GMC debuted at third in impressions but first in spending, dropping an estimated $9 million nationwide in support of the Sierra pickup with the hands-free driving option. That’s more than twice as much as the next biggest spender for the week.
GMC debuted at third in impressions but first in spending, dropping an estimated $9 million nationwide in support of the Sierra pickup with the hands-free driving option. That’s more than twice as much as the next biggest spender for the week.
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