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UID:10000223-1757426400-1757433600@www.tvb.org
SUMMARY:CIMM x TVB Local Innovation Showcase
DESCRIPTION:TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.The Showcase is a chance to go deeper into a dynamic\, fast-changing\, innovative marketplace. We’ll be discussing innovations in cross-platform measurement and performance\, addressable and multi-platform advertising\, advanced audiences in local\, political advertising and much\, much more. \n\n\n\nWe encourage you to attend\, and feel free to invite your contacts at agencies and advertisers.The virtual showcase follows on from our Local Innovation Showcase paper\, published earlier this year – thanks to Patti Cohen for leading the charge!You’ll hear from an incredible line-up of senior executives\, including: Frank Friedman\, Chief Data & Analytics Officer\, Comscore\, Inc.Jen Soch\, Exec. Director\, Channel Solutions\, WPP MediaJennifer Hungerbuhler\, EVP\, Head of Publisher Direct\, dentsuJessica Hogue\, Chief Data Officer for Consumer Media\, HearstJohn Link\, SVP of Data\, AdimpactLaura Brandano-Lauta\, VP\, Market Retail\, Large Agency & Inside Sales\, Comcast AdvertisingMark Monarres\,  VP\, Data Solutions\, NexstarMica Hansen\, EVP Director of Political Sales\, LocalitySandy Padula\, VP\, Head of Research & Consumer Insight\, The E.W. Scripps CompanyScott Russell\, VP\, Broadcast Research\, NexstarSunaina Sen\, Sr. Manager\, Ad Sales Research and Measurement Solutions\, NexstarTracy Chavez\, EVP\, Managing Director\, Investment\, Publicis MediaAnd partners\, Hadassa Gerber\, Chief Research Officer at the TVB and Jon Watts Managing Director CIMM. \n\n\n\nIt’s going to be an unmissable deep dive into some truly innovative breakthroughs in a fast-changing market.Come join the conversation!
URL:https://www.tvb.org/event/cimm-x-tvb-local-innovation-showcase/
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DTSTART;TZID=America/New_York:20250910T130000
DTEND;TZID=America/New_York:20250910T140000
DTSTAMP:20260603T230232
CREATED:20250815T141020Z
LAST-MODIFIED:20250912T143344Z
UID:10000225-1757509200-1757512800@www.tvb.org
SUMMARY:BIA | 2025 Local Video: BIA’s Updated Revenue Expectations and Analysis
DESCRIPTION:Moderated by | Brad Seitter\, EVP\, Business Development\, TVBPresented by |Senan Mele\, Vice President of Forecasting & Data Analysis\, BIA Advisory Services and Rick Ducey\, Managing Director\, BIA Advisory Services \n\n\n\nJoin TVB and BIA to explore the current landscape of local video and the trends that are shaping its future. \n\n\n\nBIA will present updated revenue projections for video platforms\, including local television\, to offer analysis useful for strategy development and planning. Their estimates are based on their annual broadcast media survey and data partnerships\, and consider factors like tariffs\, rising interest rates\, and changing consumer trends.  \n\n\n\nThe agenda will include: \n\n\n\n\nAn overview of BIA’s local video forecast that covers local TV\, cable\, out-of-home advertising\, PCs/laptops\, mobile devices\, and Connected TV (CTV) / Over-the-Top (OTT) services.\n\n\n\nAn examination of the latest trends in consumer behavior and their impact on television advertising strategies for the coming years.\n\n\n\nA discussion of expectations for local television for the remainder of this year and into next year.\n\n\n\nAn analysis of key local television verticals\, including healthcare\, automotive\, retail\, and restaurants.\n\n\n\n\nSecure your spot now for this exclusive analysis!
URL:https://www.tvb.org/event/bia-2025-local-video-bias-updated-revenue-expectations-and-analysis/
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250918T133000
DTEND;TZID=America/New_York:20250918T144500
DTSTAMP:20260603T230232
CREATED:20250828T002116Z
LAST-MODIFIED:20250917T154912Z
UID:10000226-1758202200-1758206700@www.tvb.org
SUMMARY:Local Broadcast TV News Study Webinar
DESCRIPTION:Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets\, including: \n\n\n\n\nHow They Get Their Local TV News Content: The percentage of viewers accessing local news content live on their TV set\, dedicated local TV station streaming news channels\, local TV websites\, as well as streaming services such as Roku.\n\n\n\nHow They Value Their News: If their provider stopped carrying their local news station\, would any of them look for another provider?\n\n\n\nThe Influence On Consumer Purchase Decisions: Does it support or contradict the myth that local news should be avoided due to its potential negative impact on consumer purchasing?\n\n\n\n\nFor the answers to these questions and more\, join Hadassa Gerber\, Chief Research Officer at TVB\, on Thursday\, September 18 at 1:30p ET. \n\n\n\nThe presentation will be approximately 30 minutes\, with remaining time for questions.  \n\n\n\nMembers\, log in to register below! Click here to login.Request Login: Create a TVB member account | Request forgotten password
URL:https://www.tvb.org/event/local-broadcast-tv-news-study-webinar/
LOCATION:TVB Virtual (Online)
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250930T120000
DTEND;TZID=America/New_York:20250930T170000
DTSTAMP:20260603T230232
CREATED:20250623T204926Z
LAST-MODIFIED:20250917T154014Z
UID:10000219-1759233600-1759251600@www.tvb.org
SUMMARY:2025 Forward: Virtual Sales Conference
DESCRIPTION:We are delighted to announce that TVB’s 2025 Forward: Virtual Sales Conference will take place on Tuesday\, September 30. \n\n\n\nPlease alert your teams and add the invite to your calendar\, registration will open soon.   \n\n\n\nStay tuned for information regarding registration and program content. We look forward to sharing Forward 2025 with you!
URL:https://www.tvb.org/event/2025-forward-virtual-sales-conference/
LOCATION:TVB Virtual (Online)
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