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DTSTART;TZID=America/New_York:20241009T080000
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DTSTAMP:20260604T020834
CREATED:20240617T142004Z
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SUMMARY:How to Thrive in 2025: TVNewsCheck’s Local TV Strategies conference
DESCRIPTION:A disrupted media ecosystem and an unfavorable regulatory environment have upped the ante for TV station group leaders determined to transform their businesses into high-profile\, multiplatform enterprises serving large and devoted audiences. Industry leaders and futurists will explore game plans at TVNewsCheck’s Local TV Strategies conference\, where ideas about finance\, revenue and technology converge to reinvent business models. The conference\, a re-imagination of what was previously known as TV2025: Monetizing the Future\, will take place at NAB Show New York. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/how-to-thrive-in-2025-tvnewscheckslocal-tv-strategies-conference/
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DTSTART;TZID=America/New_York:20241015T130000
DTEND;TZID=America/New_York:20241015T140000
DTSTAMP:20260604T020834
CREATED:20240926T203725Z
LAST-MODIFIED:20241018T144415Z
UID:10000198-1728997200-1729000800@www.tvb.org
SUMMARY:Video Media Devices and Usage Study 2024:The Search for Answers
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nThe way people use media devices has evolved over time\, but questions remain that have not entirely been addressed by syndicated reports. TVB developed this study to better understand media device usage\, with the hope that its findings\, while interesting\, will also help inform and improve the measurement of TV audiences.  \n\n\n\nThe last time we did this study it highlighted the propensity of people viewing TV with the sound off but listening to it through headphones/earbuds or using closed captioning. Nielsen meters\, especially PPM\, rely heavily on audio signals to determine program viewing which can result in underestimating an audience that views with the speaker sound off. Though not resolved\, it is under serious study by Nielsen and the Media Rating Council.  \n\n\n\nA few examples of what the current study explores: \n\n\n\n\nOn average\, how many TV sets are in a home? How does that number impact over-the-air\, BBO and Virtual MVPD penetration?\n\n\n\nWhat devices do households use to connect to programming? Is there more than one way of connecting per household? \n\n\n\nWhat is the broadband-only market penetration by different groups? Of Virtual MVPDs? How does this compare to Nielsen estimates? \n\n\n\nHow much of linear TV programming is also available to respondents on mobile devices? \n\n\n\n\nJoin Hadassa Gerber as we discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/video-media-devices-and-usage-study-2024the-search-for-answers/
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DTSTART;TZID=America/New_York:20241022T130000
DTEND;TZID=America/New_York:20241025T120000
DTSTAMP:20260604T020834
CREATED:20240214T210342Z
LAST-MODIFIED:20240214T210343Z
UID:10000181-1729602000-1729857600@www.tvb.org
SUMMARY:2024 ANA Masters of Marketing Conference
DESCRIPTION:The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs\, drive growth\, and inspire change.  Attendees took part in unmatched networking\, entertainment\, and special events\, and heard inspiring stories of growth\, reinvention\, and success from C-suite leaders across the industry. \n\n\n\n2024 will be full of more engaging content.
URL:https://www.tvb.org/event/2024-ana-masters-of-marketing-conference/
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DTSTART;TZID=America/New_York:20241030T130000
DTEND;TZID=America/New_York:20241030T133000
DTSTAMP:20260604T020834
CREATED:20241015T192959Z
LAST-MODIFIED:20241101T131056Z
UID:10000199-1730293200-1730295000@www.tvb.org
SUMMARY:TVB NEXT Women SkillUp: Building a Well-Rounded Team
DESCRIPTION:Moderator:Abby Auerbach\, CCO\, TVB and Executive Director\, NEXT Women \n\n\n\nSpeakers:Caroline Chambers\, Senior Director\, Diversity\, Equity & Inclusion\, Graham Media GroupAshley Greer\, Senior Recruiter\, Cox Media Group \n\n\n\nDo you want to learn how to build\, and be a part of\, a high-performing\, well-rounded team? Abby Auerbach and guests Caroline Chambers and Ashley Greer discuss hiring to boost team performance\, effective strategies for identifying gaps in your team\, and how recruiters and interviewees can improve the hiring process. Whether you’re a hiring manager looking to expand your network or an interviewee eager to stand out\, you won’t want to miss this session packed with valuable advice for both sides of the table! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/tvb-next-women-skillup-building-a-well-rounded-team/
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