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DTSTART;TZID=America/New_York:20250129T130000
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SUMMARY:2025 Media Comparisons Study
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nJoin us for an exclusive webinar exploring the insights from the Media Comparisons Study\, one of our most highly anticipated studies. This comprehensive study examines over 20 platforms in traditional and digital media\, including streaming\, and takes the pulse of Americans’ media habits. \n\n\n\nDiscover answers to key questions: \n\n\n\n\nHow do Americans use TV and other media platforms?\n\n\n\nWhat is the reach of media platforms and how much time do people spend with them?\n\n\n\nWhat are the opportunities for broadcast TV in a streaming world?\n\n\n\nFor the first time\, we measured the viewing of linear broadcast programs on digital devices—did the results show any noteworthy engagement?\n\n\n\nHow do the findings differ demographically\, ethnically and by product category?\n\n\n\n\n \n\n\n\n\nVOD
URL:https://www.tvb.org/event/2025-media-comparisons-study/
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