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UID:10000217-1749042000-1749043800@www.tvb.org
SUMMARY:TVB Sponsored Content\, Futuri: AI’s Role in Relevance\, Revenue\, and Retention
DESCRIPTION:TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection. \n\n\n\nJoin Erin Callaghan\, President of Enterprise Partnerships at Futuri as she discusses:  \n\n\n\nRetention: AI technology’s role in retaining viewers\, advertisers and talent in a fast-changing environment. \n\n\n\nRelevance: Protecting and growing local TV’s value amid evolving audience expectations. \n\n\n\nRevenue: Maximizing ad sales opportunities and demonstrating value against competing digital platforms and perceptions of TV advertising \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvb-sponsored-content-futuri-ais-role-in-relevance-revenue-and-retention/
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DTSTART;TZID=America/New_York:20250605T130000
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DTSTAMP:20260603T200221
CREATED:20250509T172128Z
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UID:10000216-1749128400-1749132000@www.tvb.org
SUMMARY:TVN Webinar: The Quest To Streamline Local TV Advertising Buying & Selling
DESCRIPTION:Advertising leaders from Dentsu\, IPG Mediabrands\, Sinclair\, Hearst\, Locality and Wide Orbit will assess the progress — or lack thereof — toward automated buying and selling and its implications for an overcomplicated transaction process in a TVNewsCheck Working Lunch Webinar on June 5. \n\n\n\nSpeakers: \n\n\n\nPaige Albiniak\, a TVNewsCheck contributing editor\, will moderate. \n\n\n\nJoe Cerone\, EVP\, Local Investment\, IPG Mediabrands \n\n\n\nHeather Gundry\, EVP\, Head of Local Audio and Video Investment\, Dentsu \n\n\n\nAnn Hailer\, President of Broadcast\, Locality \n\n\n\n Sean Harrington\, Senior Solutions Consultant\, WideOrbit \n\n\n\nJW Linkenauger\, VP\, Advanced Advertising Operations Support\, Sinclair Broadcast Group  \n\n\n\nChristopher Martinez\, OTT Director of Sales\, Hearst Television \n\n\n\n\nRegister
URL:https://www.tvb.org/event/tvn-webinar-the-quest-to-streamline-local-tv-advertising-buying-selling/
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DTSTART;TZID=America/New_York:20250627T110000
DTEND;TZID=America/New_York:20250627T113000
DTSTAMP:20260603T200221
CREATED:20250605T134257Z
LAST-MODIFIED:20250912T143303Z
UID:10000218-1751022000-1751023800@www.tvb.org
SUMMARY:TVB NEXT Women SkillUp: Work-Life Balance with Ashley Lepczyk
DESCRIPTION:Join Trisha Ripperger\, SVP\, Strategic Communications & Category Development at TVB\, for an empowering conversation with Ashley Lepczyk\, COO\, Foundation Data and co-founder of Mama in the Making.  \n\n\n\nAfter 12 years at Google\, Ashley now leads Foundation Data\, a startup helping auto dealers\, marketers and vendors transform their data to uncover actionable insights and power AI applications. As a mom of three\, she also co-founded Mama in the Making\, an online\, self-paced Motherhood Prep Program equipping expectant mothers to struggle less and enjoy more while navigating new motherhood as a working woman. \n\n\n\nIn this SkillUp virtual event\, Trisha and Ashley will share candid strategies for advancing your career and maintaining work-life balance—everything from setting boundaries and leveraging data-driven decision-making to simple routines that power sustainable success.
URL:https://www.tvb.org/event/tvb-next-women-skillup-work-life-balance-with-ashley-lepczyk/
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