Funnel
DESCRIPTION:Home Improvement: 1p-1:30p (ET)Real Estate: 1:30p-2p (ET) \n\n\n\nPresented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nWith the growth of competitive media platforms\, how impactful is TV on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study\, fielded by GfK\, examines the influence of 20 media platforms\, both traditional and digital\, on consumers’ decision-making process – from awareness to actually making a purchase. \n\n\n\nThis study focuses on two categories\, Home Improvement and Real Estate. We will provide you information to help bolster Home Improvement spending\, which continues to perform well for local broadcast TV. \n\n\n\nBut what about a category like Real Estate that is NOT one of spot TV’s bigger spending categories- are there opportunities there? What can be learned from the study to advocate for local television? \n\n\n\nDon’t miss this key research data on consumer purchasing to help you improve and expand sales across these categories. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/home-improvement-and-real-estate-purchase-funnel/
END:VEVENT
END:VCALENDAR