BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//TVB - ECPv6.15.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.tvb.org
X-WR-CALDESC:Events for TVB
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240718T130000
DTEND;TZID=America/New_York:20240718T140000
DTSTAMP:20260604T050556
CREATED:20240626T181628Z
LAST-MODIFIED:20240718T194447Z
UID:10000195-1721307600-1721311200@www.tvb.org
SUMMARY:Exclusive: BIA's Updated 2024 Local Advertising Forecast
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB \n\n\n\nPresented by:Nicole Ovadia\, Vice President of Forecasting & Analysis\, BIA Advisory ServicesRick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nAs we dive into the second part of the year\, BIA is updating its U.S. Local Advertising forecast to reflect the evolving economic and ad spend trends that are shaping the local advertising industry. TVB will host an exclusive interview with BIA’s key executives to provide firsthand insights into the updated forecast. \n\n\n\nThe discussion will address key questions: \n\n\n\n\nWhat’s the state of the local advertising marketplace in 2024?\n\n\n\nWhat occurred in the first half of the year that is surprising?\n\n\n\nWhat are we expecting the second half of the year and into 2025?\n\n\n\nWhat business categories (beyond political) are driving ad revenue for local television?\n\n\n\nHow is local television doing competitively versus other media and where are there untapped opportunities?\n\n\n\n\nBIA will also share their ad spending trends and analysis for TV OTA\, TV Digital\, and CTV/OTT for key verticals like Auto\, Retail\, Healthcare\, and Restaurants to evaluate opportunities for 2024 and into 2025. \n\n\n\nSecure your spot now. \n\n\n\n\n\nWebinar VOD
URL:https://www.tvb.org/event/exclusive-bias-updated-2024-local-advertising-forecast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T110000
DTEND;TZID=America/New_York:20240725T120000
DTSTAMP:20260604T050556
CREATED:20240719T150343Z
LAST-MODIFIED:20240719T150456Z
UID:10000196-1721905200-1721908800@www.tvb.org
SUMMARY:Webinar: Automotive OTA Software and Services Using the ATSC 3.0 Wireless Network
DESCRIPTION:The ATSC Automotive Implementation Team (IT8) is holding a webinar on delivering OTA software updates using the ATSC 3.0 wireless network. IT8 is an ATSC implementation forum for the broadcast and automotive industries to collaborate on opportunities to enhance data delivery to vehicles with ATSC 3.0 spectrum.  \n\n\n\nOne of the most promising business opportunities to move NextGen Broadcast (ATSC 3.0) Datacasting forward is by becoming a wireless data pipe for the next generation of automobiles. Both industries are progressing towards this goal. This panel brings together key voices from the broadcast and automotive worlds to discuss the current state of play. Topics will include connected car\, state of ATSC 3.0 deployment in vehicles\, the need for industry scale\, and collaboration between all parties. At the conclusion of this event\, IT8 Chair Mark Barrington will briefly explain the role of IT8\, its importance\, and how to join in its collaborative work.  \n\n\n\nTopics covered in the webinar will include: \n\n\n\n\nIntro to Automotive OTA updates \n\n\n\nOverview of the Connected Car Space \n\n\n\nOverview of OTA Software Updates \n\n\n\nWhy it matters \n\n\n\nWho is doing it? \n\n\n\nEnd-to-end technology overview of OTA Software Update \n\n\n\nATSC 3.0 for Automotive Overview \n\n\n\nBenefits and Key Use Cases \n\n\n\nSoftware OTA using ATSC 3.0 \n\n\n\nNeed for cross industry collaboration \n\n\n\nThe role of ATSC IT8 (Automotive) \n\n\n\nAudience Q&A\n\n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/webinar-automotive-ota-software-and-services-using-the-atsc-3-0-wireless-network/
END:VEVENT
END:VCALENDAR