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SUMMARY:Purchase Funnel – The Impact of Advertising on Purchase Behavior
DESCRIPTION:Presented by: Hadassa Gerber\, EVP\, Chief Research Officer\, TVB \n\n\n\nHow impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer? \n\n\n\nJoin us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK\, which examines the influence of 20 media platforms on the consumer decision-making process. \n\n\n\nFindings Include:\n\n\n\n\nThe most influential media platforms for TV sellers\n\n\n\nHow TV compares to streaming and digital options in influencing the consumer decision process\n\n\n\nThe impact of multiple TV ad exposures on credibility and importance\n\n\n\nHow the findings differ demographically\, ethnically\, and by income/net worth\n\n\n\nConsumers’ current purchase patterns and their perspectives on future purchases\n\n\n\nKey insights for major local TV categories: Auto\, Banking\, Furniture\, Legal\, QSR\, and Retail (Online and In-store)\n\n\n\n\nDon’t miss this opportunity to uncover the latest data on TV’s role in shaping consumer behavior! \n\n\n\n\nVOD
URL:https://www.tvb.org/event/purchase-funnel-the-impact-of-advertising-on-purchase-behavior-2/
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DTSTART;TZID=America/New_York:20250331T110000
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SUMMARY:2025 ANA Media Conference
DESCRIPTION:The 2025 ANA Media Conference\, March 31-April 2 in Orlando\, Fla.\, will be your beacon in this dynamic environment\, providing insights\, strategies\, and solutions for key areas such as programmatic\, retail media\, CTV\, measurement\, diverse media investment\, attention metrics\, influencer marketing\, social media\, and the power of creators. \n\n\n\n\nLearn More and Register
URL:https://www.tvb.org/event/2025-ana-media-conference/
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