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DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
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SUMMARY:BIA 2025: A Year of Transformation and Opportunity for Local Broadcast TV
DESCRIPTION:Moderated by: Brad Seitter\, EVP\, Business Development\, TVB  \n\n\n\nPresented by: Rick Ducey\, Managing Director\, BIA Advisory ServicesNicole Ovadia\, VP\, Forecasting and Analysis\, BIA Advisory Services \n\n\n\nAs we look ahead to 2025\, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multi-platform video market. From that perspective\, they’ll discuss how the industry can leverage existing strengths while creating new value propositions\, navigate transformational shifts\, and manage the impact of industry changes on ad revenue.  \n\n\n\nBIA will share their expert insights on the following: \n\n\n\n\nNationwide Advertising Trends: What to expect in overall advertising spending in 2025\n\n\n\nLocal TV Revenue Projections: Estimates for OTA TV\, digital TV\, and CTV/OTT revenue\n\n\n\nTop Performing Business Verticals: The top 3 industries for local broadcast TV\n\n\n\nCompetitive Landscape:Local TV rankings against other media \n\n\n\n\n\nVOD
URL:https://www.tvb.org/event/bia-2025-a-year-of-transformation-and-opportunity-for-local-broadcast-tv/
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DTSTART;TZID=America/New_York:20241210T130000
DTEND;TZID=America/New_York:20241210T140000
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SUMMARY:2024 SVOD Study: The Search for Answers 
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB  \n\n\n\nComparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content.  \n\n\n\nHow many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on their subscriber base? There are still questions about who is watching what services\, whether these services have advertising\, and whether these streaming viewers also view linear TV.  \n\n\n\nThe 2024 SVOD Study’s purpose is to clarify these issues and then assess how linear television fits into the ad-supported video world. It will\, we believe\, give a more accurate picture of linear TV’s share of the advertising only pie\, than the current version for example of Nielsen’s Gauge.  \n\n\n\nWatch Hadassa Gerber discuss the findings of the study and implications for measurement. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2024-svod-study-the-search-for-answers/
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DTSTART;TZID=America/New_York:20241219T130000
DTEND;TZID=America/New_York:20241219T133000
DTSTAMP:20260604T000400
CREATED:20241202T152344Z
LAST-MODIFIED:20241220T160857Z
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SUMMARY:Coffee with Abby Auerbach and Missy Evenson: Career Reflections and New Horizons
DESCRIPTION:Grab a cup of coffee and join Abby Auerbach\, EVP\, CCO\, TVB & Executive Director\, NEXT Women\, for a conversation with Missy Evenson\, VP of Sales\, Local Media\, Scripps and outgoing Board Chair at TVB. \n\n\n\nWith Abby retiring at the end of 2024 and Missy leaving her position at Scripps and ending her tenure as Board Chair\, they discuss career transitions\, and evolving roles of women in leadership\, delving into strategies for navigating shifts within organizations\, from managing smooth team transitions to embracing new opportunities and ensuring success for incoming leaders. \n\n\n\nWatch this lively conversation packed with advice for those in all phases of their careers. \n\n\n\n\nVOD
URL:https://www.tvb.org/event/coffee-with-abby-auerbach-and-missy-evenson-career-reflections-and-new-horizons/
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